The overall vision of the NowWeMOVEcampaign is TO GET 100 MILLION MORE EUROPEANS PHYSICALLY ACTIVE BY THE YEAR 2020.It is an ambitious vision, but we believe in it. We can reach the vision if we get Europe on the move–together. objectives NowWeMOVEObjectives -Raising awareness of the benefits of grassroots sport and physical activity among European citizens; -Develop and promote opportunities to be active in grassroots sport and physical activity; -Enable sustainable and innovative capacity building for grassroots sport and physical activity providers; -Advocate for the societal benefits of grassroots sport and physical activity among policy makers; find more www.nowwemove.com

2. Vision and Mission
Our Vision : A world of people building better societies through
cultures of movement
Our Mission: We build international relations between people,
cultures, organisations and sectors. Seeing sport as a culture of
movement, we develop opportunities for learning, inspiration and
action to induce social change
Due to the threat of the physical inactivity ‘pandemic’ and related
serious health issues, physical activity has climbed international and
national political agendas. However, there is still a gap between
political agendas and actions. The goals to make people more
physical active can only be reached by innovative and practical
solutions which we are working to implement on European level.

3. WHY THE CAMPAIGN?
2
That is why, in 2012, ISCA launched the NowWeMOVE campaign; bringing together
the sport for all sector and a number of sectors to tackle the physical inactivity
epidemic across Europe.
deaths per year in Europe
attributed to physical inactivity.
*600.000
euros per year are the direct (health care)
and indirect costs of physical inactivity in
Europe.
*100 billion
TWO THIRDS of the adult population in Europe does not reach
recommended levels of physical activity

4. The overall vision of the NowWeMOVE campaign is TO GET 100 MILLION MORE
EUROPEANS PHYSICALLY ACTIVE BY THE YEAR 2020. It is an ambitious vision, but
we believe in it. We can reach the vision if we get Europe on the move – together.
objectives
NowWeMOVE Objectives
- Raising awareness of the benefits of
grassroots sport and physical activity
among European citizens;
- Develop and promote opportunities to
be active in grassroots sport and physical
activity;
- Enable sustainable and innovative
capacity building for grassroots sport and
physical activity providers;
- Advocate for the societal benefits of
grassroots sport and physical activity
among policy makers;

5. Now We MOVE Framework
» MOVE WEEK - is an annual Europe-wide activation event
and an integral part of the NowWeMOVE campaign. MOVE
Week usually takes place in the last week of September
and/or the first week of October.
» MOVE CONGRESS - an event in the Sport For All (SFA)
sector, bringing politicians, decision makers, local and
international organizations, managers and practitioners
together for three days
» MOVE AWARDS -The overall objective of NowWeMOVE
Awards is to enhance the societal impact of initiatives and
entities/individuals that make European citizens active in
sport and physical activity by offering support, recognition,
excitement and visibility.
» MOVE TRANSFER is a process of transferring the
knowledge and ideas for organizational development from
one organization to another, or from one country to
another, and scaling up the good examples.
» MOVE Quality is a tool for self-evaluation, continuous
development and improvement of physical activities’
offers, and for guided validation process.

6. Why: to promote a wider participation in sport and physical activity
Where: across Europe
Who: Sport organisations, cities, communities, clubs, institutions and individuals
How: through community events that further the participation in sport and physical activity
amongst Europeans
4
ABOUT MOVE Week
MOVE Week is the flagship event of the NowWeMOVE campaign and
MOVE Week is partner of and supporting the European Week of Sport
EUROPE’S BIGGEST COMMUNITY SPORT EVENT
GETTING PEOPLE ACTIVE THROUGH SOCIAL INVOLVEMENT

