The survey analyzed responses from 10 people to help decide factors for a new music video. 90% of respondents were between ages 16-20. Most listened to music on YouTube and preferred rock or indie genres. 50% preferred a narrative style video. The results will help choose a song, target audience, and incorporate popular elements like location and artist performance.

1. Survey Monkey Questionnaire Analysis
The purpose of thismarketresearchsurveywasto collectprimarydata to helpme make decisions
and see whatpeople likeandwantto see ina newmusicvideo.Toconstructthe surveyI useda
website calledsurveymonkey;thisisaneasywayto creat questionnairesandcollectthe datato
analyse it.Thisinformationthenhelpedme todecide factorssuchas a specifictargetaudience,what
platformspeople listentomusiconmost frequently andgenerallywhattheylikeinamusicvideo
and howoftentheywatchthem.
Gender
The bar chart belowshowsthe precentage of malesandfemaleswhotookmysurvey.The results
showthat 70% of malestookthe surveywhereasonly30% felamesdid.Thiscouldhelpdecision
makingwhenmakingthe video.Forexample thiscouldhelpdecideupontheartistwe choose toplay
the song inthe video.The storyline andthe locationcouldbothbe made to appeal more to men.

2. Age
The chart belowshowsthe age of the people whotookthe survey. Itclearlyshowsthat90% of the
people were between16and 20, whereasonlyone personwas31-40. Thishelpsdecide the target
audience of the musicvideowhichwillbe people ages16-20. Knowingthisastoryline canproperly
be decidedwiththe age range inmind.
Occupation/Education
The pie chart belowdisplaysthe occupation/educationof the 10 people whohave takenthe survey.
The chart showsthe 9 outof 10 people were collegestudentsand1 personwasa teacher.This
informationhelpsuswhenplanningthe musicvideowhatthe storyline maybe.Thisisbecause
differentage rangeshave differenttastesandlikes.Therefore we needtothinkof anideathat
wouldappeal toa youngeraudience of around16-20. This informationcouldalsohelpustodecide
upona songas a youngergenerationmaybe more influencedbypopculture therefore prefer
newer,popularmainstreammusic.
90%
10%
Occupation/Education
Student
Teacher

3. What genre of musicdo youprefer?
The bar chart belowshowsthe genresof musicwhichpeople like whotookthe survey.The
informationshowsthat30% likedrock,30% likedindie/alternative,20% likedR’n’B,only10% liked
heavymetal and10% likedpop.Thisinformationisuseful asithelpsagreat deal whendecidingona
songto use in the musicvideo.Aswe now know that rock andindie/alternative are the most
popularanswerswiththe people whoweresurveyed,itsmore thanlikelyone of these geneswill be
chosenforout video.

4. What websitesdoyouuse toviewandlistentomusicvideos?
The bar chart belowshoesthe differentplatformswhichmusicvideoscanbe watchedandlistened
to on.The chart clearlydisplaysthatYouTube wasthe mostpopularplatformwithanoverall 80% of
the surveyors’resultsbeingthis. Vevohas20% whereasSpotifyonlyhave 10%.One persondoesn’t
use internetsitesandnoone watchesthemonMyspace. If we were to publishourvideoona
website forpeopletoviewitthenYouTube wouldbe the mostobviouschoice asmostpeople use it.
Therefore the videowouldbe seenbyalargeraudience hopefullymakingitmore successful.

5. How oftenperweekdoyouwatch musicvideos?
The chart belowshowsthe numberof timesperweekthatthe peoplewhotookthe surveywatch
musicvideosperweek.60%of themwatchedmusicvideos0-3times,30% of people wachthem4-6
timesandonly10% of themwatch musicvideos7-9times.Noone who took the surveywatches
musicvideos10 or more timesperweek.Thisinformationcouldhelpusdecide whichdayisbestto
uploada videopotentiallyorjusthelpestimate how manypeople will watchit.

6. What style appealstoyou most?
Thisquestionaskedthe surveyorswhichstyle theypreferredthe mostandthe bar chart below
displaysthe results. 50% of the people likedanarrative,tellingastorythroughoutthe video.405 of
the people likedperformance,whichshowsabandor artist preformingthe songbeingplayed.
Whereasonly1 personpreferredaconceptual styledmusicvideo,thisbeingdifferentandunique
withno logical meaningtoit.

7. Do youwatch musicvideos?
Thisquestionsimplyasksif the personwatchesmusicvideos.90% or the people saidyeswhereas
only10% said no.Thisinformationtellsusthatitisworthwhile makingthe videoandthatitwon’tbe
a waste of time makingit.Thisbeingbecause bylookingatthe resultswe know thatpeople are
goingto watch it.
Do musicvideoshelpcontributetothe successof an album?
The chart belowshowsthat70% of people dothinkthata musicvideohelpscontribute tothe
successof an album.Whereas 30%disagree. The oneswhosaidyeshave saidthisbecause they
thinkif theysee a musicvideoandlike itandthe song that goeswithitthenthey’re more likelyto
buythe album.Itallowsthemtovisuallysee the storythatthe songis telling,therefore makesthem
connectwiththe album.The 30% that saidno have saidthisbecause theybelievethatif theylike

8. In youropinionwhatmakesagood musicvideo?
The pie chart belowshowsall the factorswhichthe tenpeople whotookthe surveythoughmade a
goodqualitymusicvideo.Itisimportanttothe audience thatwe have a strong narrative asit is
popularforpeople tolike agood storyinthe video.Also it’scleartosee thatpeople liketosee a
bandor artistpreforminginavideo,knowingthiswe cancreate a videowhichsuitsouraudience’s
needs.Nightlife isalsoapopularfactorwhichpeople like tosee inavideo.Dependingonthe genre
we choose will determine whatlocationwe use andweatheritwill be somethinglike aclub/
nightlifescene ornot.Hopefullywe cancreate somethingthathasn’tbeenseenbefore whichwill
suitthe needsof the one personwhovaluesthisfactorina musicvideo.
20%
30%30%
10%
10%
In your opinion what makes a good music
video?
Night-life
Good story
Band preformance
Nice location
Seeing something that hasn't
been done before