Advertising plan book for a campaign focused on increasing sales for the Five Guys Brand. This book includes a new slogan for the company and research that was conducted in order to appeal to two target audiences, along with media choices within an allocated budget of 18 million dollars.
My classmates and I have constructed a presentation highlighting the strengths, weaknesses, opportunities and threats that this organization faces. We have also included our ideas on how to improve their social media content.
Advertising plan book for a campaign focused on increasing sales for the Five Guys Brand. This book includes a new slogan for the company and research that was conducted in order to appeal to two target audiences, along with media choices within an allocated budget of 18 million dollars.
My classmates and I have constructed a presentation highlighting the strengths, weaknesses, opportunities and threats that this organization faces. We have also included our ideas on how to improve their social media content.
What's Behind Whole Foods Market's Social Media StrategyRyan Amirault
Presented at Natural Products Expo East, Baltimore, MD.
September 20, 2012
Whole Foods is using social media to engage its customers across the nation in conversations about food.
With over 300 Twitter accounts and 250 local-store Facebook accounts, Whole Foods Market has created an online community for useful exchanges between shoppers and their grocers. Beyond those accounts, Whole Foods' blog, online newsletter, mobile apps and flickr account all contribute to their booming online voice.
Classmates and I did a S.W.O.T. presentation on different social media outlets that the very popular event of the South Beach Food and Wine Festival uses to attracts its guests.
Average Facebook Page Fan Growth Rates for 7 IndustriesDoug Schumacher
65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
Report: Average Facebook page fan growth rates for 7 industriesAmanda Sands
65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Caribou Coffee has been undergoing quite a few corporate changes of late, and their activity on social media has not been sufficient to communicate with their brand's devoted, but upset, fans. Here's what they could be doing differently.
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
Build an effective social media plan, specifically focused on alcohol brands: Best practices, content curation, social advertising, social analytics, and more.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
What's Behind Whole Foods Market's Social Media StrategyRyan Amirault
Presented at Natural Products Expo East, Baltimore, MD.
September 20, 2012
Whole Foods is using social media to engage its customers across the nation in conversations about food.
With over 300 Twitter accounts and 250 local-store Facebook accounts, Whole Foods Market has created an online community for useful exchanges between shoppers and their grocers. Beyond those accounts, Whole Foods' blog, online newsletter, mobile apps and flickr account all contribute to their booming online voice.
Classmates and I did a S.W.O.T. presentation on different social media outlets that the very popular event of the South Beach Food and Wine Festival uses to attracts its guests.
Average Facebook Page Fan Growth Rates for 7 IndustriesDoug Schumacher
65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
Report: Average Facebook page fan growth rates for 7 industriesAmanda Sands
65 Facebook pages across 7 industries. Industries covered in this report are soft drinks, consumer electronics, hospitals, luxury fashion, snack foods, pet foods and tourism.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
Caribou Coffee has been undergoing quite a few corporate changes of late, and their activity on social media has not been sufficient to communicate with their brand's devoted, but upset, fans. Here's what they could be doing differently.
CBE16 - Scalable, Actionable, and Effective Social Media Marketing for the Cr...CraftBev
Build an effective social media plan, specifically focused on alcohol brands: Best practices, content curation, social advertising, social analytics, and more.
What are the top tactics your company can use to boost holiday sales with social media, including those for Facebook, mobile, and more? What are ways to connect with loyal customers and attract new connections?
These questions are answered and examples of holiday campaigns from socially savvy brands are highlighting in this paper
Social Media Marketing Of The Copper DoorRyley Dozier
This is a possible social media marketing strategy for the Copper Door Taproom. Created by Ryley Dozier, Steven Dupre, Jessica Berry, and Lindsay Murray.
Social Media Marketing for the Wine Industry - Silicon Valley Business JournalEarthsite
The wine industry has been one of the slowest industries to adopt internet-based technologies. There is a big opportunity for wine brands to engage directly with those who drink the wine. Relationships sell wine!
This is the final PowerPoint for the National Social Media Marketing Case Competition, hosted by Ball State University. This presentation was awarded 2nd place out of 50+ teams in the nation.
Digital Media Campaign (PART 1: Paper/Project Details)Lauren Sittig
YELLOW SUB GASTROPUB: This is a mock digital media marketing collaborative group project. this is Part 1 of 2 of this project: Digital Media Campaign- Yellow Sub Gastro Pub. The base idea is that a new restaurant is starting up and we are creating a campaign focused on all digital media elements and platforms. This paper clearly outlines suggestions and strategic plans to best represent the restaurant on digital platforms and social medias.
Part 2 is the Presentation/PowerPoint which focuses on showing what the paper is explaining, such as digital examples and social media content.
Again, credit to my project partners (team), excellent group to work with: Trever Panter, Eli Jones, and Jesse Baxter.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
An introduction to the cryptocurrency investment platform Binance Savings.
