Stefano Lena, VP Sales & Marketing ContactLab, presenta la seconda edizione della ricerca E-commerce & Fashion 2015 all'evento "Dal Fashion all'e-Fashion all'Omni-Channel Fashion" di Hybris software.
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
Intervento di Ivan Saladino - Team Leader Operations ContactLab - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | Fidelizzare prima di partire: il customer journey di Costa CrociereContactlab
Intervento di Federico Sisinni, Loyalty Marketing Manager, e Mirco Vassallo, Head of Direct Marketing & CRM - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
Intervento di Ivan Saladino - Team Leader Operations ContactLab - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...Contactlab
Intervento di Ivano Fossati - Director Business Development EMEA CoE SAP Hybris - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | Fidelizzare prima di partire: il customer journey di Costa CrociereContactlab
Intervento di Federico Sisinni, Loyalty Marketing Manager, e Mirco Vassallo, Head of Direct Marketing & CRM - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...Contactlab
Intervento di Davide Basile - Retail & Digital Marketing Specialist - nella breakout Give your Customers Relevance | SEND15 secondo Open Summit di ContactLab
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
Our commitment is to provide a comprehensive service and excellence accompany instance from planning to implementation of the project, because ...
<a>Augmented Reality</a>
Hvordan bygger man en digital onboarding service?1508 A/S
De fleste virksomheder misser i dag et kæmpe potentiale, når nye medarbejdere starter. Det tager nemlig typisk et halvt år for en akademisk medarbejder at være fuldt arbejdsdygtig på en ny arbejdsplads. Til denne Morgenbooster præsenterede Christian Harpelund, CEO i Onboarding Group, og Klaus Bundvig, ansvarlig for produktudvikling i 1508, den nye digitale onboarding service og samarbejdet mod at udvikle den.
Enigma is one of the top digital marketing agencies based in India. We offer 360-degree digital marketing services, including PPC, SEO, SMO, ORM, and Design Development. Our services also include your website ranking at the top. Our team lets you solve your complex business challenges through our integrated digital marketing offerings, which can transform your business.
FASHION HOMETEX reckoned as one of the promising Manufacturers, Exporters, and Suppliers of Adult Blanket, Hood Blanket, Airline Blanket, Bed Blanket, Fleece Blankets, Beach Blanket, Baby Blanket, Picnic Blanket, Portable Throw, Printed Throw, Shiny Throw, and more.
For more info visit us : http://fashionhome.tradeindia.com/
Contact Details : 136/4 Moo 1, Soi Wat Phojae, Ekachai Rd., Khaerai, Kratumban, Krathum Baen - 74110, Samut Sakhon, Thailand
Phone:66-34-852540
Mobile : +66833458000
Thunyatorn Thai Dress for NYU fashion 2015Winda Yodpinij
This slide showed all costumes we prepared for "Serpents and Eagles: South East Asian Clothing and Textiles" seminar that will happen November 14, 2015 at NYU Steinhardt School
This is a case study on Sretsis Brand and its marketing and PR activities in Thailand and other markets. I want to take our team Panuch Suwanthada and Sandra Ani for co-creating this deck which will be presented to Stenden students.
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...Contactlab
Intervento di Davide Basile - Retail & Digital Marketing Specialist - nella breakout Give your Customers Relevance | SEND15 secondo Open Summit di ContactLab
#Barillagoesdigital: the digital transformative journey - Alessandra ArdrizzoiaOpenKnowledge srl
Digital is now firmly part of every business. But even with technology being today an integral part of the organization and its strategy, it is people who will build the success in a world that continues to reinvent itself at an unprecedented rate. The Digital Transformation is all about people! #BarillagoesDigital is a journey that will transform Barilla into a fully Digital enterprise creating value for the Business and putting the Barilla people at the center of the transformation.
Our commitment is to provide a comprehensive service and excellence accompany instance from planning to implementation of the project, because ...
