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Swot analysis


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Swot analysis

  1. 1. SWOT analysis of MCDONALD’S – Serving Fast Food<br />Presented by<br />Vignesh .C. J<br />8uta45<br />
  2. 2. INTRODUCTION<br />Ray Kroc opened the first McDonald’s restaurant in 1955.<br />Initially offered limited menu of high quality and moderately priced food.<br />Maintained QSC&V ( Quality, Service, Cleanliness, Value ) <br />In 1967 first restaurant outside US in Canada<br />McDonald’s vision is to be the major player in food service around the world<br />
  3. 3. WHY ???<br />Strong brand name.<br />Excellent reputation<br />Loyal customers.<br />Value for money<br />Learned how to run McDonald’s restaurant and maintain QSC&V in US, Germany, England, Japan and Australia<br />22 Languages used for training for complete customer satisfaction<br />
  4. 4. SWOT ANALYSIS<br />
  5. 5. SUGGESTIONS<br />Be first in market<br />Establish the brand as quickly as possible<br />Advertising heavily<br />Advertisements based on local themes and reflect different environment.<br />Create more awareness about the product<br />
  6. 6. THANK YOU!!!<br />