A music video typically lasts the length of the song and either features or does not feature the artist. It aims to be memorable in order to promote the artist and single or album. Analysis of music videos can examine how they illustrate or amplify the song, create disjuncture, employ the male gaze, or use other established theories.

1. What is a music video?

2.  Has specific conventions depending on the genre
 Usually lasts the length of the song but there are
many videos that have lasted longer
 May or may not feature the artist
 Needs to be memorable
 Sometimes tells a story
What are the conventions of a music
video?

3.  To promote the artist and single/album
 To entertain
 Often gives the listener a better understanding of the
song
 To help make people remember the song
What is the purpose of a music video?

4.  Using Andrew Goodwin’s theory – Illustrate, Amplify,
Disjuncture
 Using Laura Mulvey’s Male Gaze theory
 Using John Stewart’s theory -
How can you analyse music videos?