<a>Augmented Reality</a>
Hvordan bygger man en digital onboarding service?1508 A/S
De fleste virksomheder misser i dag et kæmpe potentiale, når nye medarbejdere starter. Det tager nemlig typisk et halvt år for en akademisk medarbejder at være fuldt arbejdsdygtig på en ny arbejdsplads. Til denne Morgenbooster præsenterede Christian Harpelund, CEO i Onboarding Group, og Klaus Bundvig, ansvarlig for produktudvikling i 1508, den nye digitale onboarding service og samarbejdet mod at udvikle den.
Enigma is one of the top digital marketing agencies based in India. We offer 360-degree digital marketing services, including PPC, SEO, SMO, ORM, and Design Development. Our services also include your website ranking at the top. Our team lets you solve your complex business challenges through our integrated digital marketing offerings, which can transform your business.
FASHION HOMETEX reckoned as one of the promising Manufacturers, Exporters, and Suppliers of Adult Blanket, Hood Blanket, Airline Blanket, Bed Blanket, Fleece Blankets, Beach Blanket, Baby Blanket, Picnic Blanket, Portable Throw, Printed Throw, Shiny Throw, and more.
For more info visit us : http://fashionhome.tradeindia.com/
Contact Details : 136/4 Moo 1, Soi Wat Phojae, Ekachai Rd., Khaerai, Kratumban, Krathum Baen - 74110, Samut Sakhon, Thailand
Phone:66-34-852540
Mobile : +66833458000
Thunyatorn Thai Dress for NYU fashion 2015Winda Yodpinij
This slide showed all costumes we prepared for "Serpents and Eagles: South East Asian Clothing and Textiles" seminar that will happen November 14, 2015 at NYU Steinhardt School
This is a case study on Sretsis Brand and its marketing and PR activities in Thailand and other markets. I want to take our team Panuch Suwanthada and Sandra Ani for co-creating this deck which will be presented to Stenden students.
Franchising- investment opportunity vs. current economic conditions;
What is the size of the Retail Apparel Industry in Brazil;
The fashion franchising market in numbers;
What is the potential for apparel franchising?;
Brand movement away from capital cities: opportunities for franchisers and franchisees;
Shopping centers as the driving force for fashion franchise growth;
Foreigners also want to franchise fashion in Brazil!!!!!
Challenges in fashion franchise operation;
The new fashion consumer – What’s changing in this market?
What does the market expect with the arrival of major international apparel store chains to Brazil ?
Why are franchises in the Fashion Business market so attractive?
BTO 2014 - Utenti travel e email marketing: Contactlab
Un’indagine sui comportamenti digitali che ci aiuta a costruire un piano di contatto efficace, presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
Digital Luxe Meeting – Paris, le 8 avril 2015Contactlab
Marketing Direct Digital et Luxe, Intervention d’Arianna Galante, Directeur Général ContactLab France, à la keynote "Comment le digital a changé les stratégies de contact et communication du luxe".
I 5 trend del digital direct marketing nel 2015Contactlab
La presentazione dell'hangout in diretta su Google Plus tenuto da Arianna Galante, Director of Agency Dept., e Lisa Molteni, Digital Strategist. Nel corso della presentazione sono state presentate le tendenze chiave nell'email marketing con idee pratiche per attuare una strategia sempre più avanzata ed efficace.
e-Commerce meets Fashion in the "Ticino Fashion Valley" - What's hot in the f...Contactlab
"What's hot in the fashion industry?" presentation by Arianna Galante, Director of Agency Dept., covering facts & figures, consumer segments to watch and implications in terms of communication.
Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress
How the new technologies are shaping our shopping habits? Why AR, VR, voice shopping and mobile are more and more important in e-commerce? What are doing ASDA, Adidas and Clarins to keep up?
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...Contactlab
Presentazione di Arianna Galante, Director of Agency Department ContactLab, e G. Grassi, Direttore Generale CIPI Italia, tenuta durante l'incontro organizzato da Anved Italia e Netcomm su "Fare business con i social media: come e perché: edizione 2013".
