3. STRENGTHAND WEAKNESS
STRENGTHS
McDonald’s Subway
1.Brand Name 1. Largest fast
food chain
2.Brand recognition
($40 billion)
2. Customization
option
3.Locally adapted
food menus
3. Low startup cost
4.Successful
Advertisement
4. Marketing and
promotional
Strategies
5.Hygienic and
Children targeting
5.Hyienic and
healthy food
6. Locally adapted
food menus
6. Choice of
healthier meals
WEAKNESSES
McDonald’s Subway
1. High employee
turnover
1.High employee
turnover
2. Focused on only
burger and fried
food not on
healthier foods
2. Failed to adapt
according to
locality
3. Negative
publicity
3.Unconsistent
service from
store to store
4. Managements
Failure to see
trends
4. Too much
control over
franchise
4. OPPURTUNITIY AND THREAT
Oppurtunities
McDonalds Subway
1. Opening More
joint venture
1. Increasing healthy
food
2.Increasing
adaptation
2. Home delivery &
drive thru
3.More healthy
food
3. Increased
advertisement
4. Environment
friendly
advertisement
4.Improve decoration
and customer
service model
5.Internationalization 5.Changing customer
habits
Threats
McDonalds Subway
1.Health conscious
customer
1.Fried food lovers
2. Increased
competition
from
locals
2.Law suit against
subway
3. Saturated
industry
3. Saturated
Industry
4. Currency
fluctuation
4.Local competitors
