SWOT ANALYSIS

1. METAS OF SEVENTH DAY ADVENTIST
Athwalines , Surat

4.  SWOT Is An Acroynm Of Four Factors Of Business Organisation.
S - Strength.
W - Weakness.
O - Opportunities.
T - Threats.
 It Is Business Analysis Technique Is Used By
Organisation To Achive Future Growth.

5.  A ‘STRENGTH’ Is Something That Has Positive Implication .
 It Includes Tangible Assets , Captail , Loyal Customers ,Equipments And Other
Valuable Rsources.
 Certain Questions To Know About Strength :
1. What Do Others See As Our Strength?
2. What Advantages Do We Have Over Competitors?
3. What Qualities Attract Customers To Buy Our
Product Or Service?

6.  ‘WEAKNESS ‘ Are Those Characteristics of The Business That Place Business
At Disadvantage.
 Weakness Of Business Organsiation Can Be Unfriendly Staff , Unethical
Production .
 By Identifying Such Weakness Business Can Improve Its
Activities.
 Certain Questions To Know About Weakness :
1. What Do We Do Badly ?
2. What Sholud Be Avoided ?
3. What Are Customers Reviews ?

7.  Opportunities Can Occur For Variety Of Reasons And May Result From
Changes Within The Market ,Customer Lifestyle Changes , Advancing
Technology , New Production Methods Etc.
 Early Identification Of Opportunities Helps An Business To Grab The Benifet.
 For Ex : Maruti Udyog Became The Leader In Small Car Market Because It Was
First To Recognise The Need For Small Cars In An Envrionment Of Rising
Petroleum Prices .

8.  ‘THREATS’ Refers To Elements In The Environment That Cause Trouble For
Business.
 Threats Are Beyond Control Of Anyone.
 Threats Can Be:
1. Competitors Reducing Prices.
2. New Technology.
3. Government Regulations.
4. Change In Consumer behaviour.

10. 1. Select An Individual To Facilitate The SWOT Analysis
2. Brianstrom A Company Or Unit’s Strength.
3. Consolidate Ideas .
4. Clarify The Ideas.
5. Identify Top Three Strengths.
6. Summarize Strengths.
 Repeat 2-6 For Conducting Weakness , Opportunites And Threats.

11. ADVANTAGES
 It Is Source Of Information For
Planning.
 Builds Organisation’s Stregth.
 Reverse Its Weakness.
 It Helps In Setting Of Objectives.
 To Win Over Competitors.
DISADVANTAGES
 Time Consuming.
 Expensive.
 Subjective .
 Requires Highly Qualified Or
Talented person.
 Fails In Dynamic Environment.