The document discusses the growth prospects and concerns of the hospitality industry in India. It notes that the hospitality industry includes lodging, event planning, theme parks, transportation, and cruise lines. The tourism sector contributes significantly to India's GDP and employment. However, India's potential in the tourism sector remains largely untapped due to challenges like a shortage of skilled workers, intense competition, and a lack of infrastructure and marketing. The document provides suggestions to address these challenges and boost the tourism industry in India.

1. ECONOMICS
ASSIGNMENT
BY Tanvi CHOrdiya(7125)
Vinal surana(7138)
Bhawana oswal(7122)
Nikita oswal (7119)

2. Growth prospects and concerns of
hospitality industry in India

3. Meaning of hospitality
The friendly and generous reception and
entertainment of guests, visitors, or strangers.

4. HOSPITALITY INDUSTRY INCLUDES..???
• IT INCLUDES LODGING,EVENT PLANNING,THEME
PARKS,TRANSPORTATION,CRUISE LINE AND
ADDITIONAL FIELDS WITHIN THE TOURISM INDUSTRY.

5. GROWTH PROSPECTS
• Tourism sector contributed 9 percent of global
GDP in 2012 and generated over 260 million
jobs.
• International tourist arrivals worldwide
growing from 4.1 per cent in 2012 to 5.0 per
cent in 2013 as per the United Nations World
Tourism Organization.
• Tourism sector in India contributed around 6.6
per cent of India’s GDP in 2012.

6. GROWTH PROSPECTS
• TOURISM SECTOR ALSO CONTRIBUTED 7.7% OF
TOTAL EMPLOYMENT.
• The sector is projected to grow at an annual
average rate of 7.9 per cent from 2013 to 2023.
• India’s share in world inbound tourist arrivals
increased from 0.4 per cent in 1997 to 0.63 per
cent in 2013.
• The size of domestic tourism has also already
crossed an estimated 1.1 billion annual travel
visits

7. POLICIES & INITIATIVES
Tourism policy.
• Liberalization in aviation sector.
• Rationalization in tax rates in the hospitality sector.
• Tourist friendly visa regime.
• Immigration services
Governments open skies policy.
Foreign Trade policy.
FDI in HOTEL & TOURISM INDUSTRY.
Incredible India-Atithie devo bhava.

8. POTENTIAL OF TOURISM SECTOR REMAINED
UNTAPPED IN INDIA
• A World Economic Forum 2013 study of
tourism competitiveness, rated India at a low
of 65 among 140 countries.
• India was ranked 21 on tourism natural
resources.
• It was ranked 67 on ease of business
environment.
• On its regulatory framework for tourism and
travel, India was ranked 110.

9. CHALLENGES IN HOSPITALITY
INDUSTRY
• SHORTAGE OF SKILLED EMPLOYEES
• RETAINING QUALITY WORKFORCE.
• SHORTAGE OF ROOMS.
• INTENSE COMPETITION AND IMAGE OF INDIA.
• CUSTOMER EXPECTATIONS.
• LACK OF PROPER INFRASTRUCTURE
• .

10. CHALLENGES IN HOSPITALITY INDUSTRY
• SERVICE LEVELS
• Lack of adequate marketing and promotion
• Taxation
• Security
• Regulatory issues
• MAN RESOURCE DEVELOPMENT

11. ISSUES
• India’s share in world tourism expenditure is
relatively higher at 1.65 per cent (rank 16).
• Singapore, a small country, attracted 11.10
million tourists in 2012, while a large country
like India attracted only 6.97 million foreign
tourists during 2013.

12. Suggested measures
• Creating world class tourism infrastructure
even by PPP.
• Skill and etiquettes training to cater to the
needs of tourists.
• Special focus on cleanliness at tourist sites and
safety of tourists.
• Using the Mahatma Gandhi National Rural
Employment Guarantee Act (MGNREGA) for
creating permanent assets like tourism
infrastructure and facilities.

13. • Organizing mini India cultural shows on a daily
basis.
• Implementing urgently visa on arrival and E
visa facilities at 9 airports to 180 countries
barring 8 ‘prior reference’ countries

14. SWOT ANALYSIS:
STRENGTHS
• Faster GDP growth
• Industrialization.
• Natural heritage
• India as a global player
WEAKNESS
• Connectivity
• Lack of publicity.
• Hectic rules
• Influence of politicians
• Marketing gap.

15. SWOT ANALYSIS
OPPORTUNITIES
• Health tourism.
• Strong in cultural and nature aspects.
• Commercialization of sports and games
• . FDI policy.
THREATS
• Poor domestic tourism infra structure
• Political conditions
• Terrorism
• Increase in pollution
• Entry of new competitors

16. FUTURE PROSPECTS OF TOURISM INDUSTRY
FROM2010-2019
• Demand for travel and tourism-8.2%.
• Expected to b 2nd largest employer.
• Capital investment expected to grow- 8.8%
• Get capital investment worth US$ 94.5 billion
• Expected to become 5th fastest growing business travel destination
with an estimated real growth rate of 7.6 per cent.