1. Somm
In
The
City
Media
Kit
2013-‐2014
#SommStyle
Instagram:
@SommInTheCity
Twitter:
@SommInTheCity
Facebook:
Somm
In
The
City
2.
Sara
Lehman,
a
former
pastry
chef
of
6
years
who
turned
Sommelier,
and
Restaurant
Events
manager
is
now
your
pairing
guru
at
your
service!
Sara
has
been
in
the
food,
wine,
and
spirits
world
since
High
School
where
she
opened
up
pastry
departments
in
NJ.
While
studying
at
Johnson
&
Wales
University,
in
Providence,
RI
she
realized
food,
wine,
spirits,
and
events
were
her
passion.
She
had
the
opportunity
to
study
in
Germany
at
The
German
Wine
School
where
she
tasted,
analyzed,
and
paired
wines
from
all
around
the
world
with
food
and
desserts.
She
went
on
to
receive
her
European
Wine/Sommelier
Certification.
After
running
successful
events
programs
and
wine
restaurants
in
NJ,
she
followed
her
dream
and
moved
to
NYC
where
she
started
her
website,
Somm
In
The
City.
Sara
was
recently
featured
on
Tabitha’s
TV
Show
in
Aruba
where
they
had
her
speak
about
SITC,
which
was
broadcasted
all
over
the
Caribbean.
She
continues
to
go
to
Aruba
one
to
two
times
per
year
to
assist
with
wine
seminars,
review
restaurants,
and
attend
events
when
they
need
a
wine
and
spirits
personality.
Food
and
wine
is
in
my
blood…
ok
not
literally,
but
you
can
say
I
was
born
to
do
what
I
do!
Education
A.S.
Baking
&
Pastry
Arts
10’
B.A.
Hospitality
Marketing
&
Foodservice
Management
12’
Bartending
Certification
09’
European
Wine
Certificate
11’
WSET
Advanced
Wine
13’
Food
Media
Studies
with
Marge
Perry
13’
What
can
this
Somm
do
for
your
brand?
Brand
Partnerships:
It’s
all
about
networking,
and
that’s
something
Sara
specializes
in.
Taking
your
brands
and
connecting
them
with
the
right
media,
consumers,
and
companies
is
exactly
what
your
brand
needs
for
more
exposure,
and
Sara
has
enough
social
influence
to
do
that
for
you!
Giveaways:
Want
to
give
a
gift
to
consumers?
Want
to
have
more
exposure
with
a
product?
Social
Media:
Promoting
brands
through
social
media
is
Sara’s
specialty
and
one
in
which
will
help
your
brands
gain
exposure.
Public
Relations:
Sara
has
a
lot
of
experience
in
pitching,
public
relations,
and
brand
management.
Event
Planning:
Planning
an
event?
Need
someone
who
knows
everyone?
Sara
Lehman
has
extensive
experience
in
planning
small
to
large-‐scale
food,
wine,
and
spirits
events.
Product
Launches,
Tastings,
Dinners,
and
Cocktail
Parties
will
be
planned,
executed,
and
written
up
on
the
site.
Event
Coverage:
Need
an
event
covered
for
multiple
websites
and
on
multiple
social
media
channels?
By
providing
a
press
pass
your
brands,
events,
and
products
will
be
featured
on
the
website
and
promoted.
3. Brand
Ambassador
Opportunities
Want
to
get
your
companies
or
brands
name
out
to
a
wide
audience?
Sara
can
offer
you
the
real
deal
as
a
contracted
brand
ambassador
for
your
company
and
or
product.
If
you
want
to
work
on
a
contract
basis,
here
is
what
Sara
Lehman’s
Brand
Ambassador
program
consists
of:
1. Brand
Partnerships:
Knowing
many
people
in
the
food,
beverage,
and
hospitality
industry
is
crucial
to
securing
brand
placement
and
the
proper
coverage.
2. Ad
Space:
Ad
space
will
be
secured
on
the
website
to
ensure
all
3000+
readers
see
the
product.
3. Full-‐page
features:
Many
featured
posts
of
the
product
or
brand
will
appear
on
the
website.
4. Travel:
Need
someone
to
travel,
represent
the
brand
at
trade
shows,
bars,
restaurants,
and
stores?
Don’t
hire
an
agency
just
hire
the
right
brand
ambassador!
5. Mixology:
As
a
certified
bar
tender,
your
spirit
can
and
will
be
showcased
in
the
best
possible
way
to
restaurants,
readers,
and
at
events.
6. Sommelier
Services:
As
an
advanced
sommelier,
any
wine
serving,
training,
and
or
brand
promoting
can
be
done
by
Sara
as
well.
*Pricing/
fees
depend
on
the
brand,
work,
and
promotional
services
needed.
Advertising
Options
1. Sponsor
a
post
2. Giveaways
3. Brand
Partnerships
4. Ads
4. For
inquiries,
pricing,
or
ad
space,
contact:
Sara
Lehman:
Sommcity@gmail.com
Oval
Concierge
17A
Stuyvesant
Oval
New
York,
NY
10009