7. MOVE Week events come in all shapes and
sizes, and for all ages.

8. MOVE Week events come in all shapes and
sizes, and for all ages.

9. MOVE Week events come in all shapes and
sizes, and for all ages.

10. MOVE Week events come in all shapes and
sizes, and for all ages.

11. MOVE Week events come in all shapes and
sizes, and for all ages.

12. MOVE Week events come in all shapes and
sizes, and for all ages.

13. MOVE Week events come in all shapes and
sizes, and for all ages.

14. MOVE Week is about
GETTING PEOPLE ACTIVE THROUGH
SOCIAL INVOLVEMENT

15.  38 participating countries
 1 147 participating cities
 2 350 registered MOVE
Agents
 5 601 reported events
 20 000 estimated number
of volunteers
1 000 000 Physically active Europeans
MOVE WEEK 2014 ACHIEVEMENTS

16. 14
CAMPAIGN VISIBILITY

17. 15
CAMPAIGN VISIBILITY
DIGITAL MARKETING

18. MOVEWEEK.eu VISITORS
MoveWeek.eu (2014) visitors = 148 955
NowWeMove.com (2013) visitors = 93 129

19. FACEBOOK REACH
Aggregated Facebook Reach (2014) = 26 148 032 people reached
Aggregated Facebook Reach (2013) = 19 655 445 people reached

20. FACEBOOK REACH

21. GOOGLE ADS
97 785 307 impressions
Aggregated Google Ads

22. ONLINE ADS
200 662 693
Aggregated Ads impressions
20 662 693*
People Reached aggregated
(* Ad frequency = 10 )

23. GOOGLE ADWORDS targeted at all participating countries

24. LOCALIZED AD CAMPAIGN IN 30+ COUNTRIES

25. LOCALIZED AD CAMPAIGN IN 30 LANGUAGES

26. 24
CAMPAIGN VISIBILITY
PUBLIC RELATIONS

27. PR Reach
The media monitoring accounted
for 1 734 pieces dedicated to
the campaign in various media
channels:
Digital media
TV reportages
Radio reportages
Interviews
Newspaper articles

28. PR Reach
Radio/TV have been clearly been
standing out throughout the
insights. A lot of blogs have been
included into the statistics
Communication Summary Performance - distribution

29. PR Reach
Percentage of mentions pr.country

30. PR Reach
September and October are dominating in terms of number of results
Media Exposure

31. PR Reach
Special events – MOVE Week goes to European Parliament

32. PR Reach
Special events – European FlashMob

33. PR Reach
Word cloud on Social Media July-October (31th)

34. 32
CAMPAIGN VISIBILITY
OFFLINE COMMUNICATIONS

35. OFF LINE COMMUNICATIONS
20.100 orange T-shirts were spread across Europe

36. OFF LINE COMMUNICATIONS
145.250 bracelets were produced and distributed

37. OFF LINE COMMUNICATIONS
We painted Europe orange distributing 11.589 various posters

38. OFF LINE COMMUNICATIONS
1.160 banners were produced

39. 37
HOW DID WE ACHIEVE IT?

40. 38
The key to our success
BOTTOM – UP ACTIVATION

41. 39
NATIONAL COORDINATION
32 National coordinators
&
2 350 MOVE agents

42. 42
HOW WE DID IT?

43. 41
WE TREATED THE MOVE AGENTS RIGHT!
GAVE THEM THE TOOLS
Gadgets
Fundraising Toolkit
Social Media Toolkit
Events Toolkit
PR Toolkit
Marketing material
Graphical resourses
NATIONAL.MOVEWEEK.EU

44. 42
MILLION
MORE EUROPEANS
to be active
in sport and physical
activity
ACTIVE TRANSPORT
SPORTS INDUSTRY
COMMUNITY
TECHNOLOGY
GOVERNMENTS
CORPORATIONS
EDUCATIONENTERTAINMENT
HEALTHCARE
100
Graphic development from Designed to Move
ENGAGING DIFFERENT SECTORS

45. MOVE WEEK 2014 ACHIEVEMENTS
 38 participating countries
 1 147 participating cities
 2 350 registered MOVE
Agents
 5 601 reported events
 20 000 estimated number
of volunteers
1 000 000 Physically active Europeans

46. Find the contact information here: moveweek.eu/contact