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Swipp. What the World Thinks.
What the World Thinks.
Introducing Swipp
Swipp™ is a social intelligence platform that captures real, quantifiable data volunteered by
people around the world on millions of topics – and delivers it in a format that’s visually com-
pelling and easy to understand. Swipp captures this data via consumer and commercial appli-
cations built on the platform, offering value for everyone: from people who want to be more
informed to businesses who want to know what people think about their products and content.




                      SOCIAL                                                   INTELLIGENCE




       Social networks capture billions of                                        Traditional sources of knowledge
       thoughts every day, but the lack                                           lack a social component, and cannot
       of an appropriate data structure                                           provide the real-time information
       makes it impossible to easily view                                         needed to get a complete view on
       or use this information.                                                   any topic.
                                             Swipp combines social expression
                                             with knowledge-gathering, creating
                                             a new, 360-degree view on every
                                             topic imaginable.

                                             We call it social intelligence.




                                                                                                                        3
Social
Swipp offers a new mode of social expression, as demonstrated by our apps for iPhone, web, and mo-
bile. Each user informs the network by providing their unique perspective on the topics that matter to
them. Every swipp is immediately added to the system, producing a real-time view of what people think
about any particular topic at any moment in time.




The Stream
Each swipp enters the global stream around that topic, providing a view of what everyone
else is thinking and saying about it. The stream can be filtered by what the world thinks, or
by friends. The stream contains comments, photos, and thoughts about the nearly 10 million
terms in the Swipp system.




Filter by your friends, or see                                                 Swipp anything by tapping the
what the whole world is thinking.                                              orange icon on the top right.

                                                                               Instantly see how each person
                                                                               has valued that topic, on a scale
Each swipp contains a full range                                               from +5 to -5.
of content and context: the
author, their avatar, the time,
and their comments.



Upload a photo to make your
swipp more interesting.




4
Intelligence
Swipp converts social expressions into data that is collected, aggregated, and displayed to the platform
and application users. The aggregated data is called the Swipp Index, in that it acts like a stock index
for social expressions. In a single glance, users can see how an item is trending, the total number of
swipps, and more info about people who have swipped, including their gender and age.



                                                                                See how a topic is performing
                                                                                today. Swipp is calibrated to
                                                                                GMT.

                                                                                See if a topic is trending up or
                                                                                down.

Swipp provides the aggregated                                                   See the total number of global
value for all swipps around that                                                swipps for the topic. Swipps in
topic.                                                                          other languages for the same
                                                                                topic are counted towards the
See where in the world the                                                      overall number.
swipps are coming from. Tap on
any section of the screen for a
more detailed look.

See how a topic you’re interested
in has performed over time.

When available, Swipp displays
the age and gender of the people
who have swipped any particular
topic.




Swipp merges social data with other web-based information to create a comprehensive view on
nearly 10 million topics. The information comes from Freebase, an open knowledge graph collect-
ed from multiple sources, providing Swipp users with instant context.




                                                                               Swipp provides a photograph
                                                                               for that topic, when available
                                                                               from the Freebase archive.




Swipp provides content and
related topics when available
to allow for further exploration.
Swipp reference content will
grow over time, but starts with
approximately 10 million topic
and 4 million photos.




                                                                                                                   5
Swipp Everywhere
Swipp widgets make it easy to add rich social features to any website and brings the global so-
cial conversation to you: your brand, your products, and your company. Seems obvious when
you think about it. Why send the conversation somewhere else? Widgets are discrete Swipp ap-
plications that are tethered to the Swipp platform for global data aggregation and reporting.




Publishers and media companies can add Swipp into their sites      Retailers can add Swipp into their product pages to gain valuable
and apps to get instant feedback on their content. Because         insight into what people think. Potential buyers benefit from the
Swipp is easy and fun to use, readers are more likely to engage.   ability to see global data and share their own thoughts.




The Swipp Control Panel
Swipp provides a free control panel that makes it easy to create a widget or claim terms, and offers
a compelling visual view of what people are saying by geography, time, gender and age. The control
panel can be used to identify opportunities, track patterns, and spot trends. Swipp will add a paid
service that provides customizable data analytics, plus the ability to track additional topics.




6
Mashups and Integrations
The core Swipp feature set can be “mashed up” with new or existing applications, bringing rich
new capabilities and benefits to partner sites and properties. Integrations will bring increased
value to users while allowing site owners to gain insight into what their audiences are thinking.




