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Delta airline
Delta Air Lines is a major US airline headquartered in Atlanta, Georgia. It has experienced both adversity and success throughout its history. Delta operates flights to 350 destinations across six continents. It was founded in 1928 and has undergone several mergers and acquisitions over the years. More recently, it merged with Northwest Airlines in 2008. Delta is committed to minimizing its environmental impact and reducing greenhouse gas emissions. It also supports various social causes through its "Force for Global Good" program.
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Delta airline
- 1. Delta Flying high byManaging Effectively
- 2. Delta Air Lines •is a major United States airline headquartered in Atlanta, Georgia, in the United States. • has experienced a great deal of adversity and success throughout its corporate history.
- 3. Delta’s Destinations 350 destinationsacross six continents.
- 4. History 1928 Delta air lineswas founded in Monroe, Louisiana 1947 Successful merger with Northwest 1953 Another key merger with Chicago and Southern Airlines 1991 Acquisition of Pan American world Airways 1982 Financial losses “The spirit of Delta” 1978 Offer first transatlantic flights from Atlanta to London-Gatwick 2008 Delta and Northwest merged and has new partner, Virgin Australia 2009 Expanded transAtlantic joint venture with Air FranceKLM. 2010 Invest more than $2 billion through 2013 to improve the customer experience.
- 5. DELTA’S ENVIRONMENT POLICY •To minimize impact on the environment • To conduct operations in environmentally sustainable manner.
- 6. DELTA’S CARBON EMISSIONSPOLICY • To reduce the greenhouse gas emissions • To update our climate change strategy and programs as new information emerges
- 7. DELTA’S FORCE FORGLOBAL GOOD ADVANCING GLOBAL DIVERSITY •Latin American Association •Washington, DC Martin Luther King, Jr. National Memorial Project Foundation, Inc.
- 8. DELTA’S FORCE FORGLOBAL GOOD IMPROVING GLOBAL WELLNESS •American Red Cross •CARE UNICEF •Children's Miracle Network •Habitat for Humanity
- 9. DELTA’S FORCE FORGLOBAL GOOD IMPROVING THE ENVIRONMENT •THE NATURE CONSERVANCY PROMOTING ARTS & CULTURE •The National Black Arts Festival, •The Corporation of the Year Award from the Georgia Association of Museums and Galleries.
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- 11. Further Research Criteria Delta Qatar Lufhansa Asiana 1926, newly 1928in Monroe, 1993 in Doha, founded 1953 1988, Seoul, Louisiana, Established Qatar after 2-nd World South Korea USA* War More than more than 9,073 Employees 119,084 80,000 20,000 Destinations 124 215 103 318 (2012) More than Passengers More than 160 15 million Over 90 million 14,7 million (2012) million US$ 6.4 Revenue for $35.1 billion $0.8 billion $39 billion billion 2011
- 12. Discussion Questions 1 How importantis a solid ethical foundation for a company like Delta? Delta airline gain acceptance in the area of eco-friendly airline. As we can see from the many awards that Delta won by customers vote, we can see how important the solid ethical foundation is for Delta.
- 13. Discussion Questions 2 Create yourown definition of ethics. How could your definition assist on the practical application of ethics in a business like Delta? The ethics is our lifestyle that helps us to stay as a human. And the Delta has to make next criteria their ethic principles: • Meeting needs of passengers and employees • Taking care of environment • Spending on charity purposes
- 14. Discussion Questions 3 In anindustry that is so competitive, do you feel ethical behavior becomes more or less important for firms to be successful? Why? In an industry that is so competitive, ethical behavior becomes more important for firms to be successful. Because, how bigger the company is, so more attention it has. So, it has to do his best by sharing its wealth.