This document provides guidance for national coordinators on collecting data and evaluating the impact of the NowWeMOVE campaign. It outlines key components of the data collection process including defining statistics, communicating statistical findings, and improving data collection strategies. The purpose of collecting data is to showcase the importance of physical activity, guide event planning, and measure the success of the campaign in engaging citizens across Europe in sport. National coordinators are encouraged to distribute surveys to gather feedback and insights that can strengthen future campaigns.

1. Surveys and Data collection
Toolkit
Guide for National Coordinators
Co-funded by the
Erasmus+ Programme
of the European Union

2. What is this toolkit for?
This guide covers the key components and information on researching, measuring and
evaluating the impact of the NowWeMOVE campaign, including:
• Statistics definition
• Why telling a statistical story
• Why Statistics in Sports
• What is the content to be provided
• Data and key findings on NowWeMOVE campaign
• Why measuring our events impact
• Communications and outreach
• Data collection strategy improvements

3. Statistics in Sports and Physical
activities
Lately, there has been a good deal of interest in the use of statistics and data in
sports and physical activities. It’s not much of a surprise as sports communication
channels become every day more popular transmitting news and messages
regarding sports and physical activities developments.
Sports and Physical Activities Statistics lead in the development of youth-, sports -
and outdoor organizations membership and number of spectators to selected sports.
Taking all the aforementioned into account, we have to bear in mind that collecting
data and presenting key results and findings to the wide public should be among our
priorities that supports the overall strategy of NowWeMOVE campaign, including
events promotion and marketing, communications strategy, networking etc.

4. Statistics and numbers
Statistics are meaningful and useful only when people give them value and create an
appealing statistical story. Statistics help us answer what, who, when, where a story
happened and if possible, why and how it happened. The most crucial matter is to
clarify why we need to compile, analyse, process and present data to the public. Data
are used to inform people of diverse issues and topics (economy, population, health,
society etc.) so that they could adapt their lives and living conditions and in addition to
this, to make the government and policy makers aware of different perspectives and
context.
STATISTICS are just numbers. Numbers in our daily life are everywhere.

5. Why telling a Statistical story?
Telling a statistical story should be regarded by all of us as a noteworthy matter
because on one hand, it can differentiate our perspectives and viewpoints, ameliorate
our living conditions and way of life and on the other, may influence policy and
decision-making, attract stakeholders and partners. All in all, with data dissemination,
people are being communicated information regarding the world we live in and also,
how we could act to improve our lives.

6. What is the toolkit for?
The purpose of this toolkit guide is to showcase the importance of data in sports and
physical activities, to highlight our need of data regarding NowWeMOVE campaign, to
motivate National Coordinators to get involved in data collection process and to guide
National Coordinators through the data collection process for upcoming events.
This guide depicts the way National Coordinators should approach data collection
process, features the idea of surveys within the implementation of events and
highlights the engagement of MOVE Agents for the success of NowWeMOVE
campaign. It also focuses on priorities and additional needs of National Coordinators
connected to NowWeMOVE campaign.

7. Main objective
Statistics on NowWeMOVE campaign can convey a strong message
to the general audience and attract even more MOVE Agents,
participants and volunteers, generate more events in communities
and make the campaign more successful in the upcoming years.
NowWeMOVE campaign is so far Europe’s biggest campaign
promoting sport and physical activity. It is constantly growing and
more people are getting involved. So we should make sure that we
are all working in the same direction.
This guide is an ispiration for the team and its vision is to keep all
European citizens MOVing defusing the inactivity time bomb!
LET'S GET
EUROPE MOVING!
NOWWEMOVE
DATA MATTER!
TOGETHER WE
WILL MAKE IT
POSSIBLE AND
MAKE THEM
MATTER!

8. Highlighting NowWeMOVE
campaign - Data
2014
MOVE AGENTS’ MOTIVATION FOR JOINING THE MOVE WEEK
• European perspective of the campaign
• Credibility offered by MOVE Week campaign and
• Networking with other MOVE Agents/ event organizers
• NowWeMOVE branding and tools can be considered as important factors.
MOVE Week has a significant impact on making the event organization possible as
nearly half of the events take place because of MOVE Week.
Clear majority of respondents (78% of MOVE Agents) used the tools and resources
provided on the webpage. There is a remarkable demand for such tools and
resources.
82% of MA had contact with NC on MOVE Week and 72% of MA claimed that the
support offered by NC met their needs

9. Data on NowWeMOVE branding
2014
• ¾ of the respondents considered the MOVE Week brand has helped them to
attract participants to their events.
• 39% of respondents considered that MOVE Week brand didn’t considerably help
them to attract media attention.
• 43 % of respondents stated that MOVE Week brand didn’t considerably help them
to attract partners.
Although, the result is not entirely ”black-white” thruth. Benefiting from MOVE Week
brand in regards to participants, partners and media is also a question of Agents’
competences in marketing and communications management. Therefore the results
should be reflected through the competences of the Agents, and explore if Agents
need more consultancy/ education in marketing and brand management.

10. Data on NowWeMOVE branding
2015
• 38% of MOVE Agents report that their event wouldn’t have taken place without
MOVE Week
• According to the results concerning the MOVE Week brand it is clear that majority
of the Agents consider MOVE Week brand appealing to participants. This notice
has remained very much consistent with the results previous year.
Clear majority of respondents (75% of MOVE Agents) used the tools and resources
provided on the webpage. There is a remarkable demand for such tools and
resources.

