Full service PR consultancy servicing over 290+ retainer clients; Part of PROI worldwide – a global network of independent firms with a presence in over 50 countries.

1. “Adfactors nurtures relationships… it's
this culture that we find invaluable.”
Tanaz Buhariwalla | Adfactor
Country Director – India, IDA Ireland
Dr. M. Varade
Prepared By Priyadarshani Jain | MAPR-
SEM III
Mumbai University | Department of
Communication and Journalism

2. Quick Facts
• Founded in 1997, part of India’s largest
independent communications group;
• Started with Advertising agency
• 500+ employees;
• Full service PR consultancy servicing over
290+ retainer clients;
• Part of PROI worldwide – a global network
of independent firms with a presence in
over 50 countries.
• Offices in 17 cities, overall
presence in 41 markets by
2016.
• Global presence in Dubai, Sri
Lanka, Singapore and Columbia

3. We
Core Management

4. They Serve…

5. Adfactors PR’s mission is to transform itself into a multinational firm during the course of the next few years, and
in the process achieve a 10-fold growth in revenues. The PR firm has set its sights on being a change catalyst in
society by counseling clients on how to continuously align with societal expectations from business and help
navigate increasingly complex business environments.

6. They rise with speciality….
Domain
Expertise
Media
relations
National
presence
Research
orientation
High-end
Complex
Mandates
Resource
Capability
Aware
about
Indian
Norms
Market
Leaders &
Ethics
360
approach
service
Crisis
Comm-
unication

7. Hierarchy
Trainee
Executive
Senior
Executive
Assistant
Account
Manager
Account
Manager
Senior
Account
Manage
r
Account
Directo
r
Group
Head
Vice
President
Senior
Vice
President
Director
s
Chairman

8. The firm’s rather exceptional internal culture is based on freedom and openness as key values. Business decisions at
Adfactors PR are guided by a set of unwavering values and principles. One of the implications of our value system is
that the Consultancy does not work with businesses engaged in alcohol, tobacco, meat processing and gambling

9. Award Winning Case Study:
GREX Alternative Market (Strategy only)

10. GoaTourism'sDigital
MarketingCampaignBagsGold
at
DirectMarketingAssociation
CreatEffect2016
• The Gold Award comes for an aggressive digital and social media campaign run by
official PR Agency of Goa Tourism; Adfactors PR entitled 'Tourism by Tourists.' This
campaign was a strong contender in the category of Travel and Hospitality at the DMA
CreatEffect Awards where it walked away with glittering honours.
• DMA ECHO CreatEffect Awards is among the most prestigious direct and digital
marketing award competitions.
• The digital campaign saw the harnessing of the creativity of people touring Goa and then
re-purposing their content – pictures, videos and blogs – in promoting Goa as a 'must-
visit' destination. Towards this, the PR firm partnered more than 500 amateur
photographers (through crowd-sourced Instagram activity: #PickMyGoaPic), more than
100 bloggers, and 30 YouTube content creators.
• The firm also liaised with influential social media users, international travel writers, the
local people of Goa and journalists contributing to online travel magazines.
• The fans/followers of Goa Tourism across social media platforms increased manifold,
thanks to the campaign. While fans in Facebook quadrupled (1,24,471 to 5,10,641),
followers tripled in Twitter (6,214 to 18,911) and doubled in Instagram (6,511 to
13,047).
• Thanks to the overwhelming support by the tourists, the Klout score – numbers that
denote popularity on Social Media – jumped up from 63 to 74 (Goa Tourism has the
highest Klout score among all tourism boards in India), while the Facebook Review rank
rose from 4.2 to 4.6 (Currently, Goa Tourism is tied first among tourism boards in India).
travHQ has rated Goa Tourism as the fastest growing travel brand on Social Media.

11. How they approach media?
“Good insights. High engagement. Focused delivery. That's Adfactors PR."
Geetanjali Lahiri
GM & Head – Comm, Times Network

12. Media Relation
If video does not open, click -
https://www.youtube.com/watch?v=sicRGkt_Jg8
Adfactors, well-known for media relation and consider as
major strength of the firm.
Capability derived from
• Understanding of all categories of media
• Large number of consultants with senior editorial
backgrounds
• Relationship orientation
• Customisation of content
Interesting talk with Mr. Verma, concluded with an advice of
spending one hour with newspaper everyday, following the beat of
your interest and understand the viewpoint of journalist.

13. SocialIntelligence
forBusinessSuccess
• Arvind Gupta, National Technology Head of the Bharatiya Janata Party, shared his experience of
successful utilisation of digital technology to communicate with the electorate during the 2014
general elections. He explained how technology was used to understand voter behaviour at the
polling booth level. Subsequently, every conceivable mass as well as micro communication
techniques – including social media, phone calls, emails, webcast of election rallies, and projection
of holograms – were used to reach out to them. One of the big benefits of this digital campaign
was the creation of 22 lakh volunteers, he noted.
• London-based Mr Stoeckle, the Group Director Analytics of W2O Group, which has operations in
the US and Europe. According to him, there are five fundamentals of media efficiency. These
include: Listening (insights driven publishing platforms); Influencers (top 50 people and the top
four influencers for each influencer; Language (the top five words that optimize search); Content
(the stories that matter via a content curation engine); and Distribution (the channels that matter
for resource allocation).
• Shanghai-based Sam Flemming, the CEO of Kantar Media CIC, described how the absence of
regular entertainment in TV channels and the ban of platforms such as Facebook led to China's
Netizens developing their own Social Media. The youth in China have embraced the indigenous
social media in such a big way. The "unique, fragmented and dynamic" social scene is dominated
by channels such as Weibo, BBS and VChat, he added.

14. General Media Reach
40%
30%
20%
10%
USAGE % OF MULTI-MEDIA
Print
Television
Online
Social Media

15. "Learnt not just to see but to foresee."
Shefali Mehta
Account Director | Adfactor
Thank You For
Your
Kind Attention