3. ABOUT
US
Flaveur Café began as a home-based business in Shah Alam, Selangor with the sole
intention of serving great coffee, amazing pastries, and cakes to our local community. Our
philosophy has always been to source the best ingredients, handcraft everything, and put
our heart and soul into everything we do. All these beliefs, artisanal skills, and working from
very early mornings to late nights have contributed to Flaveur Café becoming what it is
today.
4. OUR
CHALLENGE
• As a start-up small business, we are one of
the businesses affected by the pandemic
Covid-19, and we must comply with
government rules and regulations in order to
launch our product either offline or online.
• · We've discovered that Flaveur Café requires
more brand recognition in order to increase sales
revenue.
• · To gain public recognition, Flaveur Café needs
to be more active in brand awareness on social
media and on its website.
• · Flaveur Café needs to increase customer
loyalty and positive feedback.
• · We assess the need for more joint venture and
investor business development for Flaveur Café.
• · For the launch event, Flaveur Café requires a
specific and detailed budget as well as a target
audience.
• · Flaveur Café must maintain its high-quality
services and products in order to maintain its
brand image.
• · Flaveur Café requires a strong public relations
team in order to build a strong network
5. OBJECTIVE
The main objective of Flaveur Café branch launched are to promote and get more
recognition and increase our sales and revenue. Also, to interact and attract
business partners, investors and other collaborations.
6. AUDIENCE
Resident, worker and student near
Flaveur Cafe in Shah Alam
GEOGRAPHIC
18-50 years old
All gender
DEMOGRAPHIC
120 audience
NUMBER OF AUDIENCE
01
02
03
04 Youth to influence family as loyal customer
Attract customer who enjoy coffee and pastries in relaxing atmosphere
PSYCHOGRAPHIC
VIP- Tan Sri Dato’ Steven Lim
Media representative- Media Prima Bhd, The Star, Nona, etc.
Influencer - Khairul Aming, Abang Brian, Cenddy Ann
Celebrity - Nur Fazura, Neelofa etc.
VIPs member of Flaveur Cafe and other customer
GUESTS
05
10. EVENT
ITINERAR
Y
TIME ACTIVITIES
2.00pm - 3.00pm
Registration & goodies bags giveaway
3.00pm - 3.15pm
Emcee to welcome everyone & start
with event introduction
3.15pm - 3.30pm
Speech by Laura Cindy, Founder of
Fleveur Cafe
3.30pm - 3.45pm
Speech by Tan Sri Dato' Steven Lim,
CEO of Secret Recipe
3.45pm - 4.00pm
Ribbon cutting ceremony and
photography session
4.00pm - 4.30pm Tea party buffet
4.30pm - 4.50pm Lucky draw session
4.50pm - 5.00pm End of event
13. PUBLICITY
OF
TOOLS GRAND OPENING EVENT
Activities including ribbon-cutting ceremony
by Tan Sri Steven Lim (CEO Secret Recipe).
PRESS RELEASE
To let people know about our launching
Flaveur Cafe.
MEDIA INTERVIEW
Interviewed by Wanita Hari Ini
15. EVENT
LAYOUT
The Event Layout of Flaveur Café branch setup the organization for Floor Plan
of the Physical space of the whole event space. Here the visualize how all the
space of our event. The floor plan must balance with our vision or objective
café.
16. EVENT
LAYOUT
Tent 1 : Stage & Photo Booth
Tent 2 : VIP’s with Flaveur’s Family ,
Influencers & Celebrities
Tent 3 : Flaveur’s VIPs Members
Tent 3 : Another invited guest
18. CONCLUSION
In conclusion, the grand opening event gives a big impact
on a brand. It will help to maintain and improve its
reputation in the industry.
Nowadays, the choices of digital media is very important
to market the brand. Choosing a digital and traditional
platform to advertise the event is a very good move to
comply with both digital and physical market. The
feedback form that we have prepared by the end of the
event will help us to analyze and improve our services.
