The document proposes that Target collaborate with high-end designers like Tory Burch and Kate Spade to create an exclusive online product line catering to Target's main demographic of women. This would allow Target to differentiate its products, appeal to multiple generations, and compete with more upscale retailers. Releasing the line exclusively online first would help Target gauge the top sellers to then place in stores, avoiding surplus merchandise. The proposal claims this strategy would boost Target's brand image while staying true to its values and customer-focused approach.
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
Tag 8 is an independent brand consultancy working hard and smart to make a positive impact in the world we share. We have spent the last decade helping leading organisations and brands to innovate faster and smarter. Whether via brand-led innovation, design thinking, strategy or creative content, we are particularly proud of the meaningful work and brands we have built.
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
Tag 8 is an independent brand consultancy working hard and smart to make a positive impact in the world we share. We have spent the last decade helping leading organisations and brands to innovate faster and smarter. Whether via brand-led innovation, design thinking, strategy or creative content, we are particularly proud of the meaningful work and brands we have built.
Huge range of graphics and web designing services with flexible
convenience.
We provide beautiful graphical designs
in reasonable cost to brand your business options
We make over explicit experiences for brands and companies by using imaginations and innovations.
O'Daniel Designs - About Us | Branding. Marketing. Web. InteractiveGina O'Daniel
O’Daniel Designs is a full-service design firm that specializes in helping companies of all sizes with their unique branding, marketing, website and interactive needs. We create designs that authentically represent your company.
Discover how O’Daniel Designs can help you transform your brand’s image to leave your competition in the rear-view mirror.
Contact us to continue the conversation.
In order to emphasize the creative approaches of those businesses, Insights Success has compiled its list of “The League of Most Creative Packaging Design Companies to Know 2019”.
PMC Inc. is a Strategy & Design agency providing Insight, Concept and Creative services to retail and restaurant brands.
Contact us at info@powermarketingconnections.com
FOREST is an all creative agency that specialises in the
exotic art of brand storytelling. We cra insighul
creative work which result in compelling brand
experiences and wholesome value. We are an all hands
on deck advertising solutions provider with a panache for
creating outstanding creative work for any, and all,
media. We value ourselves as an immaculate provider of
creative solutions that connects with the target market.
MARKETING PLAN 12MARKETING PLAN2MARKETING PLANMarke.docxinfantsuk
MARKETING PLAN 1
2
MARKETING PLAN
2
MARKETING PLAN
Marketing Plan
Natalie Locke
Harrychand Kalicharan
MKT 500
02/01/2015
Abstract
Developing a successful market plan for a company demands a strategic analysis of various parameters (Luther, 2011); both within and outside the company. This paper will discuss the market plan for my product company by narrowing down to the following areas: a brief description of the company, analysis of the business external environment, determination of the target market, decision of company objectives, measurement of short term and long term goals, and a SWOT analysis for the product. Company description is next.
Company description
My company, Classy Wear Inc., is a product based revenue generating organization whose head office will be set in New Orleans. The company will design adult women’s office clothing according to their custom specifications. With more than 200 employees to start off, it is crystal clear that a lot has to be done for the company to perform well and outdo its competitors; and establish itself as a leading brand on a global scale.
Environmental analysis
Business external environment consist of the following sub-environments; technological, legal, economic, sociocultural, competitive and political environments.
Competitive environment: recognized clothing brands not only in New Orleans but the US as a whole include but not limited to the following; Adam Jones Fashion, Alexander McQeen Fashion, Armani, Akademics Clothing, and Acne Studios. One notable similarity among them is the lack of specific product definition; they deal in a wide category of clothing, ranging from those of children to adults, men to women, casual to office wear. This is a good indicator to Classic Wear Inc., a company that will specifically narrow in one clothing line. Additionally, many of the competitors in the market release their products in bulk, from which customers make their selection on finished products. Classic Wear Inc. aims to doing the reverse, giving customers the opportunity to describe the design they desire, after which the company production team will design and make according to customer specifications; a factor that will definitely put the company on a better competitive scale.
