Larry Kim, CEO of MobileMonkey, discusses strategies for identifying "Unicorn" content that performs exceptionally well. He explains that machine learning algorithms reward content with high engagement rates, so marketers should focus on the top 3% of content that generates the most traffic and conversions. Kim also outlines tactics for amplifying top-performing content through related articles, videos, and social media promotions to maximize its impact. The goal is to find "loops in algorithms" and leverage high-engagement content for improved search engine rankings, lower advertising costs, and greater returns overall.
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
Beyond Keywords: How To Create Content That Matches Your Buyer’s JourneyMatthew Kay
SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
The Day After Tomorrow: When Ad Blockers Stop All Analytics PlatformsSamuel Scott
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
Maged Mostafa Digitalzone Presentation October 20 2017 Maged Mostafa
How can businesses make content their competitive advantage? The answer is in this presentation by Maged Mostafa. He delivered it the first time at the #Digitalzone event in Istanbul, on October 20, 2017.
SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...TrackMaven
See Travis Wright's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
You can target audiences on social media advertising with a dozen different ad formats and thousands of possible ad targeting parameters. Using highly targeted ad campaigns, you can get in front of your ideal customer with custom content that wins your sales team deals.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Attendee Takeaways:
-- Tap Into Recent Purchasing Behavior Among Facebook Users
-- Get Creative With Life Events Targeting
-- Nurture Leads & Build Loyalty With Facebook Custom Audiences
-- Expand To A Lookalike Audience
-- Get Super Granular With Layered Targeting Options
-- Top social content creation, curation and amplification tools.
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
Beyond Keywords: How To Create Content That Matches Your Buyer’s JourneyMatthew Kay
SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.
The Day After Tomorrow: When Ad Blockers Stop All Analytics PlatformsSamuel Scott
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
Maged Mostafa Digitalzone Presentation October 20 2017 Maged Mostafa
How can businesses make content their competitive advantage? The answer is in this presentation by Maged Mostafa. He delivered it the first time at the #Digitalzone event in Istanbul, on October 20, 2017.
SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...TrackMaven
See Travis Wright's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
You can target audiences on social media advertising with a dozen different ad formats and thousands of possible ad targeting parameters. Using highly targeted ad campaigns, you can get in front of your ideal customer with custom content that wins your sales team deals.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Attendee Takeaways:
-- Tap Into Recent Purchasing Behavior Among Facebook Users
-- Get Creative With Life Events Targeting
-- Nurture Leads & Build Loyalty With Facebook Custom Audiences
-- Expand To A Lookalike Audience
-- Get Super Granular With Layered Targeting Options
-- Top social content creation, curation and amplification tools.
SearchLove Boston 2019 - Purna Virji - Even Better Together: New Ways for SEO...Distilled
We’ve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? These are all highly do-able – we’re not reinventing the wheel, we’re just taking what exists and applying it in more meaningful ways. We’ll even bust some PPC myths along the way!
Oliver Ewbank - Become a Local Hero: PPC Tips to Boss Your NeighbourhoodOliver Ewbank
Did you know that 82% of smartphone users use a search engine when looking for a local business?
This “how to” session will cover everything you need to know about local PPC.
Learn how to stay ahead of the competition and capitalise on search queries with local intent.
Key takeaways will include:
• New local search ad formats
• The best campaign structures for local search
• Innovative geo targeting tactics
• Tracking store visit and sales
• Effective local bidding strategies
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
Want to find out what digital marketing trends occurred in 2015 — and which you need to pay close attention to in 2016? In our free ebook, we provide dozens of the most revealing online marketing statistics from the past year, featuring data on everything from SEO and social media to email marketing and analytics. So use these content marketing stats to formulate your real estate marketing plan for the next year, and be sure to tweet out your favorite stats to your Twitter followers!
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
SERPs: From keyword to click. BrightonSEO (18th September 2015)Similarweb
This deck analyses user behaviour in terms of search and was originally presented at BightonSEO on Friday, 18th September 2015, written and presented by Gerald Murphy.
