Aysha Ibtasam has over 14 years of experience in design, product development, and technical roles. She currently works as a Product Developer at Bioworld Merchandising, where she is responsible for creating tech packs, reviewing prototypes, and ensuring products meet requirements. Previously, she held design and merchandising roles at several apparel companies, where her responsibilities included design, market research, technical package development, and sample approval. She is proficient in design software like Illustrator and Photoshop as well as PLM systems.

1. Aysha Ibtasam 10107 Norman Court, Irving, TX 75063
(718) 340 - 9385 Aibtasam@yahoo.com
PROFILE:
I am an experienced Designer/ Product developer with 14 years of progressive design, development and technical
experience. Along with excellent managerial skills and the ability to work in a changing environment, I have the
passion and creativity to develop innovative designs through insightful understanding of the core consumer. Lastly,
I am very well versed in design applications (Illustrator and Photoshop) as well as PLM UNIQUE, PO PORTAL,
WRIKE and FLEX PLM.
WORK EXPERINCE:
BioWorld Merchandising
2111 Walnut Hill Lane, Irving TX
Product Developer, Apparel
July 14 – Present
Bioworld Merchandising proudly designs and manufactures multiple categories both licensed and generic. The
company thrives on licensed products featured on Apparel, headwear, back packs, shoes and tiny little flash drives
and much more for men, women and children. Every major retailer carries products designed and made by
Bioworld such as Walmart, Target, Hot Topic and Kohl’s to name a few. The company has a printing facility, which
allows for quick turn around for basics such as Tees and pants stamped with the hottest license trending for that
season.
Responsible for creating tech packs with details ensuring the product executes impeccably and reflects cad
or comp of the design.
Review proto types, pre-production and TOP samples with the designer and merchandiser thereafter
communicate any discrepancies of the sample to the factory. Ensure lab dips, strike offs and all product
details and requirements are met throughout the sample development stage.
Ensure customer and retailer receives their appropriate samples for approval on timely manner. Inspect
and review samples before sending with proper tags and paperwork attached to them.
Communicate with account executives to resolve any issues on any development stage of the product.
Once the PO is released, upload the project in Wrike for team members to initiate their respective part in
completing the tech pack.
Conduct market research for new and fresh ideas, samples, swatches and silhouettes as well as marketing
and packaging guides.
Efficient in PLM and PO portal applications by uploading comments, keeping log and track of samples prior
to and after reviewing.
Created QA sample folder for overseas to compare final approvals with finished goods.
Implemented Processes and procedures to acquire product execution by keeping a record of each style
and its component in a folder.
Created art page layout and templates for uniformity and cohesiveness providing vital information.

2. Attend meeting with the technical designer and merchandiser to review all current order statuses, urgent
requests, on order or development samples.
Li & Fung
Empire State Building, New York
Designer/ Assistant to Design Director
Feb 07 – July 14
Li & Fung is a global sourcing firm, based in Hong Kong, that supplies high-volume, time-sensitive consumer goods
from an extensive global network of suppliers and distributors. Li & Fung business covers the sourcing of both soft
goods and hard goods such as garments, fashion accessories, furnishings, home products, gifts, handicrafts,
promotional merchandise, toys, sporting goods and travel goods.
Work hand in hand with Design Director to lay out projects for boys license sleep wear. Designate projects
to artists with deadlines.
Upload precost in Unique and Flex systems for factories to give costing. Precost entails details of garment
such as art treament, stitch type, fabric weight, fabric type, accessories, size ranges and season.
Develop seasonal color cards and body silhouettes. This entails what colors are in and fashion bodies for
up coming seasons.
Shop the Internet and market for fresh ideas and samples. See what the competition is or what the hottest
trends are. Present Trends to sales team and art department to set the direction for the rest of the season.
Work closely with technical department on fit samples. Review factory fit samples and production samples
to ensure product is executed properly.
Review tech packs created by production department to ensure the details of the garment are accurate.
Review art details and color call outs.
Attend art shows and review graphic art from design houses or print sources. Buy trend books and graphic
art as well.
Review line with sales department and work with them closely on changes requested per buyer. Ensure
sales department get their seasonal line catalogue for market week on timely manner.
Attend and review sales meeting. This allows for us to see what product needs improvement or what the
void in the market is. This also gives us an opportunity to introduce a new product.
Attend meetings with licensor to hear their concerns or launch of a new movie/ products to ensure it’s
executed in timely manner.
Jolie Intimates
New York, NY
Designer / Merchandiser
Sept 06 – Jan 07
Jolie Intimates Inc. is a New York-based lingerie, loungewear and sleepwear company. They specialize in intimate
apparel for men and women, as well as sleepwear / loungewear for junior, missy, men, women and children. Their
generic labels consist of, Gyrlco, Jolie, For Him, Old Glory and Body Candie.