Sociocultural: Many have described the current human generation, the millennials, as ‘trendy’. This is to mean they go with the demands of the present times; clothing designs is no exception. Presently, women desire clothing that fit their shape, custom-made, ‘fashionable and sexy’ as others would describe. Classic Wear Inc. will be the ultimate designer of choice for many, since social and cultural factors surrounding the millennials is factored in.
Other environments: The political and legal environments in the US are stable; it facilitates efficient transaction of business operations. The economy on the other hand is an indicator of business growth; business sales decrease drastically when the economy is at ...
Huge range of graphics and web designing services with flexible
convenience.
We provide beautiful graphical designs
in reasonable cost to brand your business options
We make over explicit experiences for brands and companies by using imaginations and innovations.
O'Daniel Designs - About Us | Branding. Marketing. Web. InteractiveGina O'Daniel
O’Daniel Designs is a full-service design firm that specializes in helping companies of all sizes with their unique branding, marketing, website and interactive needs. We create designs that authentically represent your company.
Discover how O’Daniel Designs can help you transform your brand’s image to leave your competition in the rear-view mirror.
Contact us to continue the conversation.
In order to emphasize the creative approaches of those businesses, Insights Success has compiled its list of “The League of Most Creative Packaging Design Companies to Know 2019”.
PMC Inc. is a Strategy & Design agency providing Insight, Concept and Creative services to retail and restaurant brands.
Contact us at info@powermarketingconnections.com
FOREST is an all creative agency that specialises in the
exotic art of brand storytelling. We cra insighul
creative work which result in compelling brand
experiences and wholesome value. We are an all hands
on deck advertising solutions provider with a panache for
creating outstanding creative work for any, and all,
media. We value ourselves as an immaculate provider of
creative solutions that connects with the target market.
MARKETING PLAN 12MARKETING PLAN2MARKETING PLANMarke.docxinfantsuk
MARKETING PLAN 1
2
MARKETING PLAN
2
MARKETING PLAN
Marketing Plan
Natalie Locke
Harrychand Kalicharan
MKT 500
02/01/2015
Abstract
Developing a successful market plan for a company demands a strategic analysis of various parameters (Luther, 2011); both within and outside the company. This paper will discuss the market plan for my product company by narrowing down to the following areas: a brief description of the company, analysis of the business external environment, determination of the target market, decision of company objectives, measurement of short term and long term goals, and a SWOT analysis for the product. Company description is next.
Company description
My company, Classy Wear Inc., is a product based revenue generating organization whose head office will be set in New Orleans. The company will design adult women’s office clothing according to their custom specifications. With more than 200 employees to start off, it is crystal clear that a lot has to be done for the company to perform well and outdo its competitors; and establish itself as a leading brand on a global scale.
Environmental analysis
Business external environment consist of the following sub-environments; technological, legal, economic, sociocultural, competitive and political environments.
Competitive environment: recognized clothing brands not only in New Orleans but the US as a whole include but not limited to the following; Adam Jones Fashion, Alexander McQeen Fashion, Armani, Akademics Clothing, and Acne Studios. One notable similarity among them is the lack of specific product definition; they deal in a wide category of clothing, ranging from those of children to adults, men to women, casual to office wear. This is a good indicator to Classic Wear Inc., a company that will specifically narrow in one clothing line. Additionally, many of the competitors in the market release their products in bulk, from which customers make their selection on finished products. Classic Wear Inc. aims to doing the reverse, giving customers the opportunity to describe the design they desire, after which the company production team will design and make according to customer specifications; a factor that will definitely put the company on a better competitive scale.
Sociocultural: Many have described the current human generation, the millennials, as ‘trendy’. This is to mean they go with the demands of the present times; clothing designs is no exception. Presently, women desire clothing that fit their shape, custom-made, ‘fashionable and sexy’ as others would describe. Classic Wear Inc. will be the ultimate designer of choice for many, since social and cultural factors surrounding the millennials is factored in.
Other environments: The political and legal environments in the US are stable; it facilitates efficient transaction of business operations. The economy on the other hand is an indicator of business growth; business sales decrease drastically when the economy is at ...