Topics included and discussed:
Average number of keywords typed
Search query types and user behaviour (e.g. time spend on SERP)
Search engine click bias
Why heatmaps suck and why scanpaths rock my world
Attractive, clickable keywords for metadata
Why aggregated, universal, blended, SERPs exist
Presentation of results and scanning behaviour
Snippet length and information processing
Search behaviours (e.g. pearl growth)
Male vs female search behaviours
Age
Reading time
Mobile, the environment and search
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
2017 has arrived - the time has never been better to give your marketing campaigns a face-lift.
Join WordStream founder, Larry Kim, as he reveals 7 Must-try Marketing Strategies for 2017.
This live webinar will cover:
- How to get better placement with lower cost per click on Google AdWords
- How and why to build engagement ads
- How to target your competition's target audiences
SearchLove Boston 2019 - Purna Virji - Even Better Together: New Ways for SEO...Distilled
We’ve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? These are all highly do-able – we’re not reinventing the wheel, we’re just taking what exists and applying it in more meaningful ways. We’ll even bust some PPC myths along the way!
Oliver Ewbank - Become a Local Hero: PPC Tips to Boss Your NeighbourhoodOliver Ewbank
Did you know that 82% of smartphone users use a search engine when looking for a local business?
This “how to” session will cover everything you need to know about local PPC.
Learn how to stay ahead of the competition and capitalise on search queries with local intent.
Key takeaways will include:
• New local search ad formats
• The best campaign structures for local search
• Innovative geo targeting tactics
• Tracking store visit and sales
• Effective local bidding strategies
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]Placester
Want to find out what digital marketing trends occurred in 2015 — and which you need to pay close attention to in 2016? In our free ebook, we provide dozens of the most revealing online marketing statistics from the past year, featuring data on everything from SEO and social media to email marketing and analytics. So use these content marketing stats to formulate your real estate marketing plan for the next year, and be sure to tweet out your favorite stats to your Twitter followers!
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Welcome to the Funnel: We've Got Leads and NamesKapost
Drawing on inspiration from Kiss, bacon and The Clash of the Titans, Jason Miller of LinkedIn describes how to create and distribute content at the top of the funnel. Jason presented this deck at the #ContentSF event on November 7, 2013.
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
SERPs: From keyword to click. BrightonSEO (18th September 2015)Similarweb
This deck analyses user behaviour in terms of search and was originally presented at BightonSEO on Friday, 18th September 2015, written and presented by Gerald Murphy.
Topics included and discussed:
Average number of keywords typed
Search query types and user behaviour (e.g. time spend on SERP)
Search engine click bias
Why heatmaps suck and why scanpaths rock my world
Attractive, clickable keywords for metadata
Why aggregated, universal, blended, SERPs exist
Presentation of results and scanning behaviour
Snippet length and information processing
Search behaviours (e.g. pearl growth)
Male vs female search behaviours
Age
Reading time
Mobile, the environment and search
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
"These days content marketing feels like a suicide mission,” Says Larry Kim.
That’s in part because marketing demand generation has changed and has become so incredibly competitive. So how can brands and marketers get more leads and sales without spending an arm and a leg?
Two words: Social ads.
Facebook and Twitter Ads are governed by complex ad algorithms which govern how often your ads are shown and how much you pay per click.
The good news is: any algorithm has loopholes and can be cracked. Join Larry for a presentation of unusual-yet-proven social media advertising strategies designed to generate millions of page views at a tiny fraction of a penny per click, then how to convert those visitors into valuable leads and sales for your business.
In this webinar, Larry Kim will cover:
The algorithms of social ads: Relevancy Score and Quality Adjusted Bid - How much you should bid, which ads you should run, which ad objectives you should choose
Advanced ad targeting strategies, including how to use social ads to make content go 'viral' on social media outlets like Reddit, LinkedIn Pulse, Medium, Hacket News and more
Social re-marketing: strategies for turning clicks into leads and sales on the cheap
2017 has arrived - the time has never been better to give your marketing campaigns a face-lift.
Join WordStream founder, Larry Kim, as he reveals 7 Must-try Marketing Strategies for 2017.
