This document compares McDonald's and Subway by outlining their strengths, weaknesses, opportunities, and threats. McDonald's strengths include its large market share and brand value, while its weaknesses are its unhealthy menu and high employee turnover. Subway's strengths are its "Eat Fresh" slogan, large number of stores, and low startup costs for franchises, though it struggles with franchisee control and employee retention. Both companies face opportunities in new products and delivery but threats from competition, trends toward healthy options, and saturated markets.