Elevator is seeking sponsors and partners to support its accelerator programmes at the Centre for Entrepreneurship in Dundee. The accelerator programmes support early stage businesses over 12 weeks. Elevator is inviting proposals for sponsorship at gold, silver, and bronze levels as well as exclusive partnerships in areas like banking, legal services, and technology. Partnerships provide financial support as well as expert workshops and mentoring. In return, sponsors and partners gain access to accelerator participants and alumni, marketing exposure, and staff development opportunities. Proposals should include details about the company, reasons for interest, and financial offer.

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ELEVATOR ACCELERATOR PROGRAMME
Centre for Entrepreneurship, Dundee
Sponsorship & Partnership Opportunities - Invitation to Tender
Elevator 2019
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CONTENTS
3. Introduction
4. Overview of the Centre
5. Elevator’s Accelerators
7. Case Studies – CONFIDENTIAL
8. Sponsorship and Partnership Options
10. Benefits of Sponsorship and Partnership
11. Proposal Submission Requirements

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At the centre of some of the world’s most buoyant and
prosperous cities lies a strong entrepreneurial ecosystem. In
some places this happens organically, in others it is created.
Elevator is a not-for-profit, social enterprise, who believes
that every City should have a central focus for enterprise;
a destination within easy reach that acts as a beacon for
entrepreneurship.
In 2017, Elevator entered into a unique partnership with
the University of Dundee (UoD) to establish the City’s first
Centre for Entrepreneurship. The vision was to lay the
foundations for the region’s future economic success.
Enterprise, new business start-ups and existing company
scale-ups play a critical role in the continued reinvention
of the region. Since opening the Centre, Elevator has run
seven accelerators, with a total of 80 businesses taking part.
Several of these businesses have gone on to raise investment,
secure valuable contracts and increase personnel.
In addition, the Centre has hosted a number of events
including the University’s successful Venture Programme
and its annual Celebrity Entrepreneur Interviews with Peter
Jones of Dragons’ Den, Mark Madden of Peregrine 390 and
Football Legend, now entrepreneur Andriy Shevchenko.
For 2020, Elevator is seeking sponsors and partners
to financially support and develop the Centre for
Entrepreneurship. This is a wonderful opportunity to
enhance your own organisation, its brand and its people.
INTRODUCTION
In 2019 it was announced that Mark Beaumont
BEM would become the Centre’s inaugural
Entrepreneurial Ambassador. Mark is best known
as an athlete and BBC broadcaster, who holds
the 18,000-mile circumnavigation cycling record
in a time of 78 days 14 hours and 40 minutes.

4. Elevator and the UoD’s unique partnership saw the
University become the first academic institution in
Scotland to have a bespoke business accelerator,
designed, created and hosted on campus.
Building on Dundee’s global reputation for design innovation
and research - UNESCO City of Design, V&A Museum
of Design Dundee - the facility is one of the world’s first
entrepreneurial centres to utilise elements of a design-led
approachforthewaythatstart-upandscale-upbusinessesare
guided. The Centre works with key partners such as Business
Gateway, Entrepreneurial Scotland, Scottish Edge and
ScottishEnterprisetoensureitsprocessesarecomplementary
to the other support services delivered across Scotland.
OVERVIEW OF THE CENTRE
Occupying 1600sqft within the University Campus, the
ground floor unit has been transformed into a stunning
21st century entrepreneurial environment to provide:
• Seating for up to 20 entrepreneurs, for three different
cohorts per year
• Space for Elevator’s accelerator staff and UoD Centre
for Entrepreneurship staff
• A central hub for all UoD entrepreneurial activity
• Seating for local Business Gateway advisors
• An open-door policy for anyone in the region to receive
sound business advice
• Co-working space for professional partners
• A fully stocked entrepreneurial library
• Meeting and presentation spaces and facilities
• Video conferencing systems
• Free Wi-Fi, tea & coffee
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5. Elevator runs three, 12-week accelerators per year – spring,
summer and autumn. The summer programme is focussed
on students, graduates and staff from the Tay Cities
educational institutions, with spring and autumn open to all.
The 12-week programme assists businesses and
entrepreneurs to research, develop, test, launch
and refine their product or service-led business,
covering different entrepreneurial themes including:
• Business models
• Identifying new markets and opportunities
• Vision, mission, and values
• Customer relationships and company culture
• Team dynamics
• Cash-flow and finance
• Intellectual property
• Sales, marketing and pitching
• Scale and exit strategy
Elevator’s Accelerators
Elevator is supported in doing this by experienced
entrepreneurs and business experts - referred to as agitators
- who present to participants - known as founders - in weekly
sessions.Oncompletionoftheprogramme,foundersarebetter
placed to take their business to the next level, whether that is
ongoing research and development, fundraising or to market.
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Space & Games Sector Meet-Up

