UrCosme( http://www.urcosme.com )憑藉著真實口碑，已然成為消費者美妝購物前必定參考的決策中心，每月有約60萬UU進入網站(PC Web )瀏覽商品，足以綜觀研究消費者行為，故【CMRI美妝行銷總研】針對2015年8月份(2015年8月1日至2015年8月31日)，UrCosme站上消費者瀏覽美妝保養品的行為分析，以屬性別、品牌別、產品別歸納整理出網友關注的熱門屬性、品牌與產品排行，以及根據該月登入之會員的年齡別與膚質別進行瀏覽行為分析，總結出今年8月份的熱門品牌與商品概況與趨勢，以供參考。
This marketing plan aims to increase Clinique's market share by targeting millennials through social media marketing and changing its image to appear less "OLD". The plan identifies opportunities in the growing $190.6 billion cosmetics industry and outlines strategies to position Clinique as a trusted brand that caters to different skin types through dermatologist-created products. Key tactics include launching an advertising campaign called "Creating Unique Beauty", promoting new collections on social media platforms like Instagram and YouTube, and emphasizing Clinique's commitment to ethical and environmentally-friendly practices.
UrCosme( http://www.urcosme.com )憑藉著真實口碑，已然成為消費者美妝購物前必定參考的決策中心，每月有約60萬UU進入網站(PC Web )瀏覽商品，足以綜觀研究消費者行為，故【CMRI美妝行銷總研】針對2015年8月份(2015年8月1日至2015年8月31日)，UrCosme站上消費者瀏覽美妝保養品的行為分析，以屬性別、品牌別、產品別歸納整理出網友關注的熱門屬性、品牌與產品排行，以及根據該月登入之會員的年齡別與膚質別進行瀏覽行為分析，總結出今年8月份的熱門品牌與商品概況與趨勢，以供參考。
This marketing plan aims to increase Clinique's market share by targeting millennials through social media marketing and changing its image to appear less "OLD". The plan identifies opportunities in the growing $190.6 billion cosmetics industry and outlines strategies to position Clinique as a trusted brand that caters to different skin types through dermatologist-created products. Key tactics include launching an advertising campaign called "Creating Unique Beauty", promoting new collections on social media platforms like Instagram and YouTube, and emphasizing Clinique's commitment to ethical and environmentally-friendly practices.
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