The document outlines rules that marketers must follow when creating marketing communications and campaigns. It discusses obtaining permission before portraying individuals, not spreading misinformation, avoiding offense, making the commercial intent clear, choosing an appropriate charity partner, avoiding excessive fear or distress, not encouraging children to purchase products, and not condoning violence. The document states that the marketer will follow these rules in their campaign film by getting consent, using facts, not offending any groups, clarifying it is an advertisement, partnering with Women's Aid, avoiding shocking images, not encouraging direct donations from children, and not encouraging anti-social behavior.
Discussion Prompt Fake news and whos responsible In your .pdfadamsapparelsformen
Discussion Prompt: Fake news and who's responsible.
In your response posts to two different peers, share your viewpoints and experience under each
peer's post.
Peer 1: Information management is, in my opinion, everyone's responsibility. The social media
platform is responsible for upholding specific content standards. The content of advertisements
created by advertising agencies must adhere to specific guidelines. Businesses should not take a
"hands-off" approach when interacting with third parties that manage their business, as they
ultimately bear responsibility. Additionally, they should conduct background investigations to
ensure that the third party is a reputable organization. When users encounter false information,
they can report it to the platform/social media corporation for investigation. Even though I assert it
is false, that does not necessarily make it so. Due diligence and an investigation are necessary to
ascertain the post's validity. Companies must be held accountable for their actions, including
where they advertise. In addition to being detrimental in a social context, it can be detrimental to
the profitability and sales of your company. Why would you risk your reputation to generate
revenue by publishing or advertising on an unethical or unreliable website? Consumers will start to
wonder whether your product is of excellent quality if your integrity is questionable. This greedy
stance will likely alienate existing customers and decline the recurrent business.
Peer 2: With social media, filter apps, and bloggers, to name a few, sometimes we believe
information that isn't real or true even though we know deep down it's not actual or possible. When
this happens, who do we blame for informing the public or viewers that the information or product
they represent is fake? Since I'm currently trying to get my marketing degree and have taken a few
marketing-related classes, I know some people are brand managers. Brand managers are
responsible for the brand or product they represent. Unfortunately, sometimes brand managers
have to do what they have to do to make their brand well-known or product sell. With that in mind,
I believe brand managers should be mainly responsible for publicizing fake news or information. A
brand manager knows the ins-outs and everything about the brand or product. They know facts
and are more knowledgeable about the product and brand than most people in the company. They
are the ones who set the standard for the company or product when it comes to information. If I
were part of a company's marketing department, ethics, and morals would have to be considered
and sometimes pushed aside. They say bad publicity is good because your name or brand is
mentioned. So, I would have to say that even though fake information is unethical, if your brand or
product is mentioned, the public will view your company and maybe even buy products
unexpectedly, making the company earn money through fake information..
Discussion Prompt Fake news and whos responsible In your .pdfadamsapparelsformen
Discussion Prompt: Fake news and who's responsible.
In your response posts to two different peers, share your viewpoints and experience under each
peer's post.
Peer 1: Information management is, in my opinion, everyone's responsibility. The social media
platform is responsible for upholding specific content standards. The content of advertisements
created by advertising agencies must adhere to specific guidelines. Businesses should not take a
"hands-off" approach when interacting with third parties that manage their business, as they
ultimately bear responsibility. Additionally, they should conduct background investigations to
ensure that the third party is a reputable organization. When users encounter false information,
they can report it to the platform/social media corporation for investigation. Even though I assert it
is false, that does not necessarily make it so. Due diligence and an investigation are necessary to
ascertain the post's validity. Companies must be held accountable for their actions, including
where they advertise. In addition to being detrimental in a social context, it can be detrimental to
the profitability and sales of your company. Why would you risk your reputation to generate
revenue by publishing or advertising on an unethical or unreliable website? Consumers will start to
wonder whether your product is of excellent quality if your integrity is questionable. This greedy
stance will likely alienate existing customers and decline the recurrent business.
Peer 2: With social media, filter apps, and bloggers, to name a few, sometimes we believe
information that isn't real or true even though we know deep down it's not actual or possible. When
this happens, who do we blame for informing the public or viewers that the information or product
they represent is fake? Since I'm currently trying to get my marketing degree and have taken a few
marketing-related classes, I know some people are brand managers. Brand managers are
responsible for the brand or product they represent. Unfortunately, sometimes brand managers
have to do what they have to do to make their brand well-known or product sell. With that in mind,
I believe brand managers should be mainly responsible for publicizing fake news or information. A
brand manager knows the ins-outs and everything about the brand or product. They know facts
and are more knowledgeable about the product and brand than most people in the company. They
are the ones who set the standard for the company or product when it comes to information. If I
were part of a company's marketing department, ethics, and morals would have to be considered
and sometimes pushed aside. They say bad publicity is good because your name or brand is
mentioned. So, I would have to say that even though fake information is unethical, if your brand or
product is mentioned, the public will view your company and maybe even buy products
unexpectedly, making the company earn money through fake information..
