Classmates and I did a S.W.O.T. presentation on different social media outlets that the very popular event of the South Beach Food and Wine Festival uses to attracts its guests.
My classmates and I have constructed a presentation highlighting the strengths, weaknesses, opportunities and threats that this organization faces. We have also included our ideas on how to improve their social media content.
This is a Social Media Strategy project that analyzes a campaign to improve the feedback and customer relations of Chick-fil-A. This project is for SMM at the University of Florida.
My classmates and I have constructed a presentation highlighting the strengths, weaknesses, opportunities and threats that this organization faces. We have also included our ideas on how to improve their social media content.
This is a Social Media Strategy project that analyzes a campaign to improve the feedback and customer relations of Chick-fil-A. This project is for SMM at the University of Florida.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Social media SWOT analysis for South Beach Food and Wine Festival Shalley Villamarin
Classmates and I created a SWOT analysis of the the variety of social media outlets that the South Beach Food and Wine may use to interact and engage with its followers.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Social media SWOT analysis for South Beach Food and Wine Festival Shalley Villamarin
Classmates and I created a SWOT analysis of the the variety of social media outlets that the South Beach Food and Wine may use to interact and engage with its followers.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
Build an effective social media plan, specifically focused on alcohol brands: Best practices, content curation, social advertising, social analytics, and more.
This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
Here is a presentation called Running a Social Media Newsroom I prepared for the Northern Kentucky Chamber. Let me know if you have any additional thoughts.
Social Media Case Study : Sula Fest 2014 Campaign ReportSocial Samosa
This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
3. Celebrating 15th year in 2016
National, Star-Studded, Four-day destination event
Talents of world’s most renowned wine & spirits
producers, chefs & culinary personalities
Hosted by FIU & Southern Wine & Spirits of Florida
One of largest & most well-known festivals of its kind
Attracts more than 60,000 guests to it’s 75+ events
BACKGROUND
4. To date the Food Network & Cooking Channel SOBE
WFF has raised approximately $20Million in support of
educational programs at FIU’s Chaplin School of
Hospitality & Tourism
Additional funds are awarded as scholarships to
students demonstrating exceptional performance
while volunteering in all aspects of the festival
Providing opportunities for community as it highlights
cultural and ethnic food from all over the world
COMMUNITY & CULTURE
5. SOBE WFF has three major social media outlets to
inform audiences about the event and generate
community interaction.
The three main platforms used are
STRENGTHS
6. STRENGTHS CONTINUED
SOBE WFF appeals to both genders who enjoy food, wine, and celebrity
chefs.
Informative website that is easy to navigate. It includes a “Media” tab that
informs its audience that they can share SOBEWFF by using Facebook,
Twitter, GooglePlus, and Pinterest.
Utilizes a Facebook “Like” page in order to communicate to its audience
about ticket sales, recognize celebrities birthdays’ that have participated,
merchandise discounts, and promotes its audience to download their
mobile app during festival days.
Its Twitter account is managed by its founder, Lee Brian Schrager. It has
over 21.1K followers.
The SOBEWFF promotes the hashtag #SOBEWFF to tag pictures throughout
the festival on various forms of social media.
7. The information on its Facebook page is very repetitive. It
posts the same two pictures to inform its fans about ticket
sales. Also, it lacks on engaging with its fans.
It does not have an Instagram account. Fans can tag
photos using its hashtag #SOBEWFF, however there are
other similar hashtags that use the #SOBEWFF but ends
with the event year. Example: #SOBEWFF2015
It does not have its own Twitter account. Even though its
managed by its founder, he uses it as a personal account.
The link that is attached to share the SOBEWFF to Pinterest
does not work. Which can confuse followers if they are
trying to reach out to others.
WEAKNESSES
8. Creating a Twitter account solely for SOBE Food and Wine Festival will
direct followers towards this particular festival location.
Launch an Instagram page in order to spark interest in followers while
promoting the #SOBEWFF
SOBE WFF’s Facebook has about 42,000 likes where a majority of the
pictures being displayed are ads.
Redesigning its present Facebook page by demonstrating pictures of the
culinary personalities, renowned chefs and wine/spirit producers, as well
as introducing incentives such as contests sporadically will generate new
potential customers while increasing engagement led by a staff of Social
Media influencers, interacting with its audience.
OPPORTUNITIES
9. On Pinterest, when searching SOBE Food and Wine Festival less than a thousand
pins appear from previous years.
In order to strengthen their presence on Pinterest, a small team should be
hired to collect photos taken by the professional photographers sifting
through the most popular drinks and dishes. Establishing new Pinterest
boards organized annually while providing the recipes in description will
produce positive word-of-mouth advertising.
SOBE Food and Wine Festivals website is currently displaying its hashtag
(#SOBEWFF) and select Instagram pictures on its homepage in a discrete
manner.
By positioning the hash tag and embedding the social media sites onto the
homepage instead of the taskbar, will enhance engagement levels therefore
increasing web traffic and attracting more people to the event.
OPPORTUNITIES CONTINUED
10. Major competitors such as Epcot’s Food and Wine
Festival has an advantage over SOBE WFF by simply
allowing customers to take pictures themselves
which most likely will be instantly shared on social
media
Insufficient exposure/advertising of the festival
Lack of interaction and creative strategies on social
media sites
Potential negative feedback causing harm to SOBE
WFF brand on any of the social media platforms
THREATS
12. SOCIAL MEDIA: FACEBOOK
42,101 people have liked this
page (increases daily)
There is more audience
engagement within the FB
account compared to the Twitter
account.