                                                                          (concept only)


Swipper Bowl App
Swipp has built a custom app that allows people to share their thoughts and discover what oth-
ers think around topics such as the teams, players and commercials – all in real-time. The app
demonstrates the flexibility of the Swipp APIs, which make it possible for people to connect
around any topic imaginable.




SMS Gateway
Swipp makes it possible for people to both contribute and view swipp data from virtually any
text-enabled phone. This is especially valuable in countries where smartphones have not yet
gained mass adoption. This functionality is currently available on a limited basis, but will be
made available for broad use in 2013.




                        Contribute swipps to the data   Get back a text message of the
                        stream.                         Swipp Index for that topic.




                                                                                                    7
Platform
Swipp is a distributed platform on which Swipp applications and widgets are built. Swipp tech-
nology can live anywhere – inside applications, on websites, or within media – to add social
expression and knowledge-gathering capabilities that benefit both site owners and audiences.
Swipp will increase API availability over time to allow for custom integrations and mashups by
third-party developers.




The Swipp platform gathers crowd-volunteered data on a global scale. The system accepts
inputs from a broad range of devices, applications, and users, which feed into a database that
aggregates and reports the hard data. The result is an unprecedented view into perspectives
and trends in diverse cultures and languages around the planet.


                                                                                                                                                                                                                              invite   now   about   blog   log out




                                          San Francisco                                                                         San Francisco
                                                                                                                                                                                                                swipp index




                               swipp it
                                          filter by:          friends            everyone
                                                                                                                                average score          today score            trending   swippers



                                                                                                                          +5
                                                       Beth Johns
                               explore
                                                       I say again, I would not live anywhere else.
                                                                                                                          13m
                                                                                                                                                                                         23,532
                                                                                                                                global swipp data

                                                                                                                          +5
                               stream                  Chuck Routhier
                                                       the GG Bridge is perhaps the most striking bridge in any city.
                                                                                                                                                                                                                reference




                                                                                                                                      -2.1
                                                                                                                          13m                                                 -1.2
                               settings                                                                                                                                                             +3.9

                                      8

                                 me                                                                                                                                  -1.2


                                                                                                                                                +3.7                                                +4.6
                                                                                                                                                                     +5

                                                                                                                                 swipps over time

                                                                                                                                 +5



                                                                                                                                 0



                                                                                                                                 -5
                                                                                                                                         6.20.12        6.24.12           6.24.12        6.24.12      6.24.12

                                                                                                                                swipps by gender




                                                       North Wasawrongse
                                                                                                                          +3
                                                       never been there, want to go real soon.
                                                                                                                          13m
                                                                                                                                             23,000                                      12,000
                                                       Charlie Costantini
                                                       best city in the world.                                            +4
                                                                                                                          13m




                                                                                                                          +5
                                                       Beth Johns
                                                       would not live anywhere else.
                                                                                                                          13m




                                                                                                            Web app


                                                                                                                                                                                                                                                                       Mashups (concept only)

         Mobile                                                                                                                                                                                                                                                                 Swipper Bowl




             E-reader (concept only)




                                                                                                                                                                                                                                                                      News/Retail Content


                                                                                                                        Swipp Index




8
It’s all About the Data
The Swipp “secret sauce” is in the way we collect a globally normalized data set in five languages
and merge it with other data types to create a unique, 360-degree view of almost every topic in
the world.



                                                                                                               time authored
             author
                                                                                                               assigned value
               topic
                                                                                                               attached media
          comment




Social Data Each swipp gathers a specific set of information, regardless of where it originates: Author, Topic, Comment, Assigned Value, At-
tached Media, Time (Location, and Gender / Age as available). The blobs are discrete but can be melded with other data blobs to lend future
insight into what people like you think, and allowing for clustering.

Reference Data Swipp associates social data with data gathered from other sources. Swipp uses Freebase as the term library to serve as
the organizing anchor which allows for data alignment between Swipp and Freebase. Freebase is a large collaborative knowledge base of
structured data harvested from many sources. We will add data types from other sources as they become available, all mapped to the core,
standard terms.




Swipp Integrations
 “What people think” is a new data type that will invigorate existing markets and inform the future
  of virtually every industry. Swipp is the first platform to acknowledge the critical nature of this
data, with a plan to help industries migrate to this new socially informed, socially intelligent future.




Publishing                                          Retail                                           Real-Time Media
Swipp gathers user data and feedback                Swipp gathers customer demographics              Swipp creates an interactive second
around any kind of content.                         and preference data for any product or           screen for real-time viewing events.
                                                    company.




