The document outlines the strengths, weaknesses, opportunities, and threats of a campaign to create an advert about domestic violence. It notes that research has provided a clear understanding of domestic violence but that not all questions may be answered. There is an opportunity to create a more understanding advert but it may be time consuming to get right and could offend people if not done carefully. Ensuring the correct messaging and not rushing the project are also threats.

1. Campaign advert
research

2. Strengths
Because we have researched about domestic violence and have watched all
types of domestic violence campaign adverts we now have a clear
understanding of how domestic violence works and what really happens to
someone.

3. Weaknesses
• We may not answer everyone's specific questions in the campaign
advert so we have to work on getting everyone's questions and
somehow placing it all into the advert so everyone has a clear
understanding of what domestic violence is.we haven’t got much
experience in making adverts and working on domestic violence.
finding the right words and actions to but into the domestic violence
advert.

4. Opportunities
• We have an opportunities to make something different to all the
other domestic violence adverts and to create a more clear
understanding of what domestic violence really is and how it can
happen to almost everyone.

5. Threats
• Creating the domestic violence advert could be very time consuming
and also we have to get everything right in case we offend someone
so we have to work very slowly and not rush it which then causes it
be very time consuming.
• We may not use the right words or actions to get the advert into
everyone's head.

6. Threats
• Creating the domestic violence advert could be very time consuming
and also we have to get everything right in case we offend someone
so we have to work very slowly and not rush it which then causes it
be very time consuming.
• We may not use the right words or actions to get the advert into
everyone's head.