3. ! Worked solely on establishing upcoming trends and colors for sleepwear. This entailed aggressive
market research such as trips to stores, viewing magazines, browsing internet.
! Developed product packages which consisted of garment construction details including color, trim,
swatches and sizing (artwork and print layouts).
! Regularly met with buyers to understand their needs and display our current designs. Solicited their
feedback and provided modification based on their needs. Developed private design boards exclusively
for stores including Joyce Leslie and Gordman’s.
! Worked closely with factory owners to provide feedback and approved lab dips, print strike-offs and
artwork techniques for production.
! Worked hand in hand with technical designer for fittings. Commented on design / construction issues
to enhance appearance of product.
! Traveled with Product Manager to the Orient, Asia and Europe. Trip highlights include visiting the
factories, understanding the garment development process and establishing relationships with factory
owners. Stops included China, Hong Kong, Bangladesh, Turkey and Thailand.
Russell Newman
New York, NY
Designer
April 06 – Sept 06
Russell Newman is one of the largest privately owned Intimate Apparel Companies in the world -- A major licensee
specializing in the design, development, marketing and distribution of all types of Intimate Apparel. Their principal
products are Robes, Sleepwear, Loungewear, Panties and Underwear for Men, Women and Children.
! Worked closely with senior management to design and execute vision on current season’s line. Worked
closely with creative director to forecast, develop and implement collection.
! Responsible for working with graphic design team to create prints and artwork.
! Ensured integrity of product packages – responsible for final review of technical packages including
garment type, art placement, sizing, color-card generation and fit.
! Partnered closely with the sourcing department and product coordinator to approve lab dips, thread
colors and fabrication. Responsible for creating a production manual, which serves as guidance for our
sourcing factories.
! Met weekly with senior staff members (sales directors, buyers and sourcing directors) to ensure that
the products manufactured are in line with customer’s expectations.
! Conducted trend and market research to develop next season’s collection while actively working on
current season’s collection.
! Procured the services of forecasting agencies to inject new ideas and designs into existing lines.
Develop specifications to set mood, direction and feel of upcoming collection.
! Provided guidance and developed junior staff members including assistant designer.

4. Children’s Apparel Network Inc.
New York, NY
Designer
May 03 – April 06
The Children’s apparel network is a specialty licenser of women's and children's clothing. C.A.N produces brands
such as Paris Blues, Young Hearts, Baby Grand, Nanette, Cradle Togs, Little Rebels, Champion and many character
license brands.
! Worked hand in hand with head merchandiser to spot trends, colors and fabrications for the upcoming
season. Conducted market research for fabric and trim. Set tone and design standard for production
and followed thru to approve lab dips, fabrics and trims.
! Responsible for entire life cycle of creative and development process – from initial sketching, product
review with senior management, sample development, technical fit session and completion of garment.
! Responsible for final approval of product packages. Ensuring garment detail, art placement, sizing and
technical construction are created as specified.
! Solely responsible for creation of licensing catalogs which are utilized by the sales team to represent
our product at various trade shows (Magic and Market week). These catalogs are an essential part of
our sales toolbox, providing potential buyers with a captivating look at our product lines.
! Responsible for creating prototype samples. Worked in conjunction with local fabric manufactures to
ensure adequate delivery of sample material. Utilize sample material to create initial design, which was
sent to our sourcing factories for production after final approval.
! Responsible for presentation board creation. Worked with head merchandiser and internal sales team
to produce and deliver client presentations. Recognized by teams for strong ability to convey the larger
message thru targeted use of color, texture and fabric.
Amerex Group Inc.
New York, NY
Associate Designer
Jun 02 – May 03
The Amerex Group of company’s license merchandise from many respected and well known brands; the companies
/ brands that I have interfaced with are: Disney, London fog, Jones New York, Akademiks and Mudd jeans.
! Primarily responsible for creating technical flat sketches of lead designer’s product line. These included
various sketches of the same garment to illustrate complete construction.
! Generated Detail Sheet for overseas production personnel to follow consisting of appropriate fabric,
color, quantity, trim, label and tickets to be used in postproduction.
! Interfaced with sales in completing an online detailed Item Setup Sheet for Wal-Mart, which
consisted of the characteristics of the garment we manufactured. The ISS consisted of fabric
composition, color, yarn type, weight and other essential information.
! Managed layout and data of all price tickets, care-labels and hangtags being sent to the factory.
Further ensured that all items were properly received by the factory and implemented promptly

5. ! Solely responsible for swimwear quality assurance – Assured that client’s request and factory output
were the same. Provided CTL and MTL with lab dips, shade bands, pre as well as post production
samples to ensure smooth day to day operation.
ELC Associates Inc.
New York, NY
Assistant Designer / Technical Designer
Aug 00 – Jun 02
ELC associates Inc specializes in producing private labels for large department stores including TJ Max, Marshall’s,
Mervyn’s, JC Penny and Miller’s Outpost.
! Primarily responsible for producing Flat sketch’s for upcoming season. This entailed analyzing customer
needs as well current fashion trends to produce new concepts and designs with an emphasis on
European styling.
! Acted as a contact point for development process providing factory with necessary information (style,
fabrics, trim, color, quantity and specs) to produce initial sample. Upon receiving samples I verified the
garment against the initial request and forwarded a sample to the buyer.
! Responsible for Quality Assurance - Measured all incoming samples from pre to post production to
ensure customer’s tolerance. Inspected workmanship and construction while providing comments on
improving the sample if rejected.
EDUCATION:
Fashion Institute of Technology
New York, NY
Bachelors Degree, Fashion Merchandise and Management– Magna cum Laude
Associates Degree, Fashion Design – Cum Laude