Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Advertising Strategies

Anine Arnild, Paid Social Specialist, IIH Nordic
Big Brands and Social Media - 2020 and Beyond

  • Login to see the comments

  • Be the first to like this

Social Media Advertising Strategies

  1. 1. Social Media Advertising Strategies
  2. 2. Reaching your audience: what you need to know about Facebook advertising right now
  3. 3. ORGANIC REACH IS DEAD
  4. 4. CREATE AN ENGAGING JOURNEY
  5. 5. CREATE AN ENGAGING JOURNEY
  6. 6. TELL ME WHAT YOU WANT – WHAT YOU REALLY REALLY WANT
  7. 7. CONSIDER YOUR OBJECTIVE
  8. 8. Clicks doesn’t sell anything! Optimize for conversions And yes, every company has conversions
  9. 9. THE MAGIC NUMBER
  10. 10. YOU DON’T HAVE TO FIGURE IT ALL OUT – U MACHINE LEARNING
  11. 11. DYNAMIC PRODUCT ADSDYNAMIC CREATIVE ADS
  12. 12. DYNAMIC CREATIVE ADS – CASE FROM FACEBOOK 4,6X 84% 42%
  13. 13. DYNAMIC PRODUCT ADSCAMPAIGN BUDGET OPTIMIZATION
  14. 14. 01 Adapt your content to the customer journey 02 Optimize for conversions, not ‘just’ clicks 03 Don’t try to figure it out – let machine learning help you
  15. 15. Copenhagen Artillerivej 86 2300 København S +45 70 20 29 19 Stockholm Strandvägen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 Copenhagen Artillerivej 86 2300 København S +45 70 20 29 19 Stockholm Strandvägen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 THANKS!

×