Gordon Ramsay has a 10-point plan for improving restaurants that need help boosting sales and profits, which involves having clear objectives, strong leadership, the right décor and menu, disciplined kitchen and staff training, motivating employees, and delivering great customer service. Running a sales team is similar and requires clear objectives, skilled managers, a disciplined selling process, training, skilled employees, desirable products, understood processes, and great customer service. The author offers sales audits through their company that can deliver impressive results like Ramsay, by impartially observing businesses and focusing on improving results rather than day-to-day operations.

1. The Gordon Ramsay
technique
How Gordon might tackle your sales issues
The Sales
Training
Consultancy

2. The Gordon Ramsay
technique
By Frank Atkinson, Sales and Marketing Director, the
Sales Training Consultancy
When Gordon Ramsay helps boost the sales and profits of restaurants that
need to improve, he has a solution that he offers.
His solution is a 10 point plan. What he says is:
1. Have clear objectives. Decide what you want to achieve
2. Make sure the chef and owner have strong leadership skills
3. Get the décor right
4. Simplify the menu
5. Bring effective discipline into the kitchen
6. Improve the quality of the food
7. Train the staff
8. Develop team spirit and improve the way the team works
9. Motivate the staff
10. Deliver great customer service
Running a sales team is a bit like running a successful restaurant. If we get the
basics right the results will follow.
This means having:
1. Clear objectives and a sales plan that everyone understands
2. Managers and directors who are skilled at managing, motivating and
communicating with the team
3. A disciplined approach to selling
4. A planned approach to training and development
5. A highly skilled sales team
6. Products, or services that people want to buy
7. Processes in place that everyone understands
8. Systems in place to guarantee great customer service
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3. So why do these people need Gordon to improve their business? He is an
impartial observer with lots of relevant experience and is focused on improving
results, rather than being involved in the day to day running of the business.
More to the point, he makes things happen.
We offer a similar service. It is called our sales audit. It begins with a free
consultation and it can deliver impressive results.
If you would like to talk it through e-mail me frank@salestraining.co.uk or give
me a call on 0845 8725620. I would be happy to meet with you and see whether
this approach could help your business.
For more information on training courses and the range of other services offered
by the Sales Training Consultancy, visit our website www.salestraining.co.uk or
e-mail me Frank Atkinson frank@salestraining.co.uk
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