swot analysis

1. SUBWAY –EAT FRESH Mcdonald’s –I m’loving it
1. World wide recognition.
2.High brand loyalty.
3.Fresh ,healthy and fastfood.
4.Hygenic and quick service.
5.Trained staff and designed to
assure rapid start –up for new
employees.
6.Offers healthy subs as compared
to other fast foods
1.Huge popular brand and loyalty.
2.High number of products.
3.Hygenic food.
4. Quick services.
5.Good advertising and marketing.
6.Happy meal for attracting
children.
STRENGTH

2. THANKS

3. SUBWAY –EAT FRESH Mcdonald’s –I m’loving it
 1.No online presence
 2. Franchise management on a
global level is a challenge
 3. Not diversified
 1.High fat and high calorie food
not good for health conscious
people
 2.Franchise management
WEAKNESS

4. SUBWAY –EAT FRESH Mcdonald’s –I m’loving it
 1.Introduce better vegetarian
products
 2.Introduce home delivery
 3. Emerging markets and
expansion abroad.
 1.McDonald's can improve home
delivery service
 2.Get more innovative products for
the vegetarian market
 3.Venture into newer markets
OPPORUNTIES

5. SUBWAY –EAT FRESH
Mcdonald’s –I m’loving it
 1.Threat from other eating
joints/restaurants
 2.Health conscious people
 .Threat from other eating
joints/restaurants
 2.Health conscious people
THREADS