We aim to make European Fitness Day the most active day in the year. It will be a day to celebrate physical activity. This is the first year the European Fitness Day is being organised and ISCA is asking its members, partners, friends, stakeholders, and the public to engage in organising the “most active day in Europe” and to make it happen on 15 September 2016. The methodology of European Fitness Day is based on the National Fitness Day in the UK, which has been delivered by ukactive since 2014. In 2015 the UK National Fitness Day engaged several people in 12,000 events, challenges and classes, with a national media reach of more than 30 million.

1. european-fitness-day.nowwemove.com
EUROPEAN
FITNESS DAY

2. European Fitness Day
Overview:
We aim to make European Fitness Day the most active day in the year. It will be a day to celebrate physical activity. This is
the first year the European Fitness Day is being organised and ISCA is asking its members, partners, friends, stakeholders,
and the public to engage in organising the “most active day in Europe” and to make it happen on 15 September 2016. The
methodology of European Fitness Day is based on the National Fitness Day in the UK, which has been delivered by ukactive
since 2014. In 2015 the UK National Fitness Day engaged several people in 12,000 events, challenges and classes, with
a national media reach of more than 30 million.

3. European Fitness Day
Objective
We need you to motivate people to be more active. We ask you to coordinate with your colleagues, partners and members
to organise events and activities for European Fitness Day on 15 September 2016 that will get your fellow citizens more
active. To support you, ISCA will provide each interested partner with:
• Toolkits: PR templates and social media suggestions
• Website and registration platform
• Pre-designed marketing materials – freely downloadable from the website
• A European campaign to drive awareness of the day
The European Fitness Day has as its overarching objective to showcase the importance of physical activity and to engage
more European citizens in fitness and physical activities in support of the NowWeMOVE campaign and the European Week
of Sport.

4. The end goal
We need your motivation and support to coordinate and organise
15 000 events through which we will move a minimum of 750,000
European citizens on one day

5. Communication
objectives
• Raise awareness among European citizens about the benefits of being active and the diversity and attractiveness of
fitness-oriented activities.
• Create urgency in the EFD offer – one day only – the most active day – all over Europe.
• To demonstrate that your organisation is a dynamic organisation that encourages physical activity among various groups
• To promote the NowWeMOVE campaign its mission, vision and political objectives
• To promote the European Week of Sport held between 10 and 17 September 2016

6. European Fitness Day
Strategic directive
Focus your attention on the importance of delivering valuable campaign. Through focus and quality you can gain from
engagement in a European campaign
• Attract media attention and create positive visibility for your organisation and NWM campaign and #BeActive.
• Convey the main messages of the campaign – being active is easy, fun and fashionable

7. Value proposition
Why should you
participate?
• You will be part of a truly European event which will help you to raise awareness and celebrate physical activity
• You will have access to easy-to-use PR tools and marketing materials
• ISCA will provide valuable and practical know-how to national partners – MOVE Agents, local governmental entities, etc.
• You will gain national and international recognition through press/social media support
• You can use events to engage with the local communities, potential new members, potential funding partners
• European Fitness Day is a good retention tool for current members
• You can attract new members to your club or facility by opening your doors on European Fitness Day

8. How to participate
• Plan and decide on the activity/activities you will be coordinating
• Solicit your partners: own members, fitness centres, health clubs, other fitness operators
• Review the information provided by ISCA - toolkits, marketing materials, etc.
• Provide information to your partners through a national kick-off meeting or via e-mail, direct mail, Skype meetings
• Contact the National Coordinating Bodies for EWoS and engage in a conversation with them requesting support for your
initiative
• Make sure you communicate externaly about the European Fitness Day – social media, PR actions, meetings
• Update your website and other digital properties with details of the European Fitness Day
• Make sure that you ask all of your partners – fitness gym, wellness centres, sports clubs to register their activities on
http://european-fitness-day.nowwemove.com/

9. What you and your
partners can do…
• Open doors in fitness centres, sports clubs, health clubs
• Introduction to strength training
• Longest squat competition
• Biking
• Spinning lessons
• Rowing
• Dance workshops and lessons
• Standing exercises, no chairs in the office – promotion to corporate partners
• Martial arts try-outs
• Outdoor activities for kids
• Cross fitness competitions on a club level
• Bootcamps in the park

10. How will ISCA support
you?
We will provide you with the following tools:
• European brand – NowWeMOVE Website and registration
system
• Event Manual and Event Ideas based on the winning
concept of UK Active.
• Event Marketing and Social Media Toolkit including
adaptable designs of banners, posters, t-shirts etc.
• Pan-European centrally led mix-media campaign.
• Online promotion plan of concept and local events
(primarily Google AdWords).
• Social media promotion suggestions (Facebook, Twitter,
Instagram)
• Opportunities for placing own content on the campaign’s
own media properties
• Basic education – capacity building.
• Expert advice support from ISCA’s experts and the
partner’s experts
• Networking opportunities on an international level.