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Ethical and Unethical Advertisement
Purpose of advertising
Types of advertisement
Ethics and Advertising
Advertising Ethics & Principles
corporation’s ethical responsibility in advertising
Bait and Switch
Advertising to Children
Federal Trade commission (FTC)
Advertisement and internet
Importance of privacy
DECEPTIVE ADVERTISING AND CONSUMER REACTION A STUDY OF DELTA SOAPLinaCovington707
DECEPTIVE ADVERTISING AND CONSUMER REACTION: A STUDY OF DELTA SOAP ADVERTISEMENT
Introduction
Deceptive marketing is false or misleading sales activities and information aimed at luring, coercing, seducing, persuading or enticing both potential and existing consumers of a product to patronize a trader, sellers or manufacturers of a product. It is an act of selling concept as the sole aim is geared towards the immediate conversion of goods to cash not minding the aftermath effect it may have on the buyer or consumer as well as the organization’s sales, sustenance and growth potentials. It can be perpetrated through personal selling, advertising, labelling packaging, catalogue, and deceptive tele-marketing. However, in the developed countries of the world such as America and Europe and even in some under-developed countries, deceptive marketing activities are criminal offences under the Competition Act. In addition, the Act governs various deceptive marketing practices, unsupported test claims and testimonials, misleading ordinary price claims, sending deceptive prize notices by mail or e-mail, certain types of multi-level marketing systems and misleading advertising. Specific provisions also supplement the Criminal Code rules regarding promotional contests.
Apart from addressing the serious issue of unusual sales drop and or new product failure in the market that could be occasioned by post purchase dissonance and lack of repeat purchase by the consumer as a result of the nefarious acts of deceptive advertising, it will be of great importance to traders in our various markets and the management of companies as suggestions will be given to the policy makers which also will serve as clues towards improving their marketing policies and programs towards maintaining and wooing both existing and potential consumers respectively.
Besides it will be useful to other organizations, industries and governmental agencies in the area of policy formulation and strategic marketing.
Deceptive advertising is an advertisement or marketing practice, which is considered deceptive if there is a "representation, omission, or practice that is likely to mislead the consumer". The advertisement does not only necessarily have to cause actual deception, but as noted by Federal Trade Commission (FTC, 1998), the act will likely mislead the consumer.
Although the immense ventures and endeavors have been observed on deceptive advertising which includes identifying and measuring deception but a very slim focus is given on its effects on Consumer loyalty. Deceptive advertising is so to speak as the use of fake or deceptive statements in publicity (Campbell, 1995). Deceptive publicity has been around since the inauguration of time and is still common today. Sometimes it is done innocently by an advocate; however, it is done with the intent in the direction of deceiving the consumers (Aaker, 1974). Generally it is perceived that deception in advertising (false claims) leads ...
Police atrocities, violent suppression of dissent, polarised political arena... The world feels so much more hateful now.
Space for nuanced debates is waning even as eye-popping hate mongering abounds.
The attention economy has ‘incentivised’ hate and outrage even as kindness is disincentivised.
The question then is, what can we (advertising industry and media industry) do to heal this bruised world?
The most powerful thing that we can and must do is STOP ENABLING HATE.
Not in a sporadic one-off token way, but with a systemic change in the way we do our media planning and advertising placements.
Here's looking at an idea to create a system for MEASURING AND DIS-INCENTIVIZING HATEFUL CONTENT.
Would love to know what industry leaders think of this and how we can build a coalition to make this the default system of advertising in the world.
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Ethical and Unethical Advertisement
Purpose of advertising
Types of advertisement
Ethics and Advertising
Advertising Ethics & Principles
corporation’s ethical responsibility in advertising
Bait and Switch
Advertising to Children
Federal Trade commission (FTC)
Advertisement and internet
Importance of privacy
DECEPTIVE ADVERTISING AND CONSUMER REACTION A STUDY OF DELTA SOAPLinaCovington707
DECEPTIVE ADVERTISING AND CONSUMER REACTION: A STUDY OF DELTA SOAP ADVERTISEMENT
Introduction
Deceptive marketing is false or misleading sales activities and information aimed at luring, coercing, seducing, persuading or enticing both potential and existing consumers of a product to patronize a trader, sellers or manufacturers of a product. It is an act of selling concept as the sole aim is geared towards the immediate conversion of goods to cash not minding the aftermath effect it may have on the buyer or consumer as well as the organization’s sales, sustenance and growth potentials. It can be perpetrated through personal selling, advertising, labelling packaging, catalogue, and deceptive tele-marketing. However, in the developed countries of the world such as America and Europe and even in some under-developed countries, deceptive marketing activities are criminal offences under the Competition Act. In addition, the Act governs various deceptive marketing practices, unsupported test claims and testimonials, misleading ordinary price claims, sending deceptive prize notices by mail or e-mail, certain types of multi-level marketing systems and misleading advertising. Specific provisions also supplement the Criminal Code rules regarding promotional contests.
