An Introduction to Swipp

An introduction to Swipp

Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending 61/724,229

Aggr
Swip

What’s In This Deck
1. Introducing Swipp
Category - What is Social Intelligence
About The Platform
2. Consumer Applications
iPhone, Web, Mobile
The Swipp Index / Open Data

3. Commercial Applications
Swipp Widgets and Dashboards

4. The Platform
The API / Integrations
The Data Structure

5. Go To Market
The Global Launch

Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Conﬁdential. Patent Pending. 2

People Are Social

We gather, group,
listen, talk, exchange
ideas, share...


People Are Intelligent

We read, write, learn,
teach, create, invent,
explore, discover.

Existing Social Tools
The
Social
Social
Graph

Examples: Facebook, Twitter, Foursquare

Status: Experiencing exponential growth

Characterized By:

- Social Expression
- Unveriﬁed
- Unstructured
- Random
- Temporary
- Current / Now
- Real-Time
- Not generally considered as “knowledge”


Existing Knowledge Tools

Knowledge

Examples: Books, Research, Papers, Wikipedia

Status: Experiencing exponential growth

Characterized By:

- Accuracy
- Veriﬁed
- Accessible
- Structured
- Archived
- Legitimate
- Long Lived
- The Recognized “Truth”
- Lacks social component


The Merge
The
Social
Social Knowledge
Graph

Swipp

Swipp brings these two worlds together to create a
new type of real-time
“Living Intelligence”
around every term and topic
in the world.


Swipp is a
Social Intelligence Platform
on which we’ve built a new class of
“socially intelligent”
consumer and commercial
applications.


Swipp Products
Consumer Applications Commercial Applications

iPhone & Web App Swipp Lists Swipp Widgets Data Dashboards The APIs

2


Consumer


The Swipp consumer app is the
the ﬁrst of a new class of living,
social intelligence applications
built using the Swipp API.


It’s Social
The Swipp applications merge rich social features with sophisticated
data displays to create a new class of socially intelligent applications.

Enter any topic..
Add a comment about the topic.

Add a photo (or not).

Slide the slider to change
the facial expression.

Share to Facebook and or Twitter.

Swipp it.


It’s Social
Swipp is a topic based data structure. Your swipps enter a living, social thread,
letting you see what everyone in the world is saying and thinking about that same
topic.

Swipp creates a topic based social thread.

See results for the whole world, or ﬁlter
to include only your friends.

Explore trending topics or watch the
stream.

Track topics that interest you.


And, It’s Intelligent
Swipp archives, processes and displays, not only what you think about that topic,
but also what the whole world thinks, in real time and over time - and delivers it
instantly through rich data dashboards.

The Swipp Index

By Global Location

Over Time

By Gender


Intelligent Dashboards
Swipp Dashboards display a range of real-time aggregated information. The sum of
the components we call the Swipp Index (the “stock index” of social intelligence).

Swipp Index # of Swippers

Today Geolocated Swipps

Trending

Over Time Chart

Gender


Intelligent Information
Swipp pulls in traditional knowledge about that topic and displays it on subsequent
pages.

Additional “legacy”
knowledge around that
topic.

Swipp will start with
millions of topics and
photographs already
in the system.


Swipp Grows Forever
Over time, Swipp gets smarter, expanding forever to include a wide variety of media
types and information.

New Links

Photo Video Map Commercial

Swipp Everywhere


Swipp Everywhere
Swipp is an open, distributed platform. The Swipp platform was designed
from the onset to foster partner integrations and is open in three ways.

Open Data Open Distributed Open APIs

Data Dashboards Swipp Widgets bring Swipp APIs will
return social data social intelligence to allow for third party
to the users any website innovation
(at launch) (at launch) (Q3)


Swipp Everywhere
Swipp Widgets are simple plug-ins that bring social intelligence features
to any website.

Viewers can view
pretty cool player
the comment
stream, map view
or gender view.

Users can
also swipp
the item


Swipp Everywhere
Widgets deliver topic based information to your site while creating a
social stream of increasing interaction and engagement.

Widgets are discrete
Swipp application
Clicking on the Swipp instances, tethered to
logo opens the the Swipp Platform for
widget and displays data aggregation and
info and allows for a display.
Swipp to be made.


Swipp Everywhere
Widgets can be added to content, news, media sites to create a new layer of
content for site participants, increasing their engagement level and “time on
site.”

Clicking on the Swipp
logo opens the widget
and displays Swipp info
associated with a term
on the site, as deﬁned
by the integrator.


Swipp Everywhere
Widgets are tethered to the Swipp platform so they display current
global information around the widget topic, from all Swipp sources.

Viewer / users
can view the
comment stream,
map view, gender
view or Swipp the
term themselves.


Swipp Widget Onboarding
Anyone can get a widget. Creating a widget takes minutes and can be
created around any topic, term, product or other content.

