1. KATHLEEN FITZGERALD
179 M Street
South Boston, MA kate-fitzgerald@sbcglobal.net Cell: (203) 770-2238
M A R K E T I N G P R O F E S S I O N A L
PROJECT MANAGEMENT • CREATIVE TRAFFICKING • MARKETING PROGRAM EXECUTION • CATALOG PLANNING
MARKETING PROFESSIONAL with experience in global brand management, product development, project
management, and print coordination. Strong organizational and communication skills.
PROFESSIONAL EXPERIENCE
NEW BALANCE, Brighton, MA June 2008 to Present
Associate Manager, Creative Service Group (3/13 – Present)
• Project Management and Execution:
o Manage overall projects that flow into the Creative Service Team. Implement processes and
procedures for creative work review and timelines. Assess priorities and manage expectations
of Creative Services deliverables.
o Oversee Key initiative projects- Lead logistics and project management of events, trade shows,
and sales meetings, supporting the creative team and being a liaison to sales and marketing.
• Catalog Development:
o Overall management and lead point of contact for all catalog initiatives into Creative Services
group. Manage and communicate timelines, process and production of catalogs (25+ books a
year).
o Partner with sales to create efficient and effective sales tools. Then partner with marketing to
create story-telling pieces such as brochures and magalogs
o Review creative development and layout with product and merchandising teams.
• Photography:
o Coordination of multiply photo-shoots managed by Creative Services team, assisting in shot list
prep and hiring of photographer, talent and staff.
o Manage proper usage rights and contract development between photography agents and
internal NB Legal team
o Coordination of post-production retouching and shot selection. As well as cataloging assets.
• Creative Services Operations:
o Manager of the Creative Service annual budget. As well as forecasting and re-allocating funds
accordingly.
o Manage freelance staffing process and on boarding logistics to ensure a fully resourced and
functioning design team. Determine how many contractors are needed at any given time and
what skill sets are required.
Production Coordinator, Creative Services (7/08 – 3/13)
• Project Management:
o Coordinate projects through “Marketing Central” with internal Marketing teams and the Creative
Services group as well as external agencies.
o Manage work flow, project scopes and timelines with the team and lead weekly Status
Meetings.
o Work with outside vendors to competitively quote projects such as brochures, catalogs,
banners, press kit folders, etc.
• In-store Displays and POP:
o Coordinate new in-store POP for New Balance Key Drivers in collaboration with the marketing
teams and retails accounts, such as Dicks Sporting Goods, Modells and Sports Authority.
o Manage orders from the sales team and dealer coordinators for existing displays and new
launches of the multiple fixture programs
o Cross functionally work with Sales, International, Channel Marketing to combine print production
2. orders and key marketing programs to ensure a cost effective strategy.
o Manage timeline and printing of in-store POP kits from creative development to retail execution.
• Budget Analysis:
o Track 2008 spend and manage the Purchase Order process for Brand Management
o Assist in determining TYD spend and projecting expenses through the remainder of the year.
o Managed forecasting for upcoming budget allocations for Production Print, POP and Catalogs.
TIMEX GROUP, INC., Middlebury, CT 2004 to 2008
TX, Assistant Brand Manager (2/07 – 3/08)
Promoted to assist in the launch of TX, a new high-end brand within the Timex Group. Involved in the TX 2007
marketing campaign including determining and activating print media and executing added-value programs.
Developed all marketing materials and POS.
• Program Management:
o Plan and execute trade shows - JCK Show, Las Vegas, including booth design in coordination
with vendor.
o Developed quarterly media plan for TX in collaboration with media agency. Execution of added-
value programs in liaison with our media (Phd) and PR (Kaplow) agencies.
o Develop exclusive styles for key accounts to secure placement in store ads, i.e. Saks 5th
Ave
and a Limited Edition watch for Men’s Vogue Magazine, Planned launch party at Nordstrom.
o Coordination of all advertising materials in conjunction with our internal creative department and
publications for global use.
• POS/Catalog Development: Direct development of all new global POS materials and marketing tools,
including brand book, brochures, posters and press kits.
• Budget Tracking: Successfully managed the $1.7M marketing budget for the TX brand in 2007.
Carriage, Acqua and Youth, Product Manager (3/06 – 2/07)
Managed Timex’s three watch sub-brands Acqua, Carriage & Youth generating an average of $10 million per year.
• Product Development:
o Initiated design briefs for our external watch designers for new collections to be launched in the
upcoming season, based on product line needs and trend data. Led cross-functional teams to
create and launch products and marketing programs.
o Interfaced with foreign development teams and vendors to negotiate pricing, product
details/materials and launch market timelines.
o Life Cycle Management: Analyzed sales and performance of current lines to develop future
development strategies and product drops.
Timex Fashion, Product Specialist (8/04 – 3/06)
• Catalog Coordination: Organized four different brand product catalogs - Acqua, Carriage, Youth and
Timex Fashion, including sample review/coordination for photography, layout proposal, and supply
product features and benefits.
• Competitive Analysis: Conducted various trend and retail visits in order to compile data on competition
as well as the current watch market and fashion/youth trends by brand, price point and channel.
ACNIELSEN BASES, Westport, CT Summers 2002, 2003 and Winter 2003
Project Assistant Intern
Participated in an internship program that provided broad exposure into the market research process. Worked on various
studies performed by the leading global company in market research and marketing consulting for the Consumer Package
Goods industry.
EDUCATION
Quinnipiac University School of Business, Hamden, CT – Bachelor of Science Degree in Marketing,
Dean’s List (four years) and Cum Laude Graduate
