This document discusses best practices for customer experience across various touchpoints for luxury brands, including sign up, customer care, purchasing, delivery, and returns. It provides examples from brands like Louis Vuitton, Cartier, and Gucci. The document emphasizes creating a seamless, personalized experience and translating the luxury retail experience digitally through consistent branding and dedicated customer service.
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
SEND15 | Fidelizzare prima di partire: il customer journey di Costa CrociereContactlab
Intervento di Federico Sisinni, Loyalty Marketing Manager, e Mirco Vassallo, Head of Direct Marketing & CRM - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
COME TRASFORMARE LE COMUNICAZIONI DI SERVIZIO IN PREZIOSE OPPORTUNITÁ
Best practice e spunti cross-industry attraverso i quali individuare le modalità e le soluzioni per utilizzare questi messaggi al fine di consolidare il rapporto con il cliente e portarlo ad un nuovo livello.
Digital Luxe Meeting – Paris, le 8 avril 2015Contactlab
Marketing Direct Digital et Luxe, Intervention d’Arianna Galante, Directeur Général ContactLab France, à la keynote "Comment le digital a changé les stratégies de contact et communication du luxe".
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...Contactlab
Presentazione di Arianna Galante, Director of Agency Department ContactLab, e G. Grassi, Direttore Generale CIPI Italia, tenuta durante l'incontro organizzato da Anved Italia e Netcomm su "Fare business con i social media: come e perché: edizione 2013".
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
SEND15 | Fidelizzare prima di partire: il customer journey di Costa CrociereContactlab
Intervento di Federico Sisinni, Loyalty Marketing Manager, e Mirco Vassallo, Head of Direct Marketing & CRM - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit di ContactLab
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
COME TRASFORMARE LE COMUNICAZIONI DI SERVIZIO IN PREZIOSE OPPORTUNITÁ
Best practice e spunti cross-industry attraverso i quali individuare le modalità e le soluzioni per utilizzare questi messaggi al fine di consolidare il rapporto con il cliente e portarlo ad un nuovo livello.
Digital Luxe Meeting – Paris, le 8 avril 2015Contactlab
Marketing Direct Digital et Luxe, Intervention d’Arianna Galante, Directeur Général ContactLab France, à la keynote "Comment le digital a changé les stratégies de contact et communication du luxe".
"Fare business con i social media" 2013 - CIPI: genesi di una strategia socia...Contactlab
Presentazione di Arianna Galante, Director of Agency Department ContactLab, e G. Grassi, Direttore Generale CIPI Italia, tenuta durante l'incontro organizzato da Anved Italia e Netcomm su "Fare business con i social media: come e perché: edizione 2013".
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...Contactlab
"Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email marketing" web-conférence d'Arianna Galante, Directeur Général ContactLab France.
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Contactlab
Come analizzare i dati, interpretarli, e ottimizzare i percorsi di comunicazione per massimizzare l’impatto sulle vendite? Workshop di Arianna Galante, Director of Agency Dept., durante il Netcomm e-Commerce Forum 2014.
Lisa Molteni: Opportunità di dialogo e vendita: il potere delle email transaz...Meet Magento Italy
Troppo spesso sottovalutate, le email transazionali accompagnano i consumatori lungo il customer journey, contribuendo a costruire la relazione con un sito o un brand a partire dalla registrazione al servizio, passando per l’email di benvenuto, la conferma d’ordine, fino all’abbandono del carrello. Poiché sono a tutti gli effetti delle email di servizio, sono le benvenute nell’inbox dell’utente ed è perciò importante saperne valorizzare il contenuto, che ancora troppo spesso appare scarno, se paragonato a newsletter o messaggi promozionali e relazionali.
Dopo averle definite, aver esaminato il contesto e qualche dato di mercato, Lisa Molteni ci accompagnerà nell’analisi di molti esempi di email transazionali, dando risalto alle best practice e indagandone le strategie di utilizzo come strumento di dialogo e di vendita nell’ambito dell’eCommerce. Scopriremo come valorizzare la user experience grazie a questi messaggi one-to-one e come cogliere tutte queste opportunità di contatto, trasformando le email transazionali in messaggi non soltanto informativi, ma soprattutto efficaci dal punto di vista della costruzione della relazione con l’utente.
BTO 2014 - Comunicare con gli utenti via emailContactlab
Comunicare con gli utenti via email: best practice, strumenti e applicazioni reali tratte da newslettermonitor.com e dal caso Welcome Travel Group presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
OMExpo Madrid 2013 - Anatomía de un emailContactlab
¿Cuáles son los principales elementos en un email? Desde el remitente hasta el asunto pasando por la estructura y los contenidos, Arianna Galante (Director of Agency dept.) analiza una selección de casos reales para ilustrar las mejores prácticas y daros ideas nuevas para vuestras futuras campañas.