11. Common ground for MA and
NWM campaign
MOVE Agents
To motivate and engage people
with physical activity and promote
healthier lifestyle through sports
and recreational activities.
NowWeMOVE Campaign
To raise awareness of the benefits of
sport and physical activity among
European citizens; promote
opportunities to be active in sport and
physical activity; and enable
sustainable and innovative capacity
building for providers of physical
activity initiatives through open-
source solutions and advocacy.

12. Get a glimpse of NowWeMOVE
achievements
2014
• MOVE Week: 38 European countries, 1147 participating cities, 5601 reported
events, 2350 registered MOVE Agents, 20 000 estimated number of volunteers.
• European FlashMob: 21 participating countries, 71 host cities, 3463 participants,
28 960 spectators.
2015
• MOVE Week: 38 different countries were represented, 1809 cities, 2900 MOVE
Agents, 5429 events, 8 different language versions for questionnaires.
• No Elevators Day: 21 involved countries, 80 events took palce in Europe, 272
reported publications reported, overall reaction highly positive.
• European FlashMOVE: 22 different countries, around 70 citites, over 6500
dancers and volunteers.

13. Get a glimpse of NowWeMOVE
achievements-MOVE Week 2016
2000 registered events
Bulgaria: 166 MOVE Agents, 267 events, 95 participating cities, 300 volunteers, more than
34,000 participants during the week.
Croatia: 103 events, 6500 citizens, 2000 patients received counseling from health professionals
on the importance of physical activity for health enhancement.
Iceland: 150 MOVE Agents, 450 registered events, 40000 participants.
Malta: more than 2000 participants, 40 volunteers , 12 events.
Spain: 2000 participants, 600 people attended the flagship event Walkim Barcelona, Romania:
participants in 17 counties.
The Czech Republic and Hungary: over 6000 adults, children, elderly people and volunteers.

14. Meausurement and evaluation
of events
It is crucial to measure and evaluate our events to make sure
that the delivery of the intervention is on track in terms of the
effectiveness of the programme and the standard of the project
implementation.
Measurement and evaluation are critical for our events allowing us:
• To identify our target audiences, analyze their profile and collect basic,
important information about them
• To measure the impact of stakeholders’ contribution to public audience
• To ascertain whether events achieved their intended impact
• To determine whether change has occured
• To improve the quality and effectiveness of events
• To draw general conclusions beyond the specific event
• To add to the sum of our knowledge about particular issues or groups
• To attract more members and get more people physically active

15. Measuring the impact of our
events
Events
• MOVE Week
• FlashMOVE
• European Fitness Day
• European School Sport Day
Target groups
• Sport organisations, gyms,
fitness and leisure centre
operators, clubs, cities,
communities and individuals
Our approach
A specific framework of data collection on
the basis of what is important to learn
about target groups.
Evaluation method
A creative method of collecting data from
MA and participants, an innovative
presentation of results and creative
problem-solving.
Tools
Structured questionnaires and surveys will
be delivered to MOVE Agents and
participants through a web-link. Key
indicators will be developped to measure
the effects and results of our activities and
overall performance of our organization.

16. How to develop high quality
indicators
“Indicators are the evidence or information… that represents the
phenomenon you are asking about” (University of Wisconsin)
Indicators should:
• Be relevant
• Be neutral
• Be realistic
• Be clear and specific
• Measure one thing
YOUR CONTRIBUTION IS NEEDED ON CREATING INDICATORS!

17. Questionnaires translation
Why translate?
• We need translations of questionnaires before handing them out to MOVE
Agents and participants. A good translation will mean that MOVE Agents need
to be less involved, can hand out the survey and most participants can
complete it individually.
• It is important to have a good translation before you begin. Make sure that the
final version is as close as possible to the original English meaning. You can get
quite many problems when translating from UK English into another European
language. Equivalent translations will be absolutely crucial to the validity of
your survey results. Keep it up so to get the best results of surveys
dissemination.
YOUR CONTRIBUTION IS NEEDED ON TRANSLATING QUESTIONNAIRES!

18. Distribution of questionnaires to
National Coordinators and MA
• Delivery of questionnaires (English version) to you through a web-link.
• Translate precisely questionnaires and incorporate the new translated
version into a Word file.
• Send us back translated questionnaires via email within a short time.
Time should be our friend in this case!
• Delivery of translated questionnaires to you through a new web-link.
• Disseminate the web-link and “Surveys and Data collection Toolkit for
MOVE Agents” to your MOVE Agents.
…And the data collection and analysis now begins! This is the result
of your great deal of effort!

19. Communications, promotion and
outreach
The success of data collection and analysis is determined by a successful
communications approach.
• Communicate the results of data analysis and research to your
organization, MOVE Agents, local community and partners.
• Promote the data collection project through your websites and social
channels.
• Publish the results on your website.
• Share NowWeMOVE blog articles and social media posts about
NowWeMOVE data collection.
• Say why Monitoring & Evaluation is important for the NowWeMOVE
campaign.

20. NowWeMOVE Data Quality
improvement
The results from the surveys will be used to improve what NowWeMOVE
campaign offers to MOVE Agents, members and participants, so please give
us your feedback and write how you really feel. Only then will the voice of
MOVE Agents be heard. By emphasizing improvements in surveys and data
collection, it will then be feasible to achieve more data and better results in
the long-run with the aim to engage more people in sports and physical
activities.
NO MATTER HOW GOOD OUR PROJECT OR EVENTS ARE, THERE IS
ALWAYS ROOM FOR IMPROVEMENT!

21. Co-funded by the
Erasmus+ Programme
of the European Union