A social media usage study of Sweet Nirvana, a fine dining European Restaurant in Hyderabad, India by iGenero.

1. SWEET NIRVANA A SOCIAL MEDIA CASE STUDY @igenero http://facebook.com/igenero

2. ABOUT SWEET NIRVANA Sweet Nirvana is an exclusive fine dining restaurant located in Hyderabad. Specializing in European cuisine & desserts, its delicious food & its idyllic open air ambience. Added Patisserie to the restaurant. Winner of Burrp! Best place for dessert consecutively for two years.

3. WHY SOCIAL MEDIA To engage the younger generation of Hyderabad active on various social media platforms. To gain online visibility & mileage. To optimize their newly published website for search engines. To engage & generate first hand reviews of the restaurant. To generate more business.

4. Mid-Upper class families. Corporate employees. Kitty party clubs, women's club etc. People who wouldn’t mind trying different cuisines. NRI’s and foreigners. TARGET AUDIENCE

5. WHATDID WE DO Online PR for the restaurant giving out press releases. Social Media accounts on various platforms to engage the customer. Presence established on online directories. Active participation in discussion forums.

6. PLANOF ACTION Identified and analyzed the target audience. Studied of the present status of the client. Content Strategy. Execution of the Social Media Strategy.

7. PLATFORMS

8. RESULTS

13. STATISTICS Status - Active

14. OFFLINE IMPACT Significant increase in footfalls at the restaurant. Most customers within the age group of 18- 25 had heard about the restaurant through Facebook. Significant increase in regulars – in the young age bracket. Customers have turned to the Facebook page as a medium to communicate with the restaurant. Online ordering through Facebook Page.

15. http://www.igenero.com @igenero http://facebook.com/igenero