6. Beyond 12 weeks
At Elevator, we don’t see the completion of our accelerator
as the end point. It is just the beginning!
Working in partnership with Business Gateway and several
other associations, we continue to support founders after
the initial 12-weeks, whether it is to grow their business,
develop new ideas and manage third party relationships.
This includes access to expert Human Resource specialists,
fantastic free networking events, signposting towards
available funding and investors, and much more.
When founders are ready to scale, Elevator is there to help.
In partnership with Business Gateway, we work through the
options, look at how the business is currently performing,
and support the business with free expert advice to
confidently take its next exciting step, while making it as
smooth possible. Our accelerator agitators and partners
provide an invaluable layer of support for our founders.
Not only do they contribute to the overall Entrepreneurial
Ecosystem, they provide direct guidance and advice - and
in some cases, investment.
Lastly, when you take part on any of our accelerators you
form part of our growing Alumni. This group of likeminded
supporters is there to help or collaborate with.
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Cohort 5, Dundee

7. CyberShell Solutions - Accelerator cohort 2
CyberShell is a digital platform that delivers security
awareness training and tools. Housed in one place, the
platform provides real-time and user-friendly support on live
cyber-attacks, which in turn means project managers and
developers can ensure security in their practices with ease
and at cost-efficient prices.
CyberShell was founded by Abertay University PhD graduate,
Tayyaba Nafees. To date, Tayyaba has was awarded the 2018
Scottish Women in Technology accolade, was a finalist in the
2018 Converge Challenge and was a member of the 2018-
19 Royal Society of Edinburgh.
In4Derm - Accelerator cohort 4
In4Derm, created by Dr. Andrew Woodland from the
University of Dundee School of Life Sciences, is a topical
soft drug to treat unmet medical dermatology needs, which
the body’s natural process can detect and destroy. The
drugs are applied as creams, and once they have treated
the disease, the body is able to safely remove them. The
duo has secured a number of accolades including the 2018
BioDundee Pitch Perfect, 2018 Venture Winners, 2019
Coverage Challenge and was accepted into the 2017-
2020 Scottish Enterprise High Growth Spinout Programme.
CASE STUDIES - Confidential
Growth Mindset Yeti - Accelerator cohort 5
Founder Carol Arnott’s has created Growth Mindset based
resources for primary children. With ambitions to deliver this
at a national and international level by providing teaching
packages created to appeal directly to under eights; over
100 practitioners unanimously reported these materials as
impactful and engaging. As a key Accelerator Alumni, Carol
now delivers growth mindset training as part of the Dundee
Accelerator.
TenBio - Accelerator cohort 6
University of Dundee School of Life Sciences graduates,
Michael Conneely and Dr. Robyn Hickerson, have
developed a patented, human skin culture system that
mimics living skin to reduce animal testing. This real
human skin system allows pharmaceutical and cosmetic
companies to fill the unmet need for systems that mimic
intact, living skin, providing an alternative for many
experiments currently only performed on animals. In 2019,
the company secured the Converge Challenge winners title.
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8. Elevator is determined to ensure that the Centre for
Entrepreneurship remains a fully accessible, ‘free at the
point of use’ facility for the City of Dundee and Tay Cities
Region. Elevator wants to ensure its accelerators continue
to remain fully funded by removing financial barriers and
allowing anyone, from any background, to take part.
The Centre for Entrepreneurship and accelerators incurs
costs from capital outlay to operational expenses, every
year. Whilst some of these costs are subsidised by Dundee
City Council and European Regional Development Funding,
Elevator aims to cover the shortfall with a mix of sponsorship
and exclusive partnership support. This is your opportunity to
enhance the accelerator within the Centre, secure its future
and the creation of the regions next wave of entrepreneurs.
Sponsorship &
Partnership Options
Elevator is inviting proposals for the following categories:
• Gold Sponsor (x1) -
• Silver Sponsor (x2) -
• Bronze Sponsor (x3)
Sponsors will be acknowledged appropriately according
to tier on all press releases, marketing and promotional
materials, office graphics and mentioned at all
presentations and speeches delivered throughout the year.
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Sponsorship
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9. Our exclusive partners are the lifeblood of the Centre. Each
