The document discusses the importance of customer value in digital marketing. It states that to take advantage of opportunities in digital marketing, the focus must be on delivering the most relevant and helpful offers to customers in a way that saves them time. It suggests that the "level of importance" or how much value is provided to the customer should be the key metric used to evaluate any digital marketing strategy.

3.  To comprehend and profit by the open doors in
computerised promoting, we tend to got to reliably
center our thought on the one most important part of
advanced advertising: the patron esteem.
 The key for shopper advantage improvement is to
supply the foremost convincing, applicable offers, that
area unit helpful to the vendee, and work the customer's
get venture relating to time, place and station.
 The "level of importance" is that the scale that we tend
to trust would focus the action of any advanced
advertising strategy.

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