If your company needs to submit a Product Launch Advertising Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3rBeW9S
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
1. Assignment 3 Part C Your Marketing PlanDue Week 9 and worth.docxjeremylockett77
1. Assignment 3: Part C: Your Marketing Plan
Due Week 9 and worth 280 points
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan:
1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
2. Develop the company’s pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
5. Develop your online and direct marketing plan most relevant for your product / service and audience.
6. Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
2. Evaluate marketing strategies used to create/communicate customer value.
d. Analyze integrated marketing communications and its relationship to advertising strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.
Running Head: MARKETING PLAN B
1
MARKETING PLAN B
6
Assignment 2: Part B: Your Marketing Plan
Chet L. Walker
Strayer University
Dr. Alex Onukwugha
MKT ...
Growth Conference Europe 2019 - Luca Senatore' SlidesLuca Senatore
Luca Senatore's slides from the Growth Conference Europe event held in June 2019 in Milan. We address how to build a powerful mission, build a remarkable proposition and set clear powerful goals.
Gould | Strategic Branding | Portfolio Peter Gould
Gould is an internationally acclaimed strategic branding firm. For over ten years we have designed, launched and grown sustainable brands for clients using our unique strategic process.
We love to help develop meaningful, engaging, authentic brands and creative experiences using our unique strategic toolset and creative process.
Our award-winning creative team is passionate and caring. Clients trust us because we love what we do and we value quality long-term relationships.
Digital marketing is the best way of marketing in this modern era. Magna Marketing is a digital marketing company in Trivandrum. We are dedicated to helping businesses to achieve their marketing goals through digital marketing services. Our company was founded on the principle of providing top-notch services to our clients. We provide detailed analytics and reporting that help you understand the performance of your digital marketing campaigns. Our team will track key metrics like website traffic, conversion rates, and ROI, and use those insights to optimize your campaigns and deliver better results.In this document, a nodal study and analysis of digital marketing are done.
Thank you for considering our digital marketing services. Above all, we look forward to the opportunity to work with you and help you achieve your marketing goals. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Target Project Final report
1. Online luxury Design Six Amigos
i
Designer Clothing for a New
Shopping Experience
2. Online luxury Design Six Amigos
ii
Online Luxury Design
Designer Clothing for a New Shopping Experience
Proposed to
Gregg W. Steinhafel, CEO
Target Corporation
Presented by
The Six Amigos:
Andrew Janusz
Zach O’Connor
Josh Flick
Jeff Seng
He Song
April 4, 2013
KelleySchool of Business
1309 E. Tenth Street
Bloomington, IN 47405
3. Online luxury Design Six Amigos
iii
March 26, 2013
Gregg W. Steinhafel
Target Corporation, CEO
1000 Nicollet Mall
Minneapolis, MN 55403
Dear Mr. Steinhafel,
SUBJ: DESIGNER CLOTHING FOR A NEW SHOPPER EXPERIENCE
Six Amigos Consulting wants to thank you for the opportunity to work with Target Corporation.
We are honored in the opportunity to provide you with a solution to perform better for guests,
given the emergence of online retailing.
After researching and analyzing Target and its competitors, we have discovered that Target’s
main consumer is a female around the age of 46, the youngest amongst major retailers. With
this in mind, we decided to incorporate the average Target guest into our idea. Six Amigos
Consulting believes Target should collaborate with high-end designers to create a product line
specifically catered to the main Target demographic, with an emphasis on women’s apparel.
We believe that through this exclusive collaboration you would gain an edge on your
competitors while reaping benefits. In the formal report, we give important recommendation
and implementation steps to follow through with our proposal.
Six Amigos Consulting would like to thank Professor Jeanette Heidewald and Merchandise Lead
Sarah Zehrer for providing valuable insight during our research and formation of this proposal.
Please feel free to contact Six Amigos Consulting with any questions or concerns by emailing us
at SixAmigos@gmail.com or by phone at (812) 999-9999. We look forward to working with
Target Corporation and strongly believe our suggestion will continue Target’s success in the
future.