Most likes observed: 65
Most comments observed: 9
Most shares observed: 35
Posts are focused around ticket-
sale promos
Posts frequency: Every 2 days
(on average)
13. SOCIAL MEDIA: TWITTER
Twitter account belongs to the
founder and director of
#SOBEWFF, Lee Schrager
About 21,000 followers
Tweets related to the festival
receive the most likes and
retweets (highest # of
retweets: 10)
Retweets the Food Network
often
Didn’t observe frequent
comments
14. SOCIAL MEDIA: INSTAGRAM
Instagram account also belongs to Lee
Schrager
1,605 followers (fluctuates)
#SOBEWFF is the most commonly used
hashtag to engage with its audience
31,990 posts hash-tagged
Majority of posts consist of food from
local restaurants, and Lee Schrager
photographed with people such as
chefs, celebrities, event employees
and friends
More personal than
business/promotion oriented
Most likes observed: 65
Most comments observed: 5
15. SOCIAL MEDIA STRATEGY ANALYSIS
Target Audience:
Males and Females
College-educated adults
Age: 22-44
Middle and high social class
How Consumers Use SobeWFF
Social Media
Posting Picture on Instagram.
Hashtagging and tagging
location
Twitting tweets
Leaving Facebook comments
on SobeWFF page
Tagging friends on SobeWFF
social media pages.
16. 3 Best Tools For SobeWFF Social Media
33Across: tool that helps SobeWFF gets a bigger and complete picture of their online
audience.
Google Analytics: This tool gives you a social report and Activity Stream to show what people
are talking about your SobeWFF site on social network.
Hootsuits: This tool can help keep track and manage all your social media accounts. Also
helps you to know what people are saying about SobeWFF and helps you respond quickly.
Advantages
Helps manage your content you want to share in a faster and better way.
Save you time
Shows you what type of people are viewing your social media
Shows what they are doing
Gives you an idea of what needs improvement
Disadvantage of Tools.
It can be hard to keep track of all the social media analytic.
SOCIAL MEDIA TOOLS
17. What SobeWFF is Doing Right
Advertisement on Facebook is constant
Keeps profile updated
Founder & Director interacts with followers
Solid hashtag trend
Improvements
More Social media platforms like:
Instagram
Twitter
Vine
Youtube
Gain more Followers, have the consumers be more interested in following SobeWFF
social media.
Add more visuals to catch viewer attention
Be more interesting on social media; get the audience excited for event by using good
content.
SOCIAL MEDIA RIGHTS &
IMPROVEMENTS
18. Robshaw-Bryan, S. (2014, February 13). 8 Compelling Reasons Why You Should Be Using Social Media, from
http://www.socialmediatoday.com/content/8-compelling-reasons-why-you-should-be-using-social-media
Bell, L. (2008, August 11). Food Wine to serve up a 25,000 rate base increase. Retrieved, from
http://www.dmnews.com/mediacirculation/food-wine-to-serve-up-a-25000-rate-base-increase/article/113662/
Hardawar, D. (2013, December 20). Top 10 social media analytics tools: The VentureBeat index. Retrieved, from
http://venturebeat.com/2013/12/20/top-10-social-media-analytics-tools-the-venturebeat-index
FOOD & WINE. (2015, October 22 ). Social Media. Retrieved from
http://www.sobefest.com/media.php?view=social
FOOD & WINE. (2015, October 22). Frequently Asked Questions. Retrieved from
http://www.sobefest.com/about.php?view=faq
Visit Florida. (2015, February 27). Get a Taste of the South beach Wine & Food Festival. Retrieved from
https://www.youtube.com/watch?v=ak576_4doCE
Schefer, M. (2014, February 17) Social Media Explained: Untangling the World’s Misunderstood Business Trend.
Ross, S. (2015) Social Media Mastery: 75+ Tips to Help you Expand your Reach, Build your Platform, and Establish your
Online Authority (Daily Actions)
REFERENCES
Editor's Notes
SobeWFF social media target audience is mainly women, but men are beginning to attend the festival more through out the years. So the men population on SobesWFF’s social media is rising. Most of SobeWFF’s consumers are college-educated adults between the ages 22-44, and those are the ones who are more active in the social media account. They post pictures hashtagging SobeWFF as well as tagging the location. They also tweet about SobeWFF and mention the Director and founder of SobeWFF (Lee Brain Schrager).
SobeWFF has a good Facebook page where they advertise nicely and gives the audience enough information about the event. The Facebook page is also updated and active daily. SobeWFF doesn’t provide its audience with a twitter account but they have the founder and director twitter page. He is constantly retweeting, and interacting with his followers. This can actually be an advantage for the organization because they able to communicate directly the man who created it all. In their website they provide a personal hashtag (#SOBEWFF) this is a good way to give the audience the opportunity to use the hashtage in any social media.
Improvements: There is a significant amount of improvements when it comes to Sobe’s social media. To begin with they need to create more social media accounts like: Instagram, and a SobeWFF twitter page, Vine and a YouTube account. This will increase exposure and receive more real customer insights. Also social media helps manage the organizations reputations. SobeWFF needs to gain more followers since it’s the #1 Food & Restaurant industry Event in the US and that needs to reflect on their social media. Adding more visuals and being more interesting is very effect in social media. Visual grabs people attention and ones the attention is grab it’s necessary to be interesting. SobeWFF need to give their audience an attention grabber, by creating an Intagram this can improve drastically. People want to get a visual of what SobeWFF is all about. Even though they promote very well they still need to step up their game on the social media world.