This live webinar will cover:
- How to get better placement with lower cost per click on Google AdWords
- How and why to build engagement ads
- How to target your competition's target audiences
In this webinar, WordStream founder & CTO, Larry Kim shares the biggest upcoming trends in PPC. With paid search constantly evolving it is difficult to keep up, so let us help you dominate PPC marketing! We want you to be prepared for these trends to impact your business, and help you gain a leg up on your competition.
Here's what you'll learn:
>What tools are here to stay
>How social media will change the face of PPC
>Where and how content marketing comes into play
>And tons more!
For more information on WordStream, visit www.wordstream.com.
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballDistilled
The content marketing bandwagon is ridiculously crowded and the vast majority of your efforts go nowhere - 99.9% of content gets fewer than a thousand shares and the average conversion rate from all this stuff is less than 1%. What’s a marketer to do in 2017 and beyond? Spoiler alert: the answer has virtually nothing to with the conventional wisdom of creating “quality content”. In this session on content marketing strategy, Larry will introduce new tactics for creating and cloning unicorns - the rare l content that does remarkably well on all channels, and even converts well, too.
Breaking news!
Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will break down everything and anything you need to know in regards to these changes so that you are fully prepared for them.
In this NEW webinar, Larry will share:
- How these changes will impact your account
- What these changes really mean for you
- The best way to take full advantage of the changes
For more information on WordStream, visit www.wordstream.com.
Presentation of Rand Fishkin CEO of moz and a reference for SEO and the world of google searches where they put in context that google is no longer an ally but became the competition of all SEO
shared by robert mendoza SEO
How to Get Great Results Across Every Marketing ChannelRising Media Ltd.
By now, most companies are doing Google & Facebook marketing (both paid and organic)-yet 99% of these marketing efforts end up going nowhere. This session will explore data that explains why the vast majority of internet marketing efforts fail. And now? Larry will provide an unusual, repeatable workflow on how to beat the Facebook & Google algorithms in 2018 and beyond.
● 99% of marketing efforts end up going nowhere
● Beat the Facebook & Google algorithms in 2018 and beyond
● Unusual, repeatable workflow
[#GHConf17] How 50 Dollars in Facebook Ads Can Drive Enormous Traffic to Your...GrowthHackers
In this presentation, Larry Kim from Mobile Monkey (previously WordStream), talks about how 50 dollars in Facebook ads can drive enormous traffic to your best content.
Vortrag von Larry Kim auf der AllFacebook Marketing Conference 2018 in München.
Vortrag:
https://conference.allfacebook.de/session/larry-targeting/
Über Larry:
https://conference.allfacebook.de/speaker/larry-kim/
Konferenz:
https://conference.allfacebook.de/
Know the feeling you get each month when you see the Google AdWords charge on your credit card statement? You know, somewhere between contempt and sadness. That feeling exists because it’s difficult to connect that costly transaction with the value it has to your business. But the truth is, Google is one of the most profitable companies on the planet for a reason! AdWords works.
We'll show you easy ways to start connecting the charge on your card to REAL revenue for your business. You'll learn:
- How to avoid common money-wasting PPC pitfalls
- How to get 32% gain in brand clicks
- How to convert clicks into customers
- How to manage your account in 20 minutes a week
For more information on WordStream's services, visit www.wordstream.com.
10 PPC Marketing Hacks for Email MarketersiContact
Webinar Recording: https://icontact-videos.wistia.com/medias/mwfi87z186
Larry Kim is widely considered one of the premier experts on paid search marketing. As a paid search consultant, his strategies were so successful he founded WordStream to productize his techniques which have helped thousands of businesses get better results while saving time and money with paid search and social media advertising.
In this webinar brought to you by iContact, Larry takes a deep dive into data he has gathered from analyzing thousands of integrated marketing plans in terms of how paid search, social media, your blog, and email marketing all work together to bring in business. He shares his humorous findings on how to find your “Unicorns” and dramatically increase ROI by putting into action what you glean from paid search and social to the betterment of your email marketing.