play a vital role in its running, as well as the delivery of our
accelerators. Partners do not only provide financial support,
but also content support through the delivery of workshops
and/or sessions to our cohorts.
Elevator is inviting proposals for the following disciplines:
• Banking Partner (x1) -
• Legal Partner (x1) -
• Accountancy Partner (x1) -
• Investment Partner (x1) -
• Insurance Partner (x1) -
• HR & Recruitment Partner (x1) -
• Patent/IP Attorney Partner (x1) -
• Technology Partner (Multiple, discipline specific) -
• Media Partner (x1) -
By way of in-kind support, you could provide:
• Three one-hour workshops per year from key staff on a
range of specialist subjects and topics
• Two 20 minutes per company, per cohort 1-2-1 initial
meetings
• One or two informal morning or afternoon clinics, per
cohort
• Bespoke dedicated support for Accelerator Alumni
carried out at your choosing - Pro Bono to a point
• Access to your company network for mentoring etc.,
where appropriate
• Provision of ‘perks’ for founders and alumni, where
relevant
This is only a guide, an increase or variation to the above
can be proposed.
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Partnership
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10. In return for financial and in-kind support, your organisation
will benefit in a range of ways, both tangible and intangible:
1. Early, direct and exclusive access
With up to 45 prestart and early stage businesses going
through the accelerator each year, your company will benefit
from direct and exclusive access to these businesses and their
founders. This is a unique business development and lead
generation opportunity for your company, all in one place!
2. The entrepreneurial ‘Halo Effect’
Elevator has a well-recognised, entrepreneurial brand. We
are seen as one of Scotland’s leading, go to organisations
for business support. Working with us, will see your
organisation benefit from increased marketing, promotional
and press exposure. All of this will be in connection to the
positive support of entrepreneurship. This will increase
the positive, entrepreneurial position of your company.
Benefits of Sponsorship
& Partnership
3. Staff development
As you support our activities, your staff will be given exclusive
exposure to a broad array of sectors and businesses, giving
them a real understanding of cutting-edge commercial
developments. They will also be exposed to some of
the tools and techniques - from marketing to business
models - which we teach our founders. Your staff can take
this deeper understanding and lessons learned into your
business to increase efficiency, productivity and turnover.
4. Service your existing clients
We understand that Elevator will be just one part of your
business. You will have other clients and companies in
demand of your services. Imagine we could help you
to help them? Specifically, we might have a founder
developing a product or service that one of your clients
is in need of. With access to the latest developments,
you can take your clients to the cutting edge with us.
In addition to the above, your company will also benefit
from exclusive discipline partner status across Dundee,
tiered co-branding at Dundee’s Centre for Entrepreneurship
and on Elevator’s main website, full marketing and press
coverage support where appropriate, use of the Centre
for hotdesking and events where possible, networking
with other Elevator clients and sponsors including access
to 900+ Business Gateway clients (non-exclusive basis).
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11. If you are interested in sponsoring or partnering with
Elevator, we would be delighted to receive your proposal.
There is no formal structure, you can make it as unique as
you wish. However, we would like you to cover the following:
• Company overview
• Reason for interest in sponsorship or partnership
• Financial offer
Timescales and Award Process
Proposalswillbeona12monthnoticeunlessotherwisestated.
Theywillautomaticallyrenewonafirstrightofrefusalbasiswith
regular review points and a fuller assessment prior to renewal.
Please note that Elevator conducts a bi-
annual open tendering process for partners.
Proposal Submission
Requirements
This is a significant opportunity to be right at the heart of
Dundee’s entrepreneurial renaissance. Your organisation
will become synonymous with entrepreneurship, wealth
and job creation, building a client base of strong, future
focused businesses and leaders whilst developing your staff,
enhancing your brand and benefitting your client’s long term.
We look forward to receiving your proposal and to
working with you to continue the valuable work we do.
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CONTACT
, Head of Accelerators
Email:
Telephone:
@elevatoruk
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