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A Review of Timberland’s
Sustainability Communication
Atlanta McIlwraith
Sustainable Brands Member Meeting
March 10, 2015
SUSTAINABILITY AT TIMBERLAND
PRODUCT
Innovating Responsibly
CLIMATE
Protecting the Outdoors
FACTORIES
Improving workers lives
SERVICE
Engaging communities
SUSTAINABILITY
COMMUNICATIONS CHANNELS
• In store
• On Product
• Online
• In person
IN STORE:
• CSR brochures
• Recycled/re-purposed fixtures
• Catalogs / Retail emails
ON PRODUCT:
• Nutrition Label
• Green Index
• Earthkeepers
• Green Rubber
NUTRITION LABEL:
We rate our products on a scale from 0-10
using a system to compare the environmental
impact of our products. The lower the score,
the smaller the environmental footprint
associated with making it from raw materials
to finished product.
GREEN RUBBER
Made with 42% recycled rubber.
ONLINE:
• CSR Report
• Quarterly Reporting
• New Website
• Social Media
CLIMATE PRODUCT FACTORIES SERVICE
NEW WEBSITE
IN PERSON:
• Business partner service
engagement
• Retail staff lanyards
THANK YOU

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