I 5 trend del digital direct marketing nel 2015Contactlab
La presentazione dell'hangout in diretta su Google Plus tenuto da Arianna Galante, Director of Agency Dept., e Lisa Molteni, Digital Strategist. Nel corso della presentazione sono state presentate le tendenze chiave nell'email marketing con idee pratiche per attuare una strategia sempre più avanzata ed efficace.
SEND WEBINAR | The "luxury feeling" case: best practice in online purchase ex...Contactlab
Digital Analyst Alexandra Bertasio comments the research by Contactlab and Exane BNP Paribas, investigating the physical and digital customer experience during the entire online purchasing process.
SEND | Email e mobile: tutto quello che devi sapere sul responsive design. Contactlab
Workshop Sala Hong Kong – 16.30
Con Fabio De Capitani, Head of Production ContactLab e Sabrina Di Giorgio, Team Leader Art ContactLab
SEND, il primo Open Summit ContactLab
Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email ...Contactlab
"Analyse et optimisation - Le bilan de milieu d'année de vos campagnes email marketing" web-conférence d'Arianna Galante, Directeur Général ContactLab France.
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Contactlab
Come analizzare i dati, interpretarli, e ottimizzare i percorsi di comunicazione per massimizzare l’impatto sulle vendite? Workshop di Arianna Galante, Director of Agency Dept., durante il Netcomm e-Commerce Forum 2014.
Lisa Molteni: Opportunità di dialogo e vendita: il potere delle email transaz...Meet Magento Italy
Troppo spesso sottovalutate, le email transazionali accompagnano i consumatori lungo il customer journey, contribuendo a costruire la relazione con un sito o un brand a partire dalla registrazione al servizio, passando per l’email di benvenuto, la conferma d’ordine, fino all’abbandono del carrello. Poiché sono a tutti gli effetti delle email di servizio, sono le benvenute nell’inbox dell’utente ed è perciò importante saperne valorizzare il contenuto, che ancora troppo spesso appare scarno, se paragonato a newsletter o messaggi promozionali e relazionali.
Dopo averle definite, aver esaminato il contesto e qualche dato di mercato, Lisa Molteni ci accompagnerà nell’analisi di molti esempi di email transazionali, dando risalto alle best practice e indagandone le strategie di utilizzo come strumento di dialogo e di vendita nell’ambito dell’eCommerce. Scopriremo come valorizzare la user experience grazie a questi messaggi one-to-one e come cogliere tutte queste opportunità di contatto, trasformando le email transazionali in messaggi non soltanto informativi, ma soprattutto efficaci dal punto di vista della costruzione della relazione con l’utente.
BTO 2014 - Comunicare con gli utenti via emailContactlab
Comunicare con gli utenti via email: best practice, strumenti e applicazioni reali tratte da newslettermonitor.com e dal caso Welcome Travel Group presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
OMExpo Madrid 2013 - Anatomía de un emailContactlab
¿Cuáles son los principales elementos en un email? Desde el remitente hasta el asunto pasando por la estructura y los contenidos, Arianna Galante (Director of Agency dept.) analiza una selección de casos reales para ilustrar las mejores prácticas y daros ideas nuevas para vuestras futuras campañas.
I 5 trend del digital direct marketing nel 2015Contactlab
La presentazione dell'hangout in diretta su Google Plus tenuto da Arianna Galante, Director of Agency Dept., e Lisa Molteni, Digital Strategist. Nel corso della presentazione sono state presentate le tendenze chiave nell'email marketing con idee pratiche per attuare una strategia sempre più avanzata ed efficace.
SEND WEBINAR | The "luxury feeling" case: best practice in online purchase ex...Contactlab
Digital Analyst Alexandra Bertasio comments the research by Contactlab and Exane BNP Paribas, investigating the physical and digital customer experience during the entire online purchasing process.
SEND | Email e mobile: tutto quello che devi sapere sul responsive design. Contactlab
Workshop Sala Hong Kong – 16.30
Con Fabio De Capitani, Head of Production ContactLab e Sabrina Di Giorgio, Team Leader Art ContactLab
SEND, il primo Open Summit ContactLab
Strategia di personalizzazione omnichannelContactlab
Come personalizzare l'esperienza del cliente?
Grazie all’integrazione tra Fresh Relevance e la Contactlab Marketing Cloud è oggi possibile interagire con i tuoi clienti in modo più personalizzato e proporre contenuti in base ai loro interessi e coerenti su tutti i canali di contatto.
