Brick-and-mortar retailers rely on environmental branding throughout their stores to reinforce their overarching brand story, create a unique environment, and help consumers find their way. How is your brand coming to life in the physical world? Read up on how to strategically approach environmental branding.

1. A Strategic Approach
To Environmental Branding
SHAPE

2. What’s A Branded Environment Without Strategy?
Environments That Make An Impact
Driving Revenue With Environmental Branding
Measuring Environmental Branding Success
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3. What’s A Branded Environment
Without Strategy?
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4. Imagine this: after perusing a restaurant’s sleek and modern
website, you decide to pay the place a visit. As soon as you open
the door, you’re hit with a kitschy look that reminds you of a mid-
70’s Wrec room. Are you in the right place? Sure are—the business
has just ignored any sense of strategy when creating their physical
space. On the other hand, creating an environment that aligns with
your brand and design strategies will help you develop environmen-
tal branding that’s tailored to your business.

5. Environmental design is all about
setting the mood and making people
feel an emotional connection to the
place they’re in.
Paul Dunbar, Graphic Designer

6. Environments That Make An Impact
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7. From trade show booths to bathrooms, environmental
branding comes in all shapes and sizes. Environmental branding
could be something as simple as the interior design of an office
or as complicated as an entire structure, but one thing remains
the same: it’s all about the experience.

8. When it comes to environmental branding, there’s no
shortage of creative possibilities; that doesn’t mean you
should do something “cool” just for the sake of it. Any
environmental branding you utilize should align with your
brand strategy and positively contribute to your business
goals. Otherwise, you’re simply dressing up a space and
spending unnecessary cash.
Environmental branding often requires a significant
commitment of resources—and the end result is hard
to alter. Creating solutions that are scalable and offer
flexibility will ensure that you maximize your investment.
When possible, create environmental elements that
have multiple uses without making them seem like
generic solutions.
Keeping your messaging and branding consistent across
digital and physical spaces will do wonders for your brand.
Doing so provides your target audience with a seamless
experience that reinforces their visual perception of your
brand. In the end, you’ll boost brand recognition by carving
out a unique visual niche in the minds of your customers.
DON’T ABANDON
YOUR BRAND
THINK ABOUT THE
LONG RUN
MERGE YOUR MESSAGES

9. Driving Revenue With
Environmental Branding
03

10. While your environmental branding should initially turn heads,
it should ultimately open wallets. When used strategically,
environmental branding can boost your revenue in a
variety of ways.

11. Use environmental branding to expose your brand to a
group of people that have never heard of it before. By
doing so, you can capitalize on the opportunity to create
new customers.
Environmental branding can be used to visually and
spatially navigate customers through a branded space.
Wallgraphics help support your brand positioning, while
clear signage guides people along the perfect path.
Whether it’s your brand’s permanent physical location
or a tradeshow, do everything you can to ensure that
your environment has a positive influence on prospects
and keeps them coming back for more.
INCREASE BRAND
AWARENESS
INSPIRE ACTION
PROVIDE A GREAT
EXPERIENCE

12. Measuring Environmental
Branding Success
04

13. For some, the thought of measuring the effectiveness of their
environmental branding can be a bit daunting. By setting up a
system that enables you to track your environmental efforts,
you’ll be able to analyze responses and measure your success.

14. Great environmental branding speaks to more than
your target audiences—it should also have an effect
on your employees. Using your environmental branding
to reinforce your internal culture will lead to happy
employees and, ultimately, happy customers. Talk to
your team and see if they identify with the environment
you’ve created.
If your environmental strategy aligns with an effective
brand strategy, you shouldn’t have anything to worry
about. However, getting some feedback from your
target audience will let you know if you’re still on the
right track. Use their responses to gauge the
effectiveness of your environmental branding by
looking for answers that pop up on a regular basis.
Strategic environmental branding might be just
what you need to put a spotlight your brand. See an
updated environmental presence causes an uptick in
the awareness of your brand among target audiences.
Seek out new customers and see if your environmental
branding had anything to do with their newfound
interest in your brand.
KEEP AN EYE ON YOUR
COMPANY CULTURE
SEEK OUTSIDE FEEDBACK
BREAK DOWN YOUR BRAND
AWARENESS

15. Connect With MM Brand Agency
For Additional Insight on A Strategic
Approach To Environmental Branding
MMBRANDAGENCY.COM HELLO@MMBRANDAGENCY.COM TEL 917 626 8270
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