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Loyalty Rewards 
Engine
Global Payments
Loyalty is Critical 
Sources: (1) Deloitte national research survey and loyalogy ‘”Loyaltyplus” research study Jan 2013. (2) Harvard Business Review. 5 -Forbes.
Loyalty Today 
• Many proprietary loyalty programs- cards, apps, key chains, 
etc. 
• Consumer experience is not the core feature 
• Consumers have limited flexibility in rewards they receive. 
• Smaller merchants do not have opportunity to get “halo effect” 
from larger brands 
NO NETWORK LOYALTY SOLUTION
Use Case: Yoga Studio
Loyalty Rewards Engine 
• Overview 
• One loyalty platform/engine that different merchants (small to 
large) can participate 
• Consumers have loyalty card/app which works across network 
• Consumer gets points for each purchase 
• Points can be redeemed at any business in the network 
• Target market 
• Large(Macys, Publix, etc) and small merchants(SMB’s) 
• Consumers who want freedom in a loyalty program 
• Apple Pay 
• How can we leverage Apple Pay for loyalty? 
• Other solutions/ideas for Apple Pay
Project Importance 
• Project Context 
• Loyalty is a critical component in the payment 
ecosystem 
• Increased engagement key to driving revenue 
• Many players in space trying to win at loyalty 
• Strategic Benefits 
• Opportunity to drive next innovation in loyalty
Project Details 
• Project timeline 
• 2nd quarter, 2015 
• Trying to solve for problem with limited solutions 
• What would an ideal partner bring to the table? 
• Understanding of payments and loyalty space 
• Solution must be multinational(North America, Asia, Europe) 
• Easy implementation and localization for different regions 
• Ability to solve for multiple verticals (i.e. restaurants, hotels, 
healthcare, retail, transportation etc.) 
• Integration to merchant POS system should be minimal

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Switchpitch global payments

  • 3. Loyalty is Critical Sources: (1) Deloitte national research survey and loyalogy ‘”Loyaltyplus” research study Jan 2013. (2) Harvard Business Review. 5 -Forbes.
  • 4. Loyalty Today • Many proprietary loyalty programs- cards, apps, key chains, etc. • Consumer experience is not the core feature • Consumers have limited flexibility in rewards they receive. • Smaller merchants do not have opportunity to get “halo effect” from larger brands NO NETWORK LOYALTY SOLUTION
  • 5. Use Case: Yoga Studio
  • 6. Loyalty Rewards Engine • Overview • One loyalty platform/engine that different merchants (small to large) can participate • Consumers have loyalty card/app which works across network • Consumer gets points for each purchase • Points can be redeemed at any business in the network • Target market • Large(Macys, Publix, etc) and small merchants(SMB’s) • Consumers who want freedom in a loyalty program • Apple Pay • How can we leverage Apple Pay for loyalty? • Other solutions/ideas for Apple Pay
  • 7. Project Importance • Project Context • Loyalty is a critical component in the payment ecosystem • Increased engagement key to driving revenue • Many players in space trying to win at loyalty • Strategic Benefits • Opportunity to drive next innovation in loyalty
  • 8. Project Details • Project timeline • 2nd quarter, 2015 • Trying to solve for problem with limited solutions • What would an ideal partner bring to the table? • Understanding of payments and loyalty space • Solution must be multinational(North America, Asia, Europe) • Easy implementation and localization for different regions • Ability to solve for multiple verticals (i.e. restaurants, hotels, healthcare, retail, transportation etc.) • Integration to merchant POS system should be minimal