Sincerely,
Six Amigos Consulting
4. Online luxury Design Six Amigos
iv
Table of Contents
Executive Summary....................................................................................................................... vi
Designer Clothing for a New Shopping Experience....................................................................... 1
Target Invests In Its Guests.............................................................................................................1
Innovation Creates Success.............................................................................................................1
Online Sales Consumption..............................................................................................................2
Emerging Trends............................................................................................................................. 2
The Rise of the Female Economy.....................................................................................................3
The Digital Age Brings More Wireless Devices.................................................................................3
The Next Step:................................................................................................................................. 4
Synonymous Values.......................................................................................................................5
Product DifferentiationWins..........................................................................................................5
Collaborations benefit both parties.................................................................................................6
Implement online first....................................................................................................................6
Moving Forward ............................................................................................................................. 7
1. Contact Designers.......................................................................................................................7
2. Design, Agree, Produce...............................................................................................................7
3. Release Line ...............................................................................................................................8
4. Prep and Integrate......................................................................................................................8
Profit Analysis................................................................................................................................. 9
“Expect More, Pay Less”............................................................................................................... 10
Appendices.................................................................................................................................... 11
Appendix A: SWOT Analysis Pre-Implementation..........................................................................11
Appendix B: SWOT Analysis Post-Implementation.........................................................................12
Works Cited................................................................................................................................... 13
Works Consulted........................................................................................................................... 14
5. Online luxury Design Six Amigos
v
Table of Figures
Figure 1 The Model of Kate Spade .......................................................................................................1
Figure 2 U.S. Online Retail Forecast .....................................................................................................2
Figure 3 Online Consumers per Year(Millions) .....................................................................................2
Figure 4 The Rise of the Female Economy ............................................................................................3
Figure 5 Website Visits by Device.........................................................................................................3
Figure 6 Brand Priorities......................................................................................................................4
Figure 7 The Information of Designers .................................................................................................7
Figure 8 Implementation process.........................................................................................................8
Figure 9 Production Costs....................................................................................................................9
Figure 10 Profit Analysis......................................................................................................................9
6. Online luxury Design Six Amigos
vi
Executive Summary
Purpose of the Report
The principle reasons for this report are to: 1) Assess Target’s current market position 2)
address the changes in Target’s market and 3) propose a strategy and implementation plan to
respond to these changes.
Defining the Market
Target is known for maintaining a strong set of values and providing for its guests and
communities. These values led to strong and consistent guest loyalty. Target’s ability to drive
innovation has led to unique products that resonate with guests and appeal to their desires.
Target fulfills these desires by providing an online marketplace the guests use to purchase
products. The past has shown that Target’s website is a key profit driver within its business.
Survival of the Fittest
Given the emergence of online retailing, Target success depends on its ability to adapt to
market changes. An increase in wireless devices represents a large portion of this change
requiring attention from Target. Women also represent an immense portion of emerging
market. In order to capture this new influential demographic, Target must address their needs.
Through the implementation of Online Luxury Design, Target will be able to cater to this
demographic.
Defining Online Luxury Design
Target previously partnered with various luxury designers, which resulted in inconsistent sales
outcomes. Our new approach allows Target to have more control over the product lines. This
control stems from Target’s ability to ascertain which products are top-selling within the
product line. Following this result, Target will maintain cost-efficiency by placing top-selling
products in stores.
Building Blocks to Success
Target’s implementation of this new approach to online luxury design will allow it to give its
guests a broad range of new products while appealing to their styles and values. Six Amigos
Consulting suggests these 4 steps to profitability and guest satisfaction:
1. Contact designers to discuss project elements
2. Agree upon a deal and allow time for product development
3. Use multi-channel marketing to create buzz for product followed by online release
4. Plan and implement in-store placement of top-selling products while catering to region
specific climate
7. Online luxury Design Six Amigos
1
Designer Clothing for a New Shopping Experience
In 1962 Target set out in pursuit of a goal to completely redefine the shopping experience for
its guests. For the past 60 years, Target committed itself to providing its guests with a pleasant
shopping experience that offered both everyday essentials and fashionable merchandise for a
low cost. As a result of its success, Target Corporation is now the second largest retailer in the
United States (“Target Corporate”).
