presentation on online and dining restuarent.

1. BUSINESS PLAN PRESENTATION
Project submitted by : Group 2
• Himanshu Pal
• Jagbandhu Rej
• Himanish Ghosh
• Srishti Sharma
• Praveen Nirman
• Vibhor Vishwas
Restaurant-
Dining and online”

2. Daawat-E-Parivaar
Make People Happy, Have Some Fun
and Be Number 1!
Yours Truly Restaurant.
For AM & PM people

3. EXECUTIVE SUMMARY
 Wide variety of Indian cuisine.
 Located in the booming, and rapidly expanding city of Navi
Mumbai
 Inspired menu with a blend of varieties of Indian dishes.
 Seven days a week
 Relaxed, friendly and correct service
 Hiring of experienced staff
.

4. MISSION
 Great tasting food, but have efficient and friendly service
 Choice for all families and singles, young and old, male or
female.
 Employee welfare

5. OBJECTIVES
 Keeping food cost under 35% revenue.
 Stay in the restaurant business with
excellent food and service.
 Expand our marketing and advertising
in neighboring areas and cities.

6. Future Plan
 If the business is meeting its projections in an year then, we will start scouting for a
second location and develop plans for the next unit.
5 Year Plan
 3 locations in different parts of the country like Raipur, Ranchi, Bhubaneswar and
Indore .. etc.
 Although the restaurant industry is very competitive, the lifestyle changes created by
modern living continue to fuel its steady growth.

7. COMPANY DESCRIPTION
Vision:
Extraordinary dining experience
Aim to be the best in the multi cuisine online restaurant business.
Company location:
Vashi , Navi Mumbai

8. Basic product offering :
Indian Ethnic cultural food
Healthy food (low fat, low cholesterol)
Markets to be served:
Students
Couples / families
Working class singles
Business persons

9. Direct Competition
Bawarchi
Paradise
Local Competitors
Established brand hotels
Advantages
 Location (Your Home)
 Multi – Cuisine
 Expert Management Team

10.  Completely innovative way to serve.
 Our competitive edge is the menu that is
home cooked,
the chef, the environment, the
management, the service at
your own home.
 The best chefs are chosen according to
their specialty.

11.  Our strategy is simple, we intend to succeed by giving people a combination
of excellent and interesting food in an environment that appeals to a wide and
varied group of people.
 We will focus on maintaining quality and establishing a strong
identity in our community.
 We will keep our standards high and execute the concept so that word-of-mouth
will be our main marketing force.
 We will create an appealing and entertaining environment and food with
unbeatable quality at an exceptional price.

12.  Daawat-E-parivaar has two marketing objectives.
 The first is to create the awareness and provide the following
information to the authorities of Daawat :
To show the marketing position of the organization.
To show the market share of Restaurant
To give suggestion to the higher authorities for the future
improvement.
This department provides the information about their
competitors
to the higher authorities of Restaurant
 The second basic objective of Marketing Department is that it meets
the budget in the required time span. The marketing department of
Daawat-E-Parivaar Food is to promote its products and make the future
plan to live in the budget.

13. After evaluation of various segments we decided
to target the market of urban and sub-urban
areas as well as anyone can use this product
businessman, students, workers etc.

14.  Word’s Of Mouth
 Discount Coupons
 Free Home Delivery
 Concentrating on the customer's experience
 Offer various specials throughout the week that people can
enjoy.

15.  Daawat-E-Parivaar focuses on student sand official people and
family people who are restaurant seekers. People that have a
desire for good food and a fascinating atmosphere.
 The market customers for Daawat-E-Parivaar would develop
from:
 Local Neighborhood Marketing Program
 Customer Frequent Diner Loyalty Program
 Suggestive Selling Program to increase average check

16. MARKET SEGMENTATION

17.  Entry into the market should not be a
problem.
 Restaurant has high visibility on the web.
 The local residents and students always
support new restaurants because of their
curiosity.

18. • Online store.
• Order according to your convenience
• Home cooked food, delivered at your doorstep.
• A meal to be donated to the needy for every
order of 1000/- or above.
• 10 % credit (on total bill amount) to
customer’s account who visits our restaurant at
least 10 times per month.

19. STRENGHTS
First mover advantage
Economies of Scale
Varieties of food of the cuisine
Large number of bachelors/students/IT professionals
Catering to a wide range of people
No similar type of restaurant near the location

21. OPPORTUNITIES
 New restaurants in other parts of the city
 Offer greater variety
 High growth in these areas.
 Rising standard of living

22. THREATS
Other concept restaurants
People may be restrictive
High attrition rate.

23. Research
 Based on the certain online research following data was obtained:
 People look for customer service most, followed by décor.
 People mind spending more money, even if they are offered quality of
service
 3/4th of the people visit a restaurants (i.e. consume restaurant food) at least
once a week.

24. Research
 They prefer Indian cuisine the most, followed by
Chinese, Italian and others.
 They look forward to new dining experiences
given the opportunity.
 While choosing a restaurant, customers are price
conscious.

25. PROCESS FLOW CHART
Online
registration
place order and
payment
Place the order with
cook
Get confirmation
Deliver food to
customer
Give the bill to
customer
Get online feedback
and complaints
Respond to feedback
and complaints.

26. Goals
 DAAWAT-E-Parivaar is an innovative concept that targets a
new, growing
market.
 We assume that the market will respond, and grow quickly in
the next 5 years.
 Our goals are to create a reputation of quality, consistency and
security (safety of food) that will make us the leader of a new
style
of dining.

27. THANK YOU