The survey results showed that the ages of respondents matched the target age range of 16-22 years. The gender ratio of respondents was almost equal between women and men. The most favored music genre was indie, so the creator decided to choose an indie song for their music video. All respondents said they watched music videos for enjoyment. While watching frequencies varied, all respondents watched videos at least once a month. Preferences for narratives depended on the artist.