Find out:
- The importance of Click-through Rate (CTR) and Quality Score
- The difference between a “Donkey” and a “Unicorn”
- Create “Unicorn” ad copy that blows away the competition
- How to remarket effectively using your email lists and visitors to your website
This is a presentation I delivered at E-commercial 2016, a digital marketing conference in October. The content includes SEO predictions in the world of ecommerce with some advice and best practices to ensure you maximise your website's visibility.
Owen Gill
Hallam Internet
SEO predictions, advice and best practices for the world of ecommerce, helping websites maximise potential visibility. Presented by Owen Gill from Hallam Internet.
Google Sidebar Update- What's the Impact? Point It, Inc
The dust has settled after the “great sidebar removal” of 2016. Now what? How has removing the sidebar ads from SERPs changed paid search strategy? What’s the real impact of showing up to 4 ads in top position? Maddie Cary, Director of Paid Search will answer those hot button questions. Don’t let the unknown get you down. Our very own industry expert will walk you through the details to make sure you can stay up to date!
Top Ten Paid Social Media Advertising Hacks Of All TimeHanapin Marketing
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business.
You’ll get expert-level Social PPC tips like:
*Cheaply targeting fans on social media
*Using content remarketing to generate sales and qualified leads
*Insights on the new ad formats for YouTube and Gmail
How paid advertising can increase organic exposure
Larry Kim - The Top 10 Facebook and Twitter Advertising Content Promotion Hac...INBOUND
Learn unusual tips, strategies and processes for getting 10-100x more value from paid ad campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales - all for less than $50 per campaign. You'll take away critical insights into how the algorithms of paid social media advertising really work, and 10 ALL-NEW ridiculously powerful content promotion and conversion strategies, like how to get getting your content to the top of Digg, Hacker News, Reddit, Medium, Linkedin Pulse and other alternative channels.
Digitalzone Meetups - SEO Ajansınızı Nasıl Seçmelisiniz?Zeo
24 Aralık 2019'da gerçekleşen Digitalzone Meetups'ta Zeo Agency'de Sr. Business Development Executive olarak görev yapan Mehmet Cemre Çetin, "SEO Ajansınızı Nasıl Seçmelisiniz?" başlıklı sunumuyla bizimleydi.
Doğru Mesaj. Doğru Kanal. Doğru Zaman - Gözde Akyüz - Related Digital - @Digi...Zeo
26 Kasım 2019'da gerçekleşen Digitalzone Meetups'ta Related Digital'ın Industry Manager'ı Gözde Akyüz, "Doğru Mesaj. Doğru Kanal. Doğru Zaman." başlıklı sunumuyla bizimleydi.
PPC Kampanyalarının SEO Uyumlu Yönetimi - Utku Demirhan @DigitalzoneMeetupsZeo
22 Ekim 2019'da gerçekleşen Digitalzone Meetups'ta ekibimizde Senior Data Analyst olarak görev yapan Utku Demirhan, "PPC Kampanyalarının SEO Uyumlu Yönetimi" başlıklı sunumuyla bizimleydi.
Veriye Dayalı İlişkilendirme ile Akıllı Pazarlama Stratejileri - Mustafa Oral...Zeo
27 Kasım 2018'de gerçekleşen Digitalzone Meetups'ta Hangikredi.com'un kurucusu Mustafa Oral, "Veriye Dayalı İlişkilendirme ile Akıllı Pazarlama Stratejileri" konulu sunumunu bizlerle paylaştı.
SEO'suz UX, UX'siz SEO olmaz - Yakup Bayrak @Digitalzone meetupsZeo
25 Eylül 2018'de gerçekleşen Digitalzone Meetups'ta SHERPA'nın kurucusu Yakup Bayrak, "SEO'suz UX, UX'siz SEO olmaz" konulu sunumunu bizlerle paylaştı.
Ads Scripts ile PPC Otomasyonu - Erdal Çay - Digitalzone MeetupsZeo
25 Eylül tarihinde KWORKS'te gerçekleşen Digitalzone Meetups'ın ilk oturumunda "Ads Scripts ile PPC Otomasyonu" konusuyla Erdal Çay sahnedeydi.
