3. EXECUTIVE SUMMARY
Wide variety of Indian cuisine.
Inspired menu with a blend of varieties of Indian dishes.
Seven days a week
Relaxed, friendly and correct service
Hiring of experienced staff
.
4. MISSION
Great tasting food, but have efficient and friendly service
Choice for all families and singles, young and old, male or
female.
Employee welfare
5. OBJECTIVES
Keeping food cost under 35% revenue.
Stay in the restaurant business with excellent food and
service.
Expand our marketing and advertising in neighboring
areas and cities.
6. Future Plan
If the business is meeting its projections in an year then, we will
start scouting for a second location and develop plans for the next
unit.
5 Year Plan
3 locations in different parts of the country like Raipur, Ranchi,
Bhubaneswar and Indore .. etc.
Although the restaurant industry is very competitive, the lifestyle
changes created by modern living continue to fuel its steady growth.
7. Vision:
Extraordinary dining experience
Aim to be the best in the multi cuisine online restaurant
business.
Areas covered: Lucknow , Delhi , Mumbai , Hyderabad ,
Chennai , Madhya Pradesh , Arunachal Kradesh , kerela and
many more….
Head office: Lucknow (u.p)
8. COMPANY DESCRIPTION CONTD.
Basic product offering :
Indian Ethnic cultural food
Healthy food (low fat, low cholesterol)
Markets to be served:
Students
Couples / families
Working class singles
Business persons
9. Strategy And Implementation Summary
Our strategy is simple, we intend to succeed by giving people
a combination of excellent and interesting food in an
environment that appeals to a wide and varied group of people.
We will focus on maintaining quality and establishing a strong
identity in our community.
We will keep our standards high and execute the concept so
that word-of-mouth will be our main marketing force.
We will create an appealing and entertaining environment and
food with unbeatable quality at an exceptional price.
10. Target Market
After evaluation of various segments we decided to target the
market of urban and sub-urban areas as well as anyone can use
this product. We basically considered
Businessmens and business Womens
College and school students
Hostlers
Families
Happy couples and friends.
11. Sales Strategy
Word’s Of Mouth
Discount Coupons
Free Home Delivery
Concentrating on the customer's experience
Offer various specials throughout the week that people can enjoy.
13. UNIQUE SELLING PROPOSITION
• Online store.
• Order according to your convenience
• Home cooked food, delivered at your doorstep.
• Low price
• Monthy subscription facilities.
15. WHAT WE ARE CHOSING
2.5 Lakhs Capital invested
LOANS FROM FRIENDS AND RELATIVES-
1.5 LAKHS(UNSECURED)
LOAN FROM FINANCIAL INSTITUTIONS
2.5 lakhs LAKHS(SECURED AGAINST THE BUSINESS
ITSELF)
INTEREST:
8% annual rate from friends and relatives
12% annual rate from bank
16. PROCESS FLOW CHART
Place the order with
cook
Give the bill to
customer
Get online feedback
and complaints
Respond to feedback
and complaints.
Online
registration
place order and
payment
Get confirmation
Deliver food to
customer
18. LONG-TERM DEVELOPMENT
Goals
jaayka is an innovative concept that targets a new, growing
market.
We assume that the market will respond, and grow quickly in
the next 5 years.
Our goals are to create a reputation of quality, consistency and
security (safety of food) that will make us the leader of a new
style
of dining.
19. Strategies
Our marketing efforts will be concentrated on take-out
and delivery, the areas of most promising growth.
The market changes, new services may be added to
maintain sales
Milestones
After the venture starts, we will keep a close eye on sales
and profit. If we are on target at the end of year 1, we will
look to expand to a second unit.