Deﬁne the Widget preview
term / topic

Code
generation
(cut and paste
into your site)


Agg
Swi

Swipp Control Panel
Dashboards show how your Swipp Widgets are doing. Filtered views allow
you to see speciﬁc data by multiple variables.

Aggregate
Swipp Index

Where are swipps
coming from
Swipp stream

Swipps by
swipp value
Swipps over
time

Swipps by gender


Swipp Dashboards
In the future, dashboards will become more sophisticated and provide
increased social data to researchers, companies, journalists and brands.

Geo / Demographic Data Competitive / Trending Data

Product Line Data Adoption Data


The APIs


Mashups
Swipp can be integrated into existing applications and websites.

Concept Concept

+3.2

Fernanda Buchalla
from Marie McGrath

23578 Comments +3.2

global| following| my friends

2h
Andy Pruit
Very distinguished
+4

4h
Carol Cosgrove
This is the kind of art i want
+4 everywhere

6h
Janet Best
This is so thought provoking and
+5 I get it.

+3.2
7
US | est +3.2
+4

dataDashBD +4

230,245
4 9:00a 9:30a 10:08a
+2

+3.2 +4.4
1 3

Awesome art!

Concept +4

POST

Concept


Swipper Bowl
The Swipper Bowl app is the ﬁrst in a series of vertical apps that show how
the Swipp API can be used to create vertical social intelligence solutions.

Swipp the
Commercials

Swipp the
Teams / Players

Swipp
Related Topics


Swipper Bowl
Swipp the teams, players and commercials and instantly see what the rest of
the world is saying and thinking about the things you’ve swipped.

Dashboard toggles
from stream to
geography / other
data.


Swipp Everywhere
The future is socially informed. Social Intelligence will add a new level of
dynamics to all existing industries.

Retail
Swipp integrations in retail sites provide buyers with a
more in depth product understanding and the seller
with an increased understanding of their customers.
Retail will increasingly merge with social as customers
seek deeper community input prior to purchasing.

Entertainment
Swipp allows direct interaction between the media and the
audience and immediate feedback and measurement. Reality
TV producers will know what the audience thinks "in the

Publishing
Content and news sites will incorporate Swipp as a way
to get data driven input from their customers. Swipp
delivers key insights into who is interacting with what,
+3.3
from where and when.

Concepts only. Not actual integrations.


Swipp Everywhere
Advertising
Swipp can be embedded into engagement activities and advertising
to gauge customer response to specific offers. Data dashboards
provide detailed analytics, providing immediate customer feedback
and specific preference.

Real-Time Media
Real time media, such as the debates or sports benefit from
creating a second screen and a virtual viewing community, and the
data to measure their involvement.

Search
Nikon D90
In the future, what we think of as search becomes socially informed.
What people think and what your friends think, have always been
important decision criteria. Swipp can be incorporated into existing
search sites or can serve as a self standing, crowd informed search and
discovery tool.
Concepts only. Not actual integrations.


Swipp Everywhere
Enterprise
Swipp can be tailored to serve organizations and
enterprises, allowing them to gather employee insights
around specific questions and projects.

Financial Markets
Swipp embedded into financial sites unlocks the "wisdom of the crowd"
around a particular stock or financial product. The data dashboards
supply analytics, stratified by audience type, location and time, adding
insight to "what the market thinks" in real time and over time.


Global Data Aggregation
Swipp collects and aggregates term and topic metadata from all Swipp instances
to create a single global Swipp Index.
Web App

News / Content

The Economy

E-reader

Swipp Mobile
Debates / Vertical Solutions


Data Structure - The Secret Sauce
"What people think" is a new, real-time, data type that will inform our
decisions and add dynamics to existing markets and industries - all made
possible though the platform and data structure.

Global
Global Knowledge
Social Graph
Graph

Topic based data infrastructure (vs author based)
Common Terms and Term IDs (millions of terms)
Multi-language aware (one term ID per word in 5 languages)
Qualitative to quantitative social data conversion
Gender / ethnic agnostic avatar for global data normalization
Freebase integration for refreshed reference data


Agg
Swi

What we’re asking
We are asking users to help us create the largest open
repository of living social knowledge in the world.

We are asking people to Swipp the topics they care
about and ask their friends to Swipp.

Because together we believe we can
unlock the wisdom of the world and
give us a better picture of the planet
and each of our places in it.

Agg
Swi

In Summary
1. Swipp is New Type Of Social Intelligence Platform
a. On which we’ve built a new class of socially intelligent applications
b. A fundamental new approach to merging data types
c. Creates a new living, social data type

2. We Make Consumer and Commercial Apps
a. iPhone, Web, Mobile
b. Commercial Widgets and Dashboards

3. We Have an API, It’s Open / Distributed
a. Swipps live everywhere


Thank you

Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com


An Introduction to Swipp

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