This document discusses innovation at INVISTA Apparel & Advanced Textiles. It outlines their innovation principles of developing applications to impact the marketplace through novel materials and close cooperation. Their mission is to develop textile innovations that enhance consumer well-being. The innovation process involves identifying opportunities through consumer research and testing concepts through the value chain. They gather consumer insights through trend analysis, retail insights, and quantitative research to inform new product development. Future technology trends and sources of innovation are also explored to develop concepts like smart textiles. Their innovations integrate consumer needs with technical possibilities to bring credible benefits to consumers through the value chain.

1. The Innovation Journey at INVISTA
Apparel & Advanced Textiles
Bob Kirkwood
EVP Marketing & Technology
March 2016

2. 2
Innovation Principles
Our Beliefs
•Applications development is a key tool allowing technological
innovations to impact the marketplace.
•Novel concepts in terms of new materials, fabrics and garments
continue to rejuvenate the entire textile value chain.
•Close cooperation with selected retailers/brands, garment
manufacturers, and fabric producers plays an important part in the
development and deployment of these innovations.
Our Mission
•Develop new textile innovations (fibers, fabrics, treatments,
chemicals, processing, services) which enhance consumer well-
being through care, comfort, performance, fit, touch/feel and
look/style of fabrics & garments.

3. 3
Innovation Process
INVISTA Apparel identifies new growth opportunities by working with
mills, designers, brands, and retailers to bring advanced science
(polymer, fiber, & textile) to consumers around the world.
SCIENCE + IDEAS = CONCEPTS
We start with
consumer research
to identify trends
and opportunities.
We test & validate
those concepts
through the value
chain.
We use this information
to develop innovation
concepts & new
products
We launch the new
product concept
through the value
chain with our value
chain partners.

4. 4
Consumer & Customer Insights
“It's really hard to design products by
focus groups. A lot of times, people
don't know what they want until you
show it to them.” – Steve Jobs
“If I had asked people what they
wanted, they would have said ‘faster
horses!” – Henry Ford
Market-Back Insights

5. Customer Feedback
5
Consumer & Customer Insights
Trend Analysis Retail Insight Quant. Research
Influencer interviews and trend research to understand current and future trends
within the hosiery category, as well as parallel categories (e.g. compression
sportswear), and to explore how macro trends could influence the hosiery
consumer.

6. Customer Feedback
6
Consumer & Customer Insights
Trend Analysis Retail Insight Quant. Research
Uncover new consumer and category insight from a shopper perspective by
deconstructing consumer journeys within the hosiery retail environments across
key markets, and to review the retail environments in global markets.

7. Customer Feedback
7
Consumer & Customer Insights
Trend Analysis Retail Insight Quant. Research
Identify opportunities and solicit input on current issues related to product
performance, service and merchandizing by talking with customers, throughout the
value chain. Meet routinely with key development partners to share our innovation
ideas, along with their list of needs, to align on an innovation pipeline.

8. Customer Feedback
8
Consumer & Customer Insights
Trend Analysis Retail Insight Quant. Research
Deliver key insights into hosiery purchase behavior by mapping women 25-60s’
hosiery shopping, behaviors, consumption patterns, engagement levels and
mindset. Isolate key drivers to wearing hosiery/tights, and determine the place of
hosiery in the context of other clothing/fashion categories

9. 9
Sources of Innovation

10. 10
Future Technology Trends
Markets
New
Existing
Sustaining Disruptive
Technology
Platforms
Funded DevelopmentScouting R&DMonitoring Activity

11. 11
Future Technology Trends
•Bio-Based Monomers & Polymers
• Bio-based routes to existing chemicals and polymers
• New/other monomers that will enable alternative chemicals/polymers to compete with incumbents
•Technologies to Enable “Smart” or Custom Textiles & Apparel
• Integration of computer hardware & software with Apparel Fit & Sizing
• Creation of a new generation of advanced materials delivering “Smart” fabrics for comfort, performance, medical,
security/protection and/or entertainment.
•Alternative polymer platforms for engineered plastics, packaging, and/or
fibers
• Deliver a step-change in performance for a specific attribute, desired by value chain
–e.g. light weighting/lower density, lower variable cost, easier to recycle, etc.
• Upgrading lower cost/performance materials to “deliver 80% of the benefit at 80% of the cost” (e.g. polyester,
polyethylene)
• Moving down the cost-experience curve with “more expensive” specialty materials to lower the total VIU/conversion
cost (e.g. composites)
•Recycle/Recovery Technology
• Cradle-to-Cradle Design: materials designed from a lifecycle analysis, extending the current life and re-used a 2nd,
3rd, 4th time in high value applications, not downcycled
• Breakthrough's in chemical and/or mechanical recycling that alters the value proposition vs. virgin materials

12. 12
INVISTA Apparel Innovation
CONSUMER RESEARCH
UNMET Needs
TECHNICAL INNOVATION
LYCRA® ENERGIZE
powered by
FUSION ® Technology
LYCRA®
AcquaNRG
Technology

13. 13
INVISTA Apparel Innovation
Integrating Market-Back Consumer and Customer Insights
with Technology Forward Inventions
Understanding Market Needs & Technical Possibilities
• Consumer surveys focused on identifying consumer insights,
• Scientists with proven talent,
• Partnering with selected mills, garment makers, brands and retailers.
Bringing Credible Benefits
• Benefits substantiation through development of exclusive testing methods,
• Working with Development Partners to develop, refine and optimize the products
• No compromise on the accuracy of benefits communicated externally.
Alignment through the Value Chain
• Innovations supported technically in all regions,
• Customized Promotional Materials Merchandizing for Mills, Brands/Retailers
and the Consumer

14. 14
INVISTA Apparel Innovation
Thank You!