Entertainment                                       Advertising                                      Enterprise
Swipp enables entertainers to interact with         Swipp can be used to gauge audience              Swipp can be used as a valuable
their audiences in real-time.                       response to ads and offers.                      communications tool within the
                                                                                                     enterprise.




Financial Markets                                   Search                                           Note: Graphics shown are concepts
Swipp can help to unlock the wisdom of the          In the future, all forms of search will          only, not actual integrations.
crowd to better inform financial markets.           become socially informed.




                                                                                                                                               9
Swipp Tomorrow
The Swipp data library grows as the community grows. All swipps, comments, photos, links,
videos, maps, and other information are automatically archived as a part of Swipp’s living
database of everything.




             As the data grows, more pages will be added to the Swipp application, making it even richer and more valuable.




     Photography                  Videos                              Maps                            Commercial

             Any page can be added, and it will vary from topic to topic, with the potential of adding industry and commercial
             information if it applies.




Community Creation / Customer Engagement
Swipp can organize clusters or groups around specific interests – from politics to travel to hob-
bies – and filter them by stated preference information around those topics. While Swipp is not
an advertising company, it does anticipate a future where new types of intelligent customer
engagement will occur based on user opt-ins around topics, brands, products and preferences.
Swipp is creating proprietary systems and technologies in anticipation of this future.




10
ASKvertising™
ASKvertising anticipates a shift that is already happening as the balance of power moves from
the product side to the consumer side. As people become more adept at tuning out ads, compa-
nies are moving to permission based engagement mechanisms that better serve the customer.
ASKvertising is a proprietary technology that comprehends specific customer preferences and
creates engagement pathways between Swipp users, product owners, and brands based on a
myriad of variables, including what and when they swipped, and where they are located.




NEXTvertising™
NEXTvertising is a system that anticipates the “advertising arbitrage” opportunities that will hap-
pen in the future as we all know what the world thinks, or what specific groups of people are
thinking in real time, anywhere in the world. Knowing exactly when to contact customers, and
with exactly what message, will rapidly evolve customer engagement as we know it.



The Future of Search
In the future, all search will be socially informed. While logarithm-based web crawlers will always
be useful, knowing what your friends think about a topic or what people like you think about a
topic will be information we seek before making important decisions. The Swipp data architecture
is optimized for this purpose, allowing for minute filtering based on any number of variables.

Swipp Search will be able to run from within the Swipp applications and platform, or from other
sites. Swipp data can exported into existing search sites to enrich their existing offerings.




                                                                                     General Search - the Whole Planet

                                                                                     US Only

                                                                                     Friends in US only

                                                                                     Friends in US, my age

                                                                                     Friends in US, my age, my income

                                                                                     Friends in US, my age, my income, my town

                                                                                     Friends in US, my age, my income, my town
                                                                                     sharing 80% interest overlap on media




        Swipp Data Filtering. The Swipp data architecture lets you filter socially informed search on any number of
        criteria, including geography, age, gender and even swipp history on related topics.




                                                                                                                                 11
Swipp, Inc. / 2513 E. Charleston Rd. Ste 102 / Mountain View, CA 94043 / info@swipp.com / swipp.com




© 2013 Swipp, Inc. All Rights Reserved.