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...Contactlab
"Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email marketing" web-conférence d'Arianna Galante, Directeur Général ContactLab France.
Simply designing websites or apps is not enough anymore.Mauro Boffardi
Slides of presentation of Oliver Plas (Intershop), Mauro Boffardi (Accenture Interactive) ad Fran Merino (Fjord).
Learn about what has changed and why will this impact the way you should think about brand, from three industry experts at Fjord, Accenture Interactive and Intershop, as well as speaking to our clients Stadium, Åhlens and Martin & Servera. Attendees will participate to a live survey about the topics at hand, followed by a chance to debate about the experience you would like your customers to have – focusing on the direct and concrete online experience of the brand.
BTO 2014 - Comunicare con gli utenti via emailContactlab
Comunicare con gli utenti via email: best practice, strumenti e applicazioni reali tratte da newslettermonitor.com e dal caso Welcome Travel Group presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report Marcos Pueyrredon
Italy : 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in Italy. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Italian ecommerce market. +info https://www.ecommerce-europe.eu/research/ecommerce-europe-reports/
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Contactlab
Come analizzare i dati, interpretarli, e ottimizzare i percorsi di comunicazione per massimizzare l’impatto sulle vendite? Workshop di Arianna Galante, Director of Agency Dept., durante il Netcomm e-Commerce Forum 2014.
Olympia Pratesi (Outbrain) - Come incrementare le vendite del tuo ecommerce c...Ecommerce HUB
Il Native è al crocevia tra i cambiamenti nelle abitudini di acquisto dei consumatori e le continue innovazioni tecnologiche al servizio dell’industria pubblicitaria. Si prevede che il Native sarà per questa ragione il primo formato di pubblicità digitale nei prossimi anni. In questo panel verranno condivisi alcuni dei principali dati provenienti da diversi studi di mercato condotti da Outbrain, dove si analizza la percezione dei consumatori riguardo a diversi formati pubblicitari. Olympia Pratesi, Team Lead Agency Sales di Outbrain Italia, vi accompagnerà nella scoperta delle sfide e dei punti di forza del Native Advertising applicato all’ecommerce. Condividerà inoltre insights, strumenti e best practice di aziende di vari settori che hanno incrementato il ROI e l’engagement dei propri eCommerce grazie al Native Advertising.
The importance of digital Mktg, International Congress and Convention Associa...Francesco Berrettini
ICCA; International Congress and Convention Association, Iberian Chapter, EPIC SANA Algarve, Portugal.
How digital can support the activity of companies of congress and conventions
Iberian chapter
Similar to Fashion market drives consumer online behaviours: 2015 trend and conversion strategies (20)
Strategia di personalizzazione omnichannelContactlab
Come personalizzare l'esperienza del cliente?
Grazie all’integrazione tra Fresh Relevance e la Contactlab Marketing Cloud è oggi possibile interagire con i tuoi clienti in modo più personalizzato e proporre contenuti in base ai loro interessi e coerenti su tutti i canali di contatto.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.Contactlab
La nuova funzionalità della piattaforma di Contactlab consente di applicare all’intero set di dati anagrafici e comportamentali degli strumenti di machine learning, algoritmi e analitiche predittive, declinati sulle industry, per scoprire nuove caratteristiche dei propri utenti, creare cluster automatici sulla base dei pattern di comportamento, predire il potenziale di spesa o il rischio di abbandono.
Il 25 maggio entrerà in vigore il GDPR: la maggior parte delle attività di marketing, basandosi sull’uso di dati più o meno personali, saranno soggette a nuovi controlli e vincoli!
Sei sicuro di essere in grado di dimostrare il rispetto di tutta la normativa?
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...Contactlab
La presentazione della nuova edizione della ricerca “The Online Purchase Experience Ranking” realizzata da Contactlab ed Exane BNP Paribas, che analizza l’esperienza di acquisto online nel fashion&luxury.