Target Invests In Its Guests
By maintaining a strong set of moral values, Target increases customer loyalty and
differentiates itself from other competitors. Target believes that benefiting the surrounding
communities is essential to its business model ("TARGET”). According to Target.com, each year,
it gives back 5% of its total profits to communities across the country. Furthermore, Target
participates in community service activities and donations substantial amounts of wealth to
further education. In 2011, Target’s employees accumulated 475,000 hours of community
service and donated over $100 million toward education ("Target Corporate”). By investing in
the community, Target transformed its bulls-eye logo
into an iconic symbol that is recognized by 96% of
consumers. Targets ability to integrate its values into its
business model has resulted in customer loyalty that is far
superior to that of its competitors.
Innovation Creates Success
Product differentiation is ingrained in the company through
heavy focus on design and innovation. Target proved its
leadership position in design and innovation through its
collaboration with Isaac Mizrahi in 2003. The collaboration
began a decade long drive by retailers to attract new
customers through unique product sourcing. However,
Target remains focused on its customers by releasing
products that aimspecifically at Target’s main
demographic: 40 year-old, college-educated women (“Fast Facts”).
With the focus on this particular consumer demographic, Target released exclusive designer
collaborations that appealed to these women and their sense of fashion. It has worked with
the likes of Pabral Gurung, Neiman Marcus, Kate Young, and many others. One such
Figure 1 The Model of Kate Spade
Source: thrifty-tyra.com
8. Online luxury Design Six Amigos
2
collaboration, Missoni for Target, succeeded extremely well for the company both in-store and
online. In fact, its popularity crashed the online website and in-store stock sold out within the
day. The website crash is just one indicator of the current online market.
Online Sales Consumption
Target’s Online sales increased 10% in 2012 and global online retail sales are projected to
increase over 62% by 2016 (Indvik).
In 2011, U.S. online retail sales
topped $200 Billion dollars and
are expected to reach $327
Billion dollars by 2016.
Source: Indvik
In 2011, 167 million consumers purchased something online. That number is expected to grow
to 192 million by 2016. The totals represent 53% and 56% of the population respectively. With
over half of the United States making
purchases online, the online retail
market is ripe for expansion and growth.
Emerging Trends
Target’s current strategies and the current market
condition allowed it to hold a leadership position.
However, there are some emerging trends that are
changing the market and need to be addressed. By
taking action, Target can respond to these changes
and continue the positive online experience that
customer’s desire.
Figure 2 U.S. Online Retail Forecast
Figure 3 Online Consumers per Year (Millions)
Source: Halid
9. Online luxury Design Six Amigos
3
The Rise of the Female Economy
Within the U.S., women control roughly $7 trillion in annual consumer spending, and are
expected to increase to 2/3 of all U.S. consumers spending. Women represent a growth market
bigger than China and India combined (“HBR”). Senior women age 50 and older control net
worth of $19 trillion and own more than three-fourths of the nation’s financial wealth
(“Ogilvy”). The Baby Boomer Generation will have more money than any other generation in
history. Not only do women represent a significant portion of the world’s buying power but also
they do most of the shopping.
Figure 4 The Rise of the Female Economy
The Digital Age Brings More Wireless Devices
While consumers are spending more time online making purchases, an increasing amount of
devices are becoming Internet capable. The increase in internet-capable devices has paralleled
increasing online sales. According to Monetate Solutions, websites they tracked saw desktop
and laptop visits decrease from 92.33 percent to 81.60 percent in one year. While that may
seem like a negative thing, both tablets and
smartphones more than doubled their Figure 5 Website Visits by Device
Source: MarketZeus
MarketingZeus
Source: Campbell
10. Online luxury Design Six Amigos
4
market share in the same year. For all of 2011, some 66.9 million tablets sold around the world,
up approximately 260 percent from 2010 (Roggio).
One of the most important trends to take
into consideration is Target’s aging
consumer demographic. As the
demographic ages, its preferences will
change. The change will include the
product types being purchased and how
they are purchased. With millennials
growing older, they are going to start
having more buying power. By 2015,
almost half of the world’s population will be
under the age of 25 (“Millennials”).
Millennials will have experience with mobile
devices, allowing them to increasingly purchase online from any location in the world. Their
views on brands and value have also shifted from the current Target demographic. Millennials
desire brands with attributes like “cool”, “trend-setting”, and “unique”. Out of a rank of 1-39,
millennials rank those 3 attributes in the top 15. On the other hand baby-boomers rank the
same attributes much lower on the list at 23, 24, and 25. Both generations have radically
different views on brands and their value, which Target may need to respond to soon.