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Swipp Brochure

  • 1. Swipp. What the World Thinks.
  • 2. What the World Thinks.
  • 3. Introducing Swipp Swipp™ is a social intelligence platform that captures real, quantifiable data volunteered by people around the world on millions of topics – and delivers it in a format that’s visually com- pelling and easy to understand. Swipp captures this data via consumer and commercial appli- cations built on the platform, offering value for everyone: from people who want to be more informed to businesses who want to know what people think about their products and content. SOCIAL INTELLIGENCE Social networks capture billions of Traditional sources of knowledge thoughts every day, but the lack lack a social component, and cannot of an appropriate data structure provide the real-time information makes it impossible to easily view needed to get a complete view on or use this information. any topic. Swipp combines social expression with knowledge-gathering, creating a new, 360-degree view on every topic imaginable. We call it social intelligence. 3
  • 4. Social Swipp offers a new mode of social expression, as demonstrated by our apps for iPhone, web, and mo- bile. Each user informs the network by providing their unique perspective on the topics that matter to them. Every swipp is immediately added to the system, producing a real-time view of what people think about any particular topic at any moment in time. The Stream Each swipp enters the global stream around that topic, providing a view of what everyone else is thinking and saying about it. The stream can be filtered by what the world thinks, or by friends. The stream contains comments, photos, and thoughts about the nearly 10 million terms in the Swipp system. Filter by your friends, or see Swipp anything by tapping the what the whole world is thinking. orange icon on the top right. Instantly see how each person has valued that topic, on a scale Each swipp contains a full range from +5 to -5. of content and context: the author, their avatar, the time, and their comments. Upload a photo to make your swipp more interesting. 4
  • 5. Intelligence Swipp converts social expressions into data that is collected, aggregated, and displayed to the platform and application users. The aggregated data is called the Swipp Index, in that it acts like a stock index for social expressions. In a single glance, users can see how an item is trending, the total number of swipps, and more info about people who have swipped, including their gender and age. See how a topic is performing today. Swipp is calibrated to GMT. See if a topic is trending up or down. Swipp provides the aggregated See the total number of global value for all swipps around that swipps for the topic. Swipps in topic. other languages for the same topic are counted towards the See where in the world the overall number. swipps are coming from. Tap on any section of the screen for a more detailed look. See how a topic you’re interested in has performed over time. When available, Swipp displays the age and gender of the people who have swipped any particular topic. Swipp merges social data with other web-based information to create a comprehensive view on nearly 10 million topics. The information comes from Freebase, an open knowledge graph collect- ed from multiple sources, providing Swipp users with instant context. Swipp provides a photograph for that topic, when available from the Freebase archive. Swipp provides content and related topics when available to allow for further exploration. Swipp reference content will grow over time, but starts with approximately 10 million topic and 4 million photos. 5
  • 6. Swipp Everywhere Swipp widgets make it easy to add rich social features to any website and brings the global so- cial conversation to you: your brand, your products, and your company. Seems obvious when you think about it. Why send the conversation somewhere else? Widgets are discrete Swipp ap- plications that are tethered to the Swipp platform for global data aggregation and reporting. Publishers and media companies can add Swipp into their sites Retailers can add Swipp into their product pages to gain valuable and apps to get instant feedback on their content. Because insight into what people think. Potential buyers benefit from the Swipp is easy and fun to use, readers are more likely to engage. ability to see global data and share their own thoughts. The Swipp Control Panel Swipp provides a free control panel that makes it easy to create a widget or claim terms, and offers a compelling visual view of what people are saying by geography, time, gender and age. The control panel can be used to identify opportunities, track patterns, and spot trends. Swipp will add a paid service that provides customizable data analytics, plus the ability to track additional topics. 6
  • 7. Mashups and Integrations The core Swipp feature set can be “mashed up” with new or existing applications, bringing rich new capabilities and benefits to partner sites and properties. Integrations will bring increased value to users while allowing site owners to gain insight into what their audiences are thinking. (concept only) Swipper Bowl App Swipp has built a custom app that allows people to share their thoughts and discover what oth- ers think around topics such as the teams, players and commercials – all in real-time. The app demonstrates the flexibility of the Swipp APIs, which make it possible for people to connect around any topic imaginable. SMS Gateway Swipp makes it possible for people to both contribute and view swipp data from virtually any text-enabled phone. This is especially valuable in countries where smartphones have not yet gained mass adoption. This functionality is currently available on a limited basis, but will be made available for broad use in 2013. Contribute swipps to the data Get back a text message of the stream. Swipp Index for that topic. 7