Algoritmi e modelli predittivi per arricchire il profilo unico dei tuoi utenti.Contactlab
La nuova funzionalità della piattaforma di Contactlab consente di applicare all’intero set di dati anagrafici e comportamentali degli strumenti di machine learning, algoritmi e analitiche predittive, declinati sulle industry, per scoprire nuove caratteristiche dei propri utenti, creare cluster automatici sulla base dei pattern di comportamento, predire il potenziale di spesa o il rischio di abbandono.
Il 25 maggio entrerà in vigore il GDPR: la maggior parte delle attività di marketing, basandosi sull’uso di dati più o meno personali, saranno soggette a nuovi controlli e vincoli!
Sei sicuro di essere in grado di dimostrare il rispetto di tutta la normativa?
NEW EDITION! Il caso del “luxury feeling”: best practice sull’esperienza d’ac...Contactlab
La presentazione della nuova edizione della ricerca “The Online Purchase Experience Ranking” realizzata da Contactlab ed Exane BNP Paribas, che analizza l’esperienza di acquisto online nel fashion&luxury.
The ability to easily identify a legit email message is changing the industry for the better.
Since 2012, dmarcian has been helping organizations of every size across the globe to deploy DMARC.
CONTACTONE: COSTRUISCI RELAZIONI SOLIDE E DURATURE CON I TUOI CLIENTI E MIGLI...Contactlab
Contactone è il nuovo arrivato in casa Contactla. Una soluzione di clienteling in mobilità che permette di gestire il dialogo con il cliente prima, durante e dopo l’esperienza in store.
Soddisfazione del cliente, cambiamento, motivazione, feedback costante, semplicità, flessibilità… alcuni dei punti chiave dell’Agile Manifesto, validi non solo per lo sviluppo del software, ma per l’intera organizzazione Contactlab.
La ricchezza di Contactlab è rappresentata dalle Persone che la compongono: lo strumento Welfare permettere di offrire iniziative alternative volte a incrementare il benessere delle nostre Persone e delle loro famiglie.
Contactone: il modello di sviluppo che favorisce la relazione diretta con il ...Contactlab
Intervento in Tech Track di Andrea Parodi, Product Manager Contactone di Contactlab, Giada Delli, Tech Leader Contactone di Skillbill e Sergio Cagol, Project Manager di Dimension
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Digital customer experience benchmark: il caso del "Luxury Feeling"
1. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
2. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CONCEPT
Going through a whole
customer journey in order to
analyze and benchmark every
single step of interaction on the
website, through emails and
physical (packaging) and define
a ranking with best in class and
best practices for every touch
point.
Sign up
Customer care inquiry
Cart abandonment
Purchase
Delivery
Return
3. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
25LUXURY
BRANDS
3 ECOMMERCE
SPECIALISTS
Armani
Balenciaga
Bottega Veneta
Brunello Cucinelli
Burberry
Cartier
Dior
Dolce e Gabbana
Fendi
Ferragamo
Givenchy
Gucci
Hermès
Hugo Boss
Loro Piana
Louis Vuitton
Moncler
Prada
Ralph Lauren
Saint Laurent
Tiffany
Tod’s
Tory Burch
Valentino
Zegna
My Theresa
Luisa Via Roma
Net-à-Porter /
Mr. Porter
4. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
5. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
SIGN UP | REGISTRATION FORM
PREFERENCES
ARMANI
BRIDGE TO CUSTOMER
ENGAGEMENT:
• Content preferences
• product category
• brands
• designers selection
6. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
SIGN UP | REGISTRATION FORM
CONTACTABILITY:
LOUIS VUITTON
PREFERRED CONTACT
DEVICE/CHANNEL
7. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
SIGN UP | REGISTRATION FORM
PROFILING
INFORMATION:
BULGARI
BRIDGE TO OFFLINE:
FAVOURITE BOUTIQUE
8. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
9. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
WELCOME EMAILS
DOUBLE OPT-IN EMAIL:
TIFFANY
LUXURY TOUCH
10. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
WELCOME EMAILS
CARTIER
PERSONALIZATION
AND CARE
• Title / Name
• Account features recap
• Contacts
11. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
WELCOME EMAILS
what we can do for you who are your favourite
designers?
SERIES
MR PORTER
welcome to Mr Porter
style bulletins
WELCOME PACK
12. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
WELCOME EMAILS
Welcome, Check Out What's New
NOT ONLY REGISTRATION
CONFIRMATION…
COACH*
Thanks For Registering
…ANIMATED GIF TOO!
13. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
14. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ABANDONED CART EMAILS
still thinking about it
SERIES
NET-A-PORTER
• Abandoned cart series
• Remind the product
choice and give options
15. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
ABANDONED CART EMAILS
CONTENT COMPLETENESS:
ZEGNA
CARE: HELP, DON’T PUSH
16. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RESPONSIVE
FENDI
ABANDONED CART EMAILS
• Remind the product
choice
17. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
18. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CUSTOMER CARE INQUIRY
HUGO BOSS
EASY AND CLEAR
19. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CUSTOMER CARE INQUIRY
CARTIER
CONTACT FORM
Luxury feeling
Contattare un
ambasciatore
20. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CUSTOMER CARE INQUIRY
DIOR
REPLY WITH FLAIR
• Reply with a luxury touch
• Layout
• Call
MAKE IT EASY
FOR THE
CUSTOMER
• Full range of contact
options
• Quality chat
21. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
22. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASING PROCESS
ZEGNA
COLLECT IN STORE
23. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASING PROCESS
LUIS VUITTON
FASHION ADVISOR SERVICE
RECOMMENDATION ENGINE
PICK UP IN STORE
24. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASING PROCESS
BOTTEGA VENETA
VALUE YOUR
CUSTOMERS’
FEEDBACKS
SAVE THE ADDRESS
• • ACQUISITION
• • RECOMMENDATION
ENGINE
SAVE ADDRESS
25. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASING PROCESS
FENDI
VALUE YOUR CUSTOMERS’
FEEDBACKS
ACQUISITION RECOMMENDATION ENGINE
26. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASING PROCESS
RALPH LAUREN
RECENTLY VIEWED
27. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASING PROCESS
BRUNELLO
CUCINELLI
SHOP BY LOOK
28. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASING PROCESS
BALENCIAGA
SUSTAINABILITY
AND LUXURY TOUCH
29. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
30. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASE RELATED EMAILS
TIFFANY
Reply with a luxury touch
31. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASE RELATED EMAILS
BURBERRY
• Completeness with a nice look and feel
• Product image
• Order recap
• Shipping recap
• Return terms and conditions
32. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PURCHASE RELATED EMAILS
GUCCI
• Reassuring series
• Order confirmation
• Shipping confirmation
• Delivery confirmation
33. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
34. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
OVERALL LUXURY FEELING
EXTERNAL PACKAGING
CARTIER LUISA VIA
ROMA
35. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
OVERALL LUXURY FEELING
INTERNAL BOX
PRADA MR PORTER
36. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
OVERALL LUXURY FEELING
FIRST INTERNAL LOOK
CARTIER TOD’S
37. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
OVERALL LUXURY FEELING
PRODUCT BOX
HERMES LOUIS
VUITTON
38. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
39. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CARE AND SPECIAL TOUCH
EXTERNAL PACKAGING GIFT CARD
LOUIS
VUITTON
40. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CARE AND SPECIAL TOUCH
PACKAGING THANKS MESSAGE
NET-A-
PORTER
TORY BURCHRALPH
LAUREN
41. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CARE AND SPECIAL TOUCH
PACKAGING DOCUMENTS
LORO PIANACARTIER
42. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
43. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
POST PURCHASE
SURVEY
HUGO BOSS
GIVE VALUE TO YOUR
CUSTOMERS’
FEEDBACK
44. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
POST PURCHASE
SURVEY
GUCCI
GIVE VALUE TO YOUR
CUSTOMERS’
FEEDBACK
45. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
POST PURCHASE
PRODUCT PUSH
MR PORTER
PERSONALIZED PRODUCT
SUGGESTIONS
46. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
47. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RETURN PROCESS
PRADA
LUXURY FEELING
48. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RETURN PROCESS
DIOR
CHOOSE THE TIME OF COLLECT
49. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
HERMES
EASY AND CLEAR
RETURN PROCESS
• Two steps only
process
50. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
51. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RETURN PROCESS
ZEGNA
LUXURY LOOK AND
FEEL
52. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
RETURN PROCESS
BURBERRY
COMPLETE WITH
PRODUCT REMINDER
53. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
Return
delivery
received
RETURN PROCESS
HERMES
REASSURING SERIES
Return
confirmation
Refund
confirmation
54. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CREATE BRIDGES TOWARDS OFFLINE
BE PERSONAL AN PERTINENT
FOCUS ON DEDICATED SERVICES
LOOK AND FEEL CONSISTENCY
make your customers’ journey
seamless
make your customers feel part
of the brand wherever they are
caring is the drive to
conversion and loyalty
translate digitally the luxury
retail experience
55. This document is the intellectual property of ContactLab and was created for demonstration purposes only.
It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
FOLLOW US
THANK YOU
Laura Gioia
laura.gioia@contactlab.com
www.contactlab.com
www.newslettermonitor.com