The Next Step:
Six Amigos Consulting believes Target should collaborate with high-end designers to create a
product line specifically catering to the main target demographic with an emphasis on women’s
apparel. The designer apparel should be implemented exclusively online for a period of one
month allowing target to gauge which products are most successful. The top selling products
should then be transferred in-store to further increase sales.
We recommend that Target form partnerships with the Tory Burch, and Kate Spade. These
designers are extremely popular, like-minded in values, and produce unique products.
Integrating a line of products with each of these designers will set Target apart from
competitors while staying in line with their ideals. This report includes a thorough
recommendation explaining the benefits of high-end, online-exclusive collaborations, how
implementation can be carried out, and how Target can expect to be affected by
implementation.
Figure 6 Brand Priorities
Source: Boomers
11. Online luxury Design Six Amigos
5
Synonymous Values
Target and our recommended designers share similar values. Target has been giving 5% of
income to the community each year since it was founded. They believe it is essential to their
business model to serve their communities through charitable donations. Our recommended
designers, Kate Spade and Tory Burch, serve communities through philanthropic organizations.
Kate Spade specifically works with Women for Women International, an organization striving to
help women’s lives in warring countries.
The company creates engraved bracelets with a positive message which are sold on its website.
25% of all sales of these bracelets go to Women for Women International.
Tory Burch strives to provide benefits to women in the United States. Recently, she founded
the Tory Burch Foundation, which aims at providing economic opportunities to women and
their families. The foundation “invests in the success and sustainability of women owned
businesses through grants and microfinance for women entrepreneurs” (“Tory Burch”).
Through its mentoring program, the Tory Burch Foundation provides young women with the
necessary tools to become successful as entrepreneurs and leaders.
Our recommended designers share the same values that target holds and preach. Through
collaborations with these designers, Target can continue to show its guests that benefiting
women and communities is important to its core business values.
Product Differentiation Wins
Product differentiation is a core marketing strategy in Target’s business model. The marketing
strategy has allowed Target to become the second largest retailer in the U.S. Strong in-house
apparel brands have allowed Target to maintain its image of unique products as it has grown.
By partnering with luxury designers, it allows Target to further increase product differentiation
by appealing to more women.
These designer brands will appeal to women across several generations including generations
X, Y, and millennials. All generations lie within Target’s optimal consumer demographic range.
Because generation Y and the millennials have grown up in the information age, they have the
strongest internet presence. This makes them more susceptible to buying products online.
Generation X has the highest buying power of the three generations with $125 billion spent
annually. However, their online presence is smallest. Product integration online first will allow
generation Y and the millennials to find out what’s popular and trendy. Integrating the most
popular products in-store will coincide with generation X’s desire to appear young and hip.
Generation X is among the first to try and buy new products (Lambert). The brand loyalty of
12. Online luxury Design Six Amigos
6
these consumers is highest compared to other generations. These factors support the
effectiveness of our strategy.
While continuing Target’s trend of providing cheap-chic style, these partnerships will allow it to
compete with more upscale companies like Macy’s and J.C. Penney’s. The collaborations will
parallel Target’s promise to guests of “Expect More, Pay Less” and broaden its consumer base.
Collaborations benefit both parties
Collaborations are mutually beneficial for both Target and the fashion designer. These
partnerships benefit designers by bringing luxury brands into a setting that allows a broader
and more diverse audience to purchase these products. This increases awareness of the luxury
brands, translating into purchases of their standard fashion products following the
collaboration. In the past, the marketing strategies Target implemented created immense buzz
surrounding the release of the Missoni product line benefiting both partners. These benefits
provide incentives for the designers to partner and work with Target.
Target benefits most from working with luxury designers. Target essentially creates an “in-
house” brand by collaborating with luxury designers (Zehrer). It allows Target to outsource the
legwork to the designers while retaining the luxury brand image. This translates into increased
profits for Target. By attaching the luxury brand name to Target’s name, it increases Target’s
brand image and awareness as well.