J452 social media overview
1. Jesse Radonski
10/30/2010
J452
Donna Davis
The Bier Stein: A Social Media Overview
The Bier Stein is a bottle shop and restaurant in downtown Eugene. Their social
media includes a business web site that shares links to their Facebook, Myspace, and
Twitter web sites. After personally speaking with Malachi, an employee that has
worked there since they opened five years ago, I have found that they don’t use their
Myspace page much anymore. Postings on Facebook and Twitter occur daily.
Pictures of new and popular beers are posted on Facebook along with a daily food
special and rotating tap list, which is also posted on Twitter.
The Bier Stein should participate in social media because they’re constantly
updating their menu, especially their tap listings. One of the easiest ways to get that
news to their customers is by using social media to reach them in their environment
instead of relying on them to come to their web site. The Bier Stein’s main goal is to
increase sales of food and beer on a daily basis and using social media to create
interest and sell your products is an easy way to do that for this business.
2. Target Audience 1: Customers
OBJECTIVE
Promote food and drink while educating by driving traffic and communication to
social media web sites with an increase of 100 likes within three months of
implementation.
CUSTOMER DEMOGRAPHICS & PSYCHOGRAPHICS
Target customers are typically within the ages of 20s and 30s, although they
can be older.
Craft brewing appeals mainly to White males unlike their African-American
counterparts. Women also find certain craft beers appealing. Eugene has a
population that is over 80% White.
Most people who are craft beer enthusiasts have a mid to high level of
income, since craft beer typically costs more than domestic beer.
Demographics in Eugene show a fair amount of the population are in this
range for household income.
Customers also enjoy the art of creating craft beer, which takes a fair amount
of education. Eugene boasts above a 92% high school success rate among
people 25 years and older.
3. Target Audience 1: Customers (Cont.)
STRATEGY
The Bier Stein will incorporate educational advertising within the restaurant and on
specific social media web sites that will create interest in products for new and/or
returning customers. Examples include these tactics:
1. Use Facebook to feature a beer of the day. These beers would be discounted
and have particular information about the style, alcohol content, and
brewery. This could also be created on a Tumblr blog.
2. Use Twitter to let people know about upcoming events, such as in-store
tastings, and also link to their web site for extended information.
3. Offer the chance for prizes to customers for tagging photos to The Bier Stein’s
Facebook page. This incorporates the idea behind Web 2.0 and having their
community contribute to the business.
4. Use signage within the business to promote social media web sites that The
Bier Stein currently updates.
EVALUATION
After a three month cycle, we will look at the increase of “Likes” to our Facebook
to see if we’ve met our goal. More measurements include the addition of tagged
photos from customers and the amount of “Likes” and comments on posts for
the beer of the day.
4. Target Audience 2: Distributors
OBJECTIVE
Increase sales of product by 10% within three months of implementation of plan
by promoting and educating the customers about the product through social
media.
DISTRIBUTOR DEMOGRAPHICS
Total U.S. craft breweries number to 1,599 based on a survey from July
31, 2010.
A survey done in 2008 show that Oregon has 93 breweries in the state.
That ranks Oregon as number 3 in the nation per capita. Washington is
number 8 and Idaho is number 12.
Domestic craft beer sales were up from 2008 to 2009 but overall they
were down 2.2%, which shows that even beer isn’t recession proof.
5. STRATEGY
The Bier Stein will incorporate events to specific brands they are selling in order
to maximize sales on that product. Examples include these tactics:
Use Facebook to promote upcoming tastings featuring background
information about the brewer, style of beer being tasted, and more.
Include a small discount on the beer that’s being tasted to entice people
into buying it.
Include photos of tasting events to produce an album of shared
experiences with distributors. These can be linked later to distributor
Facebook pages.
Work with distributors to get Bier Stein exclusive discount codes for
their online merchandise stores (if they have one.) These could foster
more “Likes” to Facebook pages to get special deals.
EVALUATION
After a three month cycle has occurred, The Bier Stein will look at their records
to see how much of the promoted product had sold. There will also be insights
on if this plan was effective by gauging customer interest on The Bier Stein’s
Facebook page. More evaluations can be done through the use of a Bier Stein
exclusive online discount code to increase “Likes” of the distributors and sales
of merchandise at their store. Thus, this creates a greater trust within
distributor and seller. By using photos from tastings, breweries have the option
later to use them for promoting past events.
6. Appendices
Logan Thompson
Blog About Beer
http://www.blogaboutbeer.com
Ashley Routson
Drink With The Wench
http://drinkwiththewench.com/
Multiple People
Ladies of Craft Beer
http://ladiesocb.com/
Scott [No last name]
The Beer Critic
http://www.thebeercritic.com/
Jeff Alworth
Beervana
http://beervana.blogspot.com/
Oregon Brewers Guild
http://oregonbeer.org/blog/
Patrick Emerson
Beeronomics
http://beeronomics.blogspot.com/
Kevin
Beer and Coding
http://beerandcoding.com/
Multiple Users
Brewpublic
http://brewpublic.com/
Geoff Kaiser
Seattle Beer News
http://seattlebeernews.com/