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By:
T. Naresh
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• Most rapidly growing industry.
• Creating work for 39.5 billion people consisting of country’s 7.7%
of total work force.
• Generated INR 6.4 billion or 6.6% of total country’s GDP in 2012.
• India ranks 65th among 140 in TTCI ratings.
• National Tourism policy, 2002 uplifted the industry.
India is a journey of Mind & Soul
It is a journey of the five senses
It is a journey of self discovery
It is a journey of self fulfilment
Strengths:
• Geographical diversity.
• Huge diversity in cultures & traditions.
• Wealth of archeological sites & historical monuments.
• Good number of places with religious heritage.
Opportunities:
• Allow of more MNCs gives a global perspective.
• Growth of domestic tourism.
• Improved conditions of roadways.
• Shift of global tourist arrivals from developed nations.
Weakness:
• Inadequate infrastructure.
• Xenophobic attitude of various sections of people.
• No proper marketing in abroad.
• Safety & Security, Maintenance & Cleanliness, Information &
Communication.
• Accessibility of tourist spots.
• Lack of man made attractions.
• Corruption, Terrorism, begging & cheating.
• Continuous decline in Global ranking.
• Continuous threat from terrorist attacks.
• Aggressive strategies adopted by other nations to promote their
tourism.
• Political turbulence in neighboring nations.
• Effective marketing of “Incredible India”.
• Proper transportation & accommodation facilities.
• Improvement of basic facilities, Banking & ATMs, Amusement parks &
Secondary entertainment.
• Development of Coastal area & North- East states.
• Efforts should be taken by the Govt for the safety & security of foreign
tourists.
• Similar entry fees.
• Rural marketing Magazine, August 2014.
• http://nawabzade.com/full-project-on-swot-analysis-of-fmcg-
industries/
• International journal of application or innovation in Engineering &
management.
• http://www.incredibleindia.org/en/
• http://agricoop.nic.in/
• Wikipedia
SWOT analysis of FMCG, Tourism, Agricultural industries in India

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SWOT analysis of FMCG, Tourism, Agricultural industries in India

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. • Most rapidly growing industry. • Creating work for 39.5 billion people consisting of country’s 7.7% of total work force. • Generated INR 6.4 billion or 6.6% of total country’s GDP in 2012. • India ranks 65th among 140 in TTCI ratings. • National Tourism policy, 2002 uplifted the industry.
  • 10. India is a journey of Mind & Soul It is a journey of the five senses It is a journey of self discovery It is a journey of self fulfilment
  • 11. Strengths: • Geographical diversity. • Huge diversity in cultures & traditions. • Wealth of archeological sites & historical monuments. • Good number of places with religious heritage. Opportunities: • Allow of more MNCs gives a global perspective. • Growth of domestic tourism. • Improved conditions of roadways. • Shift of global tourist arrivals from developed nations.
  • 12. Weakness: • Inadequate infrastructure. • Xenophobic attitude of various sections of people. • No proper marketing in abroad. • Safety & Security, Maintenance & Cleanliness, Information & Communication. • Accessibility of tourist spots. • Lack of man made attractions. • Corruption, Terrorism, begging & cheating.
  • 13. • Continuous decline in Global ranking. • Continuous threat from terrorist attacks. • Aggressive strategies adopted by other nations to promote their tourism. • Political turbulence in neighboring nations.
  • 14. • Effective marketing of “Incredible India”. • Proper transportation & accommodation facilities. • Improvement of basic facilities, Banking & ATMs, Amusement parks & Secondary entertainment. • Development of Coastal area & North- East states. • Efforts should be taken by the Govt for the safety & security of foreign tourists. • Similar entry fees.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. • Rural marketing Magazine, August 2014. • http://nawabzade.com/full-project-on-swot-analysis-of-fmcg- industries/ • International journal of application or innovation in Engineering & management. • http://www.incredibleindia.org/en/ • http://agricoop.nic.in/ • Wikipedia