  • 8. Platform Swipp is a distributed platform on which Swipp applications and widgets are built. Swipp tech- nology can live anywhere – inside applications, on websites, or within media – to add social expression and knowledge-gathering capabilities that benefit both site owners and audiences. Swipp will increase API availability over time to allow for custom integrations and mashups by third-party developers. The Swipp platform gathers crowd-volunteered data on a global scale. The system accepts inputs from a broad range of devices, applications, and users, which feed into a database that aggregates and reports the hard data. The result is an unprecedented view into perspectives and trends in diverse cultures and languages around the planet. invite now about blog log out San Francisco San Francisco swipp index swipp it filter by: friends everyone average score today score trending swippers +5 Beth Johns explore I say again, I would not live anywhere else. 13m 23,532 global swipp data +5 stream Chuck Routhier the GG Bridge is perhaps the most striking bridge in any city. reference -2.1 13m -1.2 settings +3.9 8 me -1.2 +3.7 +4.6 +5 swipps over time +5 0 -5 6.20.12 6.24.12 6.24.12 6.24.12 6.24.12 swipps by gender North Wasawrongse +3 never been there, want to go real soon. 13m 23,000 12,000 Charlie Costantini best city in the world. +4 13m +5 Beth Johns would not live anywhere else. 13m Web app Mashups (concept only) Mobile Swipper Bowl E-reader (concept only) News/Retail Content Swipp Index 8
  • 9. It’s all About the Data The Swipp “secret sauce” is in the way we collect a globally normalized data set in five languages and merge it with other data types to create a unique, 360-degree view of almost every topic in the world. time authored author assigned value topic attached media comment Social Data Each swipp gathers a specific set of information, regardless of where it originates: Author, Topic, Comment, Assigned Value, At- tached Media, Time (Location, and Gender / Age as available). The blobs are discrete but can be melded with other data blobs to lend future insight into what people like you think, and allowing for clustering. Reference Data Swipp associates social data with data gathered from other sources. Swipp uses Freebase as the term library to serve as the organizing anchor which allows for data alignment between Swipp and Freebase. Freebase is a large collaborative knowledge base of structured data harvested from many sources. We will add data types from other sources as they become available, all mapped to the core, standard terms. Swipp Integrations “What people think” is a new data type that will invigorate existing markets and inform the future of virtually every industry. Swipp is the first platform to acknowledge the critical nature of this data, with a plan to help industries migrate to this new socially informed, socially intelligent future. Publishing Retail Real-Time Media Swipp gathers user data and feedback Swipp gathers customer demographics Swipp creates an interactive second around any kind of content. and preference data for any product or screen for real-time viewing events. company. Entertainment Advertising Enterprise Swipp enables entertainers to interact with Swipp can be used to gauge audience Swipp can be used as a valuable their audiences in real-time. response to ads and offers. communications tool within the enterprise. Financial Markets Search Note: Graphics shown are concepts Swipp can help to unlock the wisdom of the In the future, all forms of search will only, not actual integrations. crowd to better inform financial markets. become socially informed. 9
  • 10. Swipp Tomorrow The Swipp data library grows as the community grows. All swipps, comments, photos, links, videos, maps, and other information are automatically archived as a part of Swipp’s living database of everything. As the data grows, more pages will be added to the Swipp application, making it even richer and more valuable. Photography Videos Maps Commercial Any page can be added, and it will vary from topic to topic, with the potential of adding industry and commercial information if it applies. Community Creation / Customer Engagement Swipp can organize clusters or groups around specific interests – from politics to travel to hob- bies – and filter them by stated preference information around those topics. While Swipp is not an advertising company, it does anticipate a future where new types of intelligent customer engagement will occur based on user opt-ins around topics, brands, products and preferences. Swipp is creating proprietary systems and technologies in anticipation of this future. 10
  • 11. ASKvertising™ ASKvertising anticipates a shift that is already happening as the balance of power moves from the product side to the consumer side. As people become more adept at tuning out ads, compa- nies are moving to permission based engagement mechanisms that better serve the customer. ASKvertising is a proprietary technology that comprehends specific customer preferences and creates engagement pathways between Swipp users, product owners, and brands based on a myriad of variables, including what and when they swipped, and where they are located. NEXTvertising™ NEXTvertising is a system that anticipates the “advertising arbitrage” opportunities that will hap- pen in the future as we all know what the world thinks, or what specific groups of people are thinking in real time, anywhere in the world. Knowing exactly when to contact customers, and with exactly what message, will rapidly evolve customer engagement as we know it. The Future of Search In the future, all search will be socially informed. While logarithm-based web crawlers will always be useful, knowing what your friends think about a topic or what people like you think about a topic will be information we seek before making important decisions. The Swipp data architecture is optimized for this purpose, allowing for minute filtering based on any number of variables. Swipp Search will be able to run from within the Swipp applications and platform, or from other sites. Swipp data can exported into existing search sites to enrich their existing offerings. General Search - the Whole Planet US Only Friends in US only Friends in US, my age Friends in US, my age, my income Friends in US, my age, my income, my town Friends in US, my age, my income, my town sharing 80% interest overlap on media Swipp Data Filtering. The Swipp data architecture lets you filter socially informed search on any number of criteria, including geography, age, gender and even swipp history on related topics. 11
  • 12. Swipp, Inc. / 2513 E. Charleston Rd. Ste 102 / Mountain View, CA 94043 / info@swipp.com / swipp.com © 2013 Swipp, Inc. All Rights Reserved.