Detaylı blog paylaşımını okumak için:
https://zeo.org/tr/blog/google-ads-scripts-rehberi/
Data Studio ile SEO KPI'larını Ölçümleme - Ezgi Gülsen Yaylı @Digitalzone Mee...Zeo
3 Eylül 2018'de gerçekleşen Digitalzone Meetups'ta Zeo Agency'de Sr. SEO Executive olarak görev yapan Ezgi Gülsen Yaylı, "Data Studio ile SEO KPI'larını Ölçümleme" konusunda konuştu.
Social & Content Marketing strategies for SME's - Alina IordacheZeo
Alina Iordache, international speaker of SEMrush, was at Digitalzone Meetups on 27 March 2018. Her topic was ''Social & Content Marketing strategies for SME's''
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
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With Regards
Gokila digital marketer
Coimbatore
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
11. #learningWithI
Assuming No Major Changes in Product or Target Market
How Do Marketers Double
Revenues Every Year?
(For +7 Years!!)
@convcon @larrykim #DGU18
12. Larry’s Secret to Unleashing Growth:
Finding The Next Big Channels (First Mover Advantage!)
@convcon @larrykim #DGU18
15. Example 1: I’m a
Top-10 Author on
Medium!
@convcon @larrykim #DGU18
16. Example 2:
15 Million Free Tweet
Impressions Per
Month
@conversionconf @larrykim #DGU18
17.
18. #CMCa2z #learningWithI
Today’s Agenda
1. A Crazy Hack to
Defeat Machine
Learning (to Boost
PPC/SEO/Social)
2. Finding
Leverage in
Social Media in
an Era of Crappy
Organic Reach
3. Facebook
Messenger
Marketing &
Chat Blasting
@conversionconf @larrykim #DGU18
19. #learningWithI
Part 1: A Crazy
Hack To Defeat
Machine Learning
(To Boost SEO,
PPC, Social Media,
CRO, etc.)
@conversionconf @larrykim #DGU18
20. #learningWithI
97% of Your Marketing Efforts Go Nowhere:
My Blogging Efforts Last Year
I work hard on +300
blog last year but I
only found 8
Unicorns (2.6%). The
Rest Were Donkeys!
WHY?!
@conversionconf @larrykim #DGU18
22. #learningWithI
The Future of Content
Marketing is Increasingly
Winner-Take-All. Time to
Adjust Content Strategy!
Traffic to the Top 10 Posts of the Month at Inc Magazine
@conversionconf @larrykim #DGU18
23. #learningWithI
Visibility on Social Media is
Increasingly Winner-Take-All!
What to do about it??
Number of Facebook Shares for the Top Articles
of the Year for Inc. Magazine in 2015 vs 2016
@conversionconf @larrykim #DGU18
26. #learningWithI
Post Engagement Rates for 129 Facebook Status
Updates for a Random Customer
Unicorn Social
Updates are +10x
More Engaging Than
Donkey Posts
@conversionconf @larrykim #DGU18
30. #learningWithI
The Key To AdWords Has Always Been About
User Engagement (Quality Score)
@conversionconf @larrykim #DGU18
31. #learningWithI
Quality Score (Dramatically) affects
your AdWords CPC
10 Discounted by 50.0%
9 Discounted by 44.2%
8 Discounted by 37.5%
7 Discounted by 28.6%
6 Discounted by 16.7%
5 Google benchmark
4 Increased by 25.0%
3 Increased by 67.3%
2 Increased by 150.0%
1 Increased by 400.0%
You Save
You Pay
@conversionconf @larrykim #DGU18
33. #learningWithI
Do Click Through Rates Impact Rankings? (Spoiler Alert: YES!)
What About Organic Search?
@conversionconf @larrykim #DGU18
34. #learningWithI
What’s A Good Click Through Rate for
Organic Search? (Spoiler Alert: It’s in Flux)
OrganicSearchClickThroughRate
High CTR Listings
Floating To Top
Positions
Low CTR Listings
Sinking To
Bottom of Page
Organic Search Position
@conversionconf @larrykim #DGU18
36. #learningWithI
User Browses Feed
Newsfeed algorithm displays something it thinks
might be interesting to the user.