The ability to easily identify a legit email message is changing the industry for the better.
Since 2012, dmarcian has been helping organizations of every size across the globe to deploy DMARC.
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...Contactlab
Contactone è il nuovo arrivato in casa Contactla. Una soluzione di clienteling in mobilità che permette di gestire il dialogo con il cliente prima, durante e dopo l’esperienza in store.
Soddisfazione del cliente, cambiamento, motivazione, feedback costante, semplicità, flessibilità… alcuni dei punti chiave dell’Agile Manifesto, validi non solo per lo sviluppo del software, ma per l’intera organizzazione Contactlab.
La ricchezza di Contactlab è rappresentata dalle Persone che la compongono: lo strumento Welfare permettere di offrire iniziative alternative volte a incrementare il benessere delle nostre Persone e delle loro famiglie.
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...Contactlab
Intervento in Tech Track di Andrea Parodi, Product Manager Contactone di Contactlab, Giada Delli, Tech Leader Contactone di Skillbill e Sergio Cagol, Project Manager di Dimension
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
1. UN’ESPERIENZA CONSOLIDATA NELL’AMBITO FASHION & LUXURY
FASHION MARKET DRIVES
CONSUMER ONLINE BEHAVIOURS:
2015 TREND AND CONVERSION STRATEGIES
Introducing the 2° edition of E-commerce & Fashion 2015
Stefano Lena, VP Sales & Marketing ContactLab
Hybris Fashion Conference, 5° November 2015, Milan
2. 2This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ABOUT
CONTACTLAB
a strategic partner on a global scale for top brands,
generating growth through digital direct marketing
3. 3This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ITALIAN FLAIR, FASHION TOUCH
The top fashion and luxury brands work with us for international services.
ContactLab Digital Direct Marketing solutions are the connection between digital and physical stores.
We bring Italian flair, vertical expertise, international knowledge with a solid and scalable technology with
top quality and a great price/performance.
Founded in 1998, ContactLab has expanded its services over the years, turning digital direct marketing into a
strategic lever for business growth with its platform SaaS for email, sms e push notifications.
ContactLab has developed a complete offering specialized in Digital Engagement for the Fashion Retail
business with an omni-channel approach.
Our offering makes an impact on sales – up to 25% - through effective, relevant and localized digital
marketing communication.
DIGITAL PIONEERS
4. 4This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
15 YEARS of experience and leadership in digital messaging
1 HQ in Milano, 4 OFFICES in Europe
80 MILLIONS of emails sent every day
6.3 TERABYTE of data handled daily by our systems
12.5ML EUR consolidated revenues (2014)
CASH POSITIVE and totally self-financed
ContactLab is enrolled in the Elite program by Borsa Italiana
Exane BNP Paribas has partnered with ContactLab for their digital strategy reports for the fashion-
luxury industry
ContactLab is included in the Gartner Market Guide for Email Marketing (June 2014)
FACTS AND FIGURES
5. 5This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
AND MARKET TRENDS
DIGITAL BEHAVIOURS
6. 6This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
INTERNET POPULATION AND ONLINE SHOPPERS
North America
Oceania
Europe
Latin America
Middle East
Asia
Africa
EUROPE INTERNET
PENETRATION
WORLD INTERNET
PENETRATION
European+ Digital Behaviour Study 2015
98%
95%
94%
88%
84%
73%
ONLINE SHOPPERS IN
EUROPE
93%
90%
92%
85%
58%
43%
7. 7This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
E-COMMERCE: PURCHASED CATEGORIES AND CHANNELS
Fashion
Travel & Leisure
Beauty/Cosmetics
MOST PURCHASED CATEGORIES
BY ITALIAN INTERNET USERS
PREFERRED E-COMMERCE CHANNELS
FOR ONLINE SHOPPING OF FASHION
Source : European (+) Digital Behaviour Study 2015
Vertical e-
commerce
Multibrands e-
commerce
Online + in-store
European+ Digital Behaviour Study 2015
8. 8This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
E-COMMERCE: IMPACT ON TURNOVER TO TRIPLE FOR
LUXURY FASHION BRANDS IN 5Y
0 %
5 %
10 %
15 %
20 %
25 %
30 %
35 %
UK Germany US Worldwide ROW France
2014
2020E
Source:
Digital Frontiers: The New Luxury
World of 2020, ContactLab - Exane
BNP Paribas,
E-commerce Penetration: 2020 Vision
9. 9This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
0
200
400
600
800
1.000
2013 2014 2013 2014 2013 2014 2013 2014
1.200
1.400
E-COMMERCE IN STORE CROSS CHANNEL
Digitally Contactable Registered Digitally Contactable Digitally Contactable
Competitiveness is based on
the capability of integrating
users’ digital identities with
their actions, doesn’t matter
the touchpoint they use to
interact with the brands.
