The document discusses the significance of incorporating social media into real estate marketing strategies to enhance brand awareness and build customer relationships. It highlights the importance of engaging authentically and using social media to connect with potential clients, emphasizing that effective social media use can lead to increased sales and customer loyalty. Statistics indicate that most homebuyers utilize the internet in their search, making social media a crucial tool for real estate professionals to reach and attract new clients.

1. Social Media &
Real Estate
Putting Money back in your Pocket!

2. Today we’ll
cover...
The Importance of adding
Social Media
to your
Marketing Toolbox

3. The goal of social media marketing can’t be
just to gain likes, fans, and retweets.
These things are not ends,
but means to an end.

4. The Secret of Social Media…
● Stop thinking like a marketer and start thinking like a
customer. The secret to social media is in the “social”
● Be the sort of person at a cocktail party who listens
attentively, tells great stories, shows interest in others and
is authentic and honest
● The secret is to be likeable, to be human
It’s about cultivating a relationship.

5. How do people find you?
Google rewards ranking based on fresh content.
Did you know that when someone searches your name your
social networks tend to come up before your website does?
Social networks are NOT instant lead generators. What they provide is
an opportunity to get your business out to a significantly higher amount of
people than you would traditional advertising, CREATE and foster
relationships that can be developed so that when they are ready for
action (Buying or Selling a house), you are top of mind.
Your Word of Mouth recommendation on steroids.

6. Stats You Can’t Ignore
● 90% of homebuyers use the Internet to search for information and homes
● 73% of homeowners say they’re more likely to list with a realtor offering to do video, yet only 12%
currently have YouTube accounts
● Direct Mail response is down 90%!
96% of Generation Y use social media. These Millennials outnumber Baby Boomers by 20 million
globally.
DYK: First-time homebuyers are the largest segment of buyers in Canada, average age: 31. That is
Generation Y - the Millennials.
*In the US 84-89% of Real Estate Professionals are now actively using social media...

7. Benefits
Increase Brand Awareness
● 78% of small businesses attract new customer through social media
● Social media is the 2nd most likely way Millennials will learn about a new product, 3% points
behind traditional advertising
● 93% of Social Media users believe a company should have a presence & engage on social
media. Poor social media marketing can ruin the reputation of a brand
Legitimize a Brand
● 63% of consumers who search for local businesses online are more likely to use businesses with
information on social media sites
● Just like authors who are being picked up for their number of followers, so are Real Estate
agents

8. Benefits
● Improve SEO
Amplification of Content - People are looking for content that interests them and they want to
share it online
People spend 50% of their time online with content and an additional 30% on channels sharing
that content
● Increase Sales
1 of every 2 homes sold is from an online referral by a search engine or
social media networking website. *Royal LePage Agent, Toronto 2013
● Homebuyers who use the internet take just over 2 weeks to find the real estate of their choice,
VS traditional buyers who take close to 2 months to make a decision {penheel.com 2013}
● Online buyers are clear about what kind of property they are looking for, making it easier and
quicker to complete a deal

9. Benefits
● Improve Customer Service & Experience
● People use social media to ask
customer service question
● 71% of customers complaints on
Twitter go unanswered
● Create consumer loyalty to increase
referrals
● Reach new clients & new leads
● Grow your network & sphere of influence
Social Media allows you to pinpoint new and
potential customers and nurture them through
one-on-one relationships

10. Know Your Target Market
The Key to Success is knowing your audience.
Social networks know a lot about consumer
interests and demographics.
Smart marketers can accurately target the right
people with the right message.
The Battle of the Sexes depends on where you
are talking and what you are talking about.

11. The Return on Social Selling
OLD SCHOOL
Advertising
• Print Ads
• Direct Mail
• Trade Shows
• TV
• Events
• Newsletter
2-4 % Return on sales conversion with a
Passive relationship
NEW WORLD
Social Engagement
• Content creation/Social networks
• Blogs
• Google Ads
• Facebook Ads
• Sponsored Posts
• Sponsored Twitter Status
• Influencer Programs
• Contests
25-35 % Return on sales conversion + 30-40%
social sharing

12. Case Study - Paid vs Earned

13. Splash Media Engagement
● We offer Social Media Consultations
● Individual Social Media Training
● and Full-Service Social Media Managers
www.splashmediaengagement.com
Jennifer Powell & Shannon Mischuk

14. Info gathered from the following sites:
http://homestaging.about.com/od/hsr/a/Did-You-
Know.htm?utm_source=pinterest&utm_medium=social&utm_campaign=shareurlbuttons
http://realestateagentu.com/9-fantastic-real-estate-social-media-marketing-statistics/
http://penheel.com/2013/5-social-media-marketing-tips-for-real-estate-agents/
http://www.inc.com/peter-roesler/5-benefits-of-social-media-business-owners-need-to-understand.html
http://www.realtor.com/advice/7-tips-to-grow-your-real-estate-company-using-social-media/
http://sproutsocial.com/insights/real-estate-marketing-ideas-social-media/
http://www.brandingpersonality.com/why-real-estate-agents-need-social-media/
http://blog.wishpond.com/post/58926524787/social-media-for-real-estate-agents-21-tips
http://www.webmarketingpros.com/blog/11-stats-to-make-you-re-appreciate-social-media-marketing/