2. Problem to be solved
• Amateur Sport Events’ management
and communications (website +
social networks + results) are
complex and require a huge quantity
of human working hours.
3. Tests and Investigation
• Deep internet research estimating
market volume
• Focus in particular sports: sailing,
volleyball, car racing and football
• Research on the players of the
market
• Interviews with relevant people
involved in the organization of sport
events and marketing experts.
• On line surveys sent to pertinent
people, companies and
organizations worldwide.
4. Costumers’ feedback
• A lot of time and costs in the
organization of sport events.
• Too many different variables
and platforms to use.
• Other programs used cost
between USD 100 – 250 (or
USD 10 per competitor –sailing)
• Problems to simplify planning
process
5. Customers’ feedback
• More than 90% of interviewed
interested in our product
• Around 70% would pay for an
app like this
• Attracting sponsors is the most
difficult and time-taking
activity
• A must tool to have is
regarding accountability
6. Conclusions: Idea Evolution
• Football is the largest market in the world
• Every sport has its own special
requirements
• Focus in non-profit organizations and offer
them the app free or at a very low cost,
because of client fidelity and publicity
advantage.
• Our product can solve real needs and it has
a real and huge market to be developed.
• Necessity to maintain close relations with
clients to solve their needs.