Client Yearly Average Spending (EUR, Worldwide, 2013-2014)
Source:
ContactLab Analisys
DIGITAL CONTACTABILITY MAKES THE DIFFERENCE IN
GENERATING REVENUES
10. 10This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Digital Competitive Map: July 2015 – Citius, Altius, Fortius – 3° edizione
Source: ContactLab Analisys
WE CONSTANTLY MEASURE THE DIGITAL ROADMAP OF TOP
LUXURY AND FASHION BRANDS
11. 11This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
66% feels the content of the newsletters they subscribe to is trustworthy
EMAIL IS ONE OF THE KEY FACTORS TO MAKE BUSINESS
Email is considered the most effective method to follow brands closely
67% go to the store and buy the products reported in the message
83% buy online after having browsed on the website from a link in the newsletter
+
+
Source : European (+) Digital Behaviour Study 2015
12. 12This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
DIGITAL DIRECT MARKETING HAS AN IMPACT ON SALES
10%
BUSINESS
VALUE
GLOBAL SALES
2012 - 2014
+76%
RETAIL
2014 WORLDWIDE
E-COMMERCE
3-6% >50%
90%
BUSINESS
VALUE
13. 13This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ARE FASHION BRANDS AWARE OF THE OPPORTUNITY?
Source: Digital Competitive Map – Citius Altius Fortius, by ContactLab and Exane BNP Paribas
Customer Engagement Experience: Email Proficiency
14. 14This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ARE FASHION BRANDS DOING THEIR BEST TO COMPETE?
Source: Digital Competitive Map – Citius Altius Fortius, by ContactLab and Exane BNP Paribas
Cross channel services: interaction among website, e-commerce & store
15. 15This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
39
51
30
42
51
4
11
3
6
8
ITALY (n=7.042) UK (n=952) GERMANY (n=964) FRANCE (n=877) SPAIN (n=623)
Users of C&C for clothing, fashion itemsUsers + prospects of C&C for clothing, fashion items
ALREADY
SHOPPER
S
PROSPECTS
+
SHOPPERS
CROSS-CHANNEL: A KEY ASSET TO DEAL WITH
Seamless integration and consistancy through touchpoints are key success factor
Source : European (+) Digital Behaviour Study 2015
Relationship with «click
and collect» for
purchasing fashion
16. 16This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CONCLUSIONS – WHAT BRANDS NEED TO STEP FORWARD
Customer satisfaction survey program, to retain customers and nurture the relationship
Data-driven analytics, to take rapid decision
Customer-centric platform, to offer a consistent and seamless experience to the customer
Glocalized services, to maximize effectiveness of your campaigns
Digital Assessment, to benchmark competitors
Customer’s digital identities, to align customer journeys and offering lifecycle
One-to-one relationship programs in-store, to personalize the conversation
17. 17This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
THANK YOU
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Stefano Lena
stefano.lena@contactlab.com
Editor's Notes
Balenciaga, Fendi and Dior lead on customer engagement by targeting their marketing although most brands are still far from having best practices