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Tobin James  Wine Festival May 13, 2011 Timeline and structure LBD Events T J
Organization - who’s in charge...  Marketing Director  Nessa Nguyen   Venue & Logistics Director  Alyssa Yamauchi   Visual Director  Christina Larsen   Tobin James Event Manager  Kendal Hurley Approves all budget/spending, keeps objectives straight LBD Events
Organization - who’s in charge...  Site Manager  Kevin Rancic   Set-up Team Leader  Allena Marston Security & Medical Alexa Misch   Nicole Hammer   Alex Kuntz   Bobby Jackson Catering Team Leader  John Cassidy   Venue & Logistics Director  Alyssa Yamauchi LBD Events Event Manager  Kendal Hurley Tobin James
Organization - who’s in charge...  Logistics Coordinator  George Schuster   Hires caterers, controls décor & technical requirements Logistics Assistant  Melanie Rose   Outsource printing of materials & glasses, in charge of check in  Venue & Logistics Director  Alyssa Yamauchi   Contracts caterers, oversees catering/cleaning/technical staff  LBD Events
Organization - who’s in charge...  Visual Director  Christina Larsen   Oversees designing invitation/flyers, signs/posters, décor of venue, wine glass giveaways, visual theme Graphic Designer  Stefani Wilson   Designs invitations, posters Interior Designer  Adam Pearson   Designs venue décor, visual arrangements, communicates w logistics, supervises décor  LBD Events
Organization - who’s in charge...  Marketing Director  Nessa Nguyen   Creates marketing plan, targets guests Marketing Coordinator  Levine Nixon   Invites guest speaker, wineries catering businesses Marketing Assistant  Celia Jacobs   Researches target information, creates online RSVP page, sends out invitation, assists check-in PR  Steve Carson   Speaks to local papers, news groups, greets important guests LBD Events
Timeline LBD Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 – 7 weeks - Build RSVP website with accommodations & Stefani W transportation details - Layout venue, déc o r & equipment Christina L, Adam P, Kevin R - Design invitations, wine glass giveaways,  Stefani W - Book catering, equipment (sound system) Alyssa Y, George S, Kevin R 5 – 6 weeks - Post flyers, send emails, mails to buyers,   Steve C, Celia J past festival guests, catering businesses and  those who express interests - Draft minute-by-minute timeline Kendal H, Tobin J ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 week after event - Send follow-up release and photos to media Steve C - Send thank you letters Stefani W, Celia J 2 weeks - Evaluate feedback forms Nessa N, Kendal H, Tobin J - Final report  Alyssa Y, Nessa N, Kevin R
May 13, 2011 LBD Events ,[object Object]
Contact details  ,[object Object],[object Object],[object Object],[object Object],LBD Events
5 Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],LBD Events

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Event timeline

  • 1. Tobin James Wine Festival May 13, 2011 Timeline and structure LBD Events T J
  • 2. Organization - who’s in charge... Marketing Director Nessa Nguyen Venue & Logistics Director Alyssa Yamauchi Visual Director Christina Larsen Tobin James Event Manager Kendal Hurley Approves all budget/spending, keeps objectives straight LBD Events
  • 3. Organization - who’s in charge... Site Manager Kevin Rancic Set-up Team Leader Allena Marston Security & Medical Alexa Misch Nicole Hammer Alex Kuntz Bobby Jackson Catering Team Leader John Cassidy Venue & Logistics Director Alyssa Yamauchi LBD Events Event Manager Kendal Hurley Tobin James
  • 4. Organization - who’s in charge... Logistics Coordinator George Schuster Hires caterers, controls décor & technical requirements Logistics Assistant Melanie Rose Outsource printing of materials & glasses, in charge of check in Venue & Logistics Director Alyssa Yamauchi Contracts caterers, oversees catering/cleaning/technical staff LBD Events
  • 5. Organization - who’s in charge... Visual Director Christina Larsen Oversees designing invitation/flyers, signs/posters, décor of venue, wine glass giveaways, visual theme Graphic Designer Stefani Wilson Designs invitations, posters Interior Designer Adam Pearson Designs venue décor, visual arrangements, communicates w logistics, supervises décor LBD Events
  • 6. Organization - who’s in charge... Marketing Director Nessa Nguyen Creates marketing plan, targets guests Marketing Coordinator Levine Nixon Invites guest speaker, wineries catering businesses Marketing Assistant Celia Jacobs Researches target information, creates online RSVP page, sends out invitation, assists check-in PR Steve Carson Speaks to local papers, news groups, greets important guests LBD Events
  • 7.
  • 8.
  • 9.
  • 10.