Did User
Engage
With
Content?
Great. Next Time I
See Updates Like
This, I’ll show it on
this users
newsfeed and for
others like
him/her.
Larry’s Greatly Simplified Facebook Newsfeed Algo*
*Note: Not Official Facebook Diagram.
Rats. Next Time I’ll
try different status
update for this
person and won’t
bother showing it
to people like
him/her.
@conversionconf @larrykim #DGU18
39. #learningWithI
These Unicorns All Have High
Engagement in Common!
SEO
Unicorn
Paid/Organic
Social Unicorn
CRO
Unicorn
PPC
Unicorn
@conversionconf @larrykim #DGU18
40. #learningWithI
PPC, SEO & Social Media Employ
ML-Enabled Algos that Reward High
Engagement Content with Greater
Visibility.
Engagement Rates (e.g. CTR) =
‘Key Quality Metric’ of Unicorn
Marketing!
@conversionconf @larrykim #DGU18
45. #learningWithI
Larry’s Unicorn Detecting Pyramid Scheme
1. Produce and Audition
Lots of Campaigns
2. Measure User
Engagement Rates
3. Kill the Donkeys
4. Find The Unicorns and
Sound the Unicorn Alert!
@conversionconf @larrykim #DGU18
48. #learningWithI
Email Subject Line Open Rate
Can We Connect on Linkedin? 46.21%
44 Fabulous Tips for Facebook Advertising 30.25%
Wake up and smell Google’s Expanded Text Ads 26.75%
10 Easy Facebook Marketing Ideas 26.09%
Magic Facebook Marketing Tricks 25.29%
Are Facebook Ads Right For Your Business? 24.78%
PPC Account Structure in 6 Simple Steps [Free Guide] 20.76%
15 Inspiring Landing Page Ideas [Free Guide] 19.44%
3 Underused AdWords Features That’ll Blow Your Mind 12.35%
My Top Email Subject Lines Last Quarter
@conversionconf @larrykim #DGU18
49. #learningWithI
The Top 10% of Offers Convert
+5x Better Than Donkeys
Search Conversion Rate Distribution
Median: 2.35%
Top 25%: 5.31% and Above
Top 10%: 11.45%
and Above
SHAREOFALLACCOUNTS
SEARCH CONVERSION RATE. (WordStream Customer Data – Not Official Google Data)
@conversionconf @larrykim #DGU18
51. #learningWithI
High Engagement
= Your Top ~3%
Content!
Focus on them
Because they do
WAY better in SEO,
PPC, Social Media,
and CRO than ever
before!
@conversionconf @larrykim #DGU18
66. #learningWithI
Webinar Performance (# of Registrations)
Average Donkey: 674
Average Unicorn: 3323
5 Webinars Generated
71% of the Registrations
@conversionconf @larrykim #DGU18
72. #CMCa2z @larrykim
Click Through Rates of
New vs. Repeat Visitors
New Visitors
(LOW Brand Affinity)
Repeat Visitors
(HIGH Brand Affinity)
@conversionconf @larrykim #DGU18
75. The Hack: Create &
Promote Content
*Outside* of Your
Niche (Connect to
Customers, Earlier!)
@convcon @larrykim #DGU18
76. Broadest Interest of
your Target Audience
(Which you can
credibly speak to –
Outside your niche)
Find the Biggest
Overlapping
Topic(s) – HOW?
What You Actually
Sell (Your Niche)
@convcon @larrykim #DGU18
81. How Content Marketing REALLY Works
STEP 1:
Demand Creation: Create & Promote Inspirational / Memorable
Content about Your Brand to your Target Market
STEP 2:
Bias Formation: People See Your Content, But Don’t Necessarily Take
Action Right Away.
STEP 3:
Harvest Demand: Later when the
Need Arises, People either:
Do a Branded Search
for Your Stuff
Do Un-Branded Search but
Biased Towards Clicking &
Buying From You.
@convcon @larrykim #DGU18
82. Better CTR -> More Clicks & Conversions.
-> Better Rankings.
-> Even more clicks and conversions.