Apart from addressing the serious issue of unusual sales drop and or new product failure in the market that could be occasioned by post purchase dissonance and lack of repeat purchase by the consumer as a result of the nefarious acts of deceptive advertising, it will be of great importance to traders in our various markets and the management of companies as suggestions will be given to the policy makers which also will serve as clues towards improving their marketing policies and programs towards maintaining and wooing both existing and potential consumers respectively.
Besides it will be useful to other organizations, industries and governmental agencies in the area of policy formulation and strategic marketing.
Deceptive advertising is an advertisement or marketing practice, which is considered deceptive if there is a "representation, omission, or practice that is likely to mislead the consumer". The advertisement does not only necessarily have to cause actual deception, but as noted by Federal Trade Commission (FTC, 1998), the act will likely mislead the consumer.
Although the immense ventures and endeavors have been observed on deceptive advertising which includes identifying and measuring deception but a very slim focus is given on its effects on Consumer loyalty. Deceptive advertising is so to speak as the use of fake or deceptive statements in publicity (Campbell, 1995). Deceptive publicity has been around since the inauguration of time and is still common today. Sometimes it is done innocently by an advocate; however, it is done with the intent in the direction of deceiving the consumers (Aaker, 1974). Generally it is perceived that deception in advertising (false claims) leads ...
Police atrocities, violent suppression of dissent, polarised political arena... The world feels so much more hateful now.
Space for nuanced debates is waning even as eye-popping hate mongering abounds.
The attention economy has ‘incentivised’ hate and outrage even as kindness is disincentivised.
The question then is, what can we (advertising industry and media industry) do to heal this bruised world?
The most powerful thing that we can and must do is STOP ENABLING HATE.
Not in a sporadic one-off token way, but with a systemic change in the way we do our media planning and advertising placements.
Here's looking at an idea to create a system for MEASURING AND DIS-INCENTIVIZING HATEFUL CONTENT.
Would love to know what industry leaders think of this and how we can build a coalition to make this the default system of advertising in the world.
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
1. 6.1 Marketersmustnotunfairlyportrayorreferto anyone inanadverse oroffensive Wayunlessthat
personhas giventhe marketerwrittenpermissiontoallow it.Marketers are urged to obtainwritten
permission before:
We goingto use thisprivacyrule andwe goingto ask individualspermissionif we canuse themin
our campaignfilmtoprotecttheirprivacy. We not goingto record people if theydon’tknow thatwe
doingor theydon’twantus to do it.
3.1 Marketingcommunicationsmustnotmateriallymisleadorbe likelytodoso.
We goingto followthisrule andmake sure we don’tuse untrue informationthat’swhywe goingto
make sure that we use justfacts from reliablesources.Tonotspreadwronginformationinour
campaignfilm.
4.1 Marketingcommunicationsmustnotcontainanythingthatislikelytocause seriousor
widespreadoffence.Particularcare mustbe takento avoidcausingoffence onthe groundsof race,
religion,gender,sexual orientation,disabilityor age.Compliance will be judgedonthe context,
medium,audience,productandrevailingstandards.
We goingto followthisrule andwe goingtomake sure we don’toffence anyrace,religionorany
particularindividual.We alsogoingtomake sure we don’tmake any seriousharmagainstany
groupsof people thatcanoffendtheminanyway.
2.3 Marketingcommunicationsmustnotfalselyclaimorimplythatthe marketerisactingas a
consumeror forpurposesoutside itstrade,business,craftorProfession;marketingcommunications
mustmake clear theircommercial intent,if thatisnot obviousfromthe context.
We goingto make sure we followthisrule andthatwe getconcentratedonour task and don’ttalk
aboutany otherbusiness.We goingtomake sure that we give clearimage aboutcampaignfilmand
that audience don’tgetconfusedwhattheywatching.
8.33. 1 name eachcharity or cause that will benefitandbe able toshow the ASAorCAPthe formal
agreementwiththose benefitingfromthe promotion
The charity we chosenis Women’s aid.
4.2 Marketingcommunicationsmustnotcause fearor distresswithoutjustifiable reason;if itcan be
justified,the fearordistressshouldnotbe excessive.Marketersmustnotuse ashockingclaimor
image merelytoattract attention.
We goingto make sure that we don’tput anyshockingimagesthatcan harm our audience.We also
goingto make sure that whatwe putin our campaignfilmsuitsourtargetaudience.
8.33.9 Not directlyencourage childrentobuy,orexhortchildren topersuade anadulttobuy for
them,a productthat promotescharitable purposes.
We goingto make sure that we don’tput anytextor dialogue toencourage ouraudience todonate
moneydirectlyorkidstoask theirparentsto donate.
4.4 Marketingcommunicationsmustcontainnothingthatislikelytocondone orencourage violence
or anti-social behaviour.
We goingto followthisrule andmake sure we don’tnothingthatwill encourage people into
violence oranyotherharm.