Virtuous Cycle of Unicorn Land:
83. (Hint: Posting To Your FB Wall is
Probably a Waste of time)
@convcon @larrykim #DGU18
95. Messaging Apps have Surpassed Social Networks
Big 4 Social
Networking
Apps
Big 4
Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging!
@convcon @larrykim #DGU18
104. Except That Messages
Are Distributed Via
Facebook Messenger
Push-Notifications!
And are More Engaging
Than Email!
@convcon @larrykim #DGU18
105. Example: I Blasted Neil
Patel a Blog Post w/
My Bot
And He
Read It!
@convcon @larrykim #DGU18
106. Is This Spam? Email vs. Chat Blasting
How do open and click-through-rates compare?
@convcon @larrykim #DGU18
107. 3-10x read rates & 10-20x click rates
= ~60x More Engagement!
VS.
@convcon @larrykim #DGU18
108. Messaging Is
Fundamentally
Less Spammy +
More Engaging
Than Email!
Email Messaging
Spammers can’t
buy lists of
names?
Senders must
honor
unsubscribes?
Dynamic,
interactive
content?
@convcon @larrykim #DGU18
109. 1. Chat Marketing
is like combining
an Email +
Website
Marketing
experience
2. How do you
make this??
@convcon @larrykim #DGU18
110. Most People Just Use
a Visual Chatbot
Builder Like
MobileMonkey!
@convcon @larrykim #DGU18
115. You Can Send Them
Down Different
“Messenger Funnels”
@convcon @larrykim #DGU18
116. You Can Also Define
Custom Audiences Based
on “Conversational
Criteria”.
Audience Preview
@convcon @larrykim #DGU18
117. So You Can Chat-Blast
Very Relevant Content
or Drip Campaigns.
(Note: This Chat-Blast
had a whopping 85%
Response Rate…)
@convcon @larrykim #DGU18
119. Adding AI to Your Chatbot Experience
No Buttons!
@convcon @larrykim #DGU18
120. Add a few Keyword
Triggers for your
Chat Pages
@convcon @larrykim #DGU18
121. The Chatbot AI
analyzes the
intent of the
user request.
Then Serves the
Correct Page
You’ve Previously
Created
@convcon @larrykim #DGU18
122. Tip: Periodically Review All
“Unanswered Questions”
and either create new
content or point those user
queries to existing content!
@convcon @larrykim #DGU18
128. (How to get FB messenger subscribers!)
@convcon @larrykim #DGU18
129. #learningWithI
In the Olden Days of Marketing…
20 Years Ago…
Use SEO/PPC to Capture
Emails via Landing Pages
Emails Show
Up In
Customer
Inbox
@convcon @larrykim #DGU18
136. #learningWithI
1. Choose Content To Send to Users
2. Specify Frequency Cap
3. Choosee Which Post To Apply To (Or ALL)
Setting Up a Comment Guard
@convcon @larrykim #DGU18
150. #learningWithI
Pay For Click on Ad
You get
Everyone’s
Contact Info +
Ability to do
Push
Notifications!!
Pay For Click On Ad
Old Way: Regular FB Ads
(2% conversion Rate)
New Way: FB Messenger Ads
(100% Conversion Rate)
Go to website
2% of
Visitors
Fill out form
@convcon @larrykim #DGU18
151. #learningWithI
Today I’m Getting Messenger Contacts
for $3-$5 (Despite +$100 CPMs) – Haven’t
Seen Prices This Low Since 2014…
@convcon @larrykim #DGU18
153. Chatbots = Powerful Top of Funnel
Marketing Tools for Lead Generation,
Marketing Automation, Lead
Qualification, Online Advertising, etc.
@convcon @larrykim #DGU18
154. Messaging = Preferred Mode of
Communication for an Entire Generation
@convcon @larrykim #DGU18
157. #CMCa2z #learningWithI
1. Raise Your CTRs
Hack Machine
Learning Algos for
Search, Social, Ads &
CRO.
2. Evolve Your Social
LinkedIn and
Groups still have
amazing reach.
3. Facebook Messenger
This is replacing email!
Larry’s Chatbot Marketing Hacks
@convcon @larrykim #DGU18