Implement online first
Our strategy of rolling out the entire product range online first followed by in-store placement
will be cost efficient. Starting the product line online, allows Target to accurately judge the top-
selling products by computer tracking. It also allows Target to determine which regions certain
top-selling products are sold in. For example, Northern regions will most likely show higher
purchases of warmer clothing whereas; Southern regions will show light-weight clothing.
Because the majority of target sales occur in-store, placing top-selling products in-store will
lead to less surplus merchandise. In the past, Target had problems with in-store surplus leading
to slashed prices and cost-inefficiency. The strategy we have provided defeats showrooming.
Target is the only option to purchase from because the product is unique and unattainable
elsewhere. Our strategy will ultimately increase profitability by retaining high markup price and
reducing product surplus.
13. Online luxury Design Six Amigos
7
Moving Forward
The following 4 step implementation plan will help follow through with our recommendation.
Following this plan will ensure a successful launch of the new collaboration online as well as in
stores.
1. Contact Designers
Target’s first step in executing this new proposal is to determine its interests in the types of
products to be offered. We here at Six Amigos consulting believe that Target should focus solely
on women’s apparel. Following through with this suggestion, Target then needs to contact our
recommendation in high-end designers; Tory Burch and Kate Spade.
Target will contact these designers and set up meetings at corporate headquarters located at:
Figure 7 The Information of Designers
2. Design, Agree, Produce
During these corporate meetings, Target will explain to Tory Burch and Kate Spade how they
would benefit from this exclusive collaboration, the terms of the deal, and what each side
should expect to receive from the deal. Target should pay both Tory Burch and Kate Spade $2
million for their services in this collaboration. Target would clarify to Tory Burch and Kate Spade
what type of products they want the designers to create, exclusively women’s apparel. After
the designers receive the information about the clothing line, they would start designing the
Source: “Tory Burch”
“Kate Spade”
14. Online luxury Design Six Amigos
8
Contact
Designers
Design, Agree,
Produce
Release Line
Prep and
Integrate
collection. It may take up to a few months for the designers to finish the product to their liking.
Target would then need to approve the entire collection. Target should check for styles, colors,
and quality assurance. Once everything is agreed upon, it is time to mass produce the clothing.
3. Release Line
As per our recommendation, Target will release the exclusive clothing line online for a period of
one month. However, in order for the clothing line to be successful, Target must use multi-
channel advertising to promote the new line. We suggest daily posts on both the corporate
Facebook and Twitter accounts, airing television commercials, and promoting on the front page
of Target’s website. After a time period of one month has passed, Target will then review the
itemized income statement breakdown for online sales during this one month. After the top
selling items have been noted, it will then be time to release these items in stores.
4. Prep and Integrate
The last step in this implementation plan is to prep and integrate the new clothing line into
existing stores. Target will prepare for incoming shipments of the new line as well as rearrange
the apparel section in existing stores to make way for the new clothing line. Target will create a
separate section for the new line while choosing “prime real estate” in the store to promote the
line. This area should be highly visible and should attract customers in to this area to view the
clothing. The clothing in each section will differ based on the geographical location of the
stores. For instance, stores with a cooler climate will have more coats, sweaters, and thicker
clothing items to adjust to the cooler temperatures. Stores with a warmer climate will be more
focused on lighter clothing.
Figure 8 Implementation process
15. Online luxury Design Six Amigos
9
Profit Analysis
Our profit analysis is based on the fact that Target uses a 100% markup on production costs for
its clothing line. Assuming that the new clothing line has about 200 items (100 from each
designer), averaging $30 retail price, the average production costs for these items would be
$15. If you produce 5000 of each item for online sales during that one month period, the total
costs for online inventory would amount to $15,000,000. When Target determines the top
selling items, most likely around 50 items (25 from each designer), each store will keep 500 in
inventory for each item. Again, assuming the average production costs for these items is $15
the total costs per store is around $375,000. Since Target will be incorporating this new line
into every store, per store production costs would be multiplied by 1763 (total number of
target stores).
Figure 9 Production Costs
Number of
items
Inventory for
each item
Production cost
for each item
Number of
locations
Total
Online 200 5000 $15 1 $15,000,000
In
Store
50 500 $15 1763 $661,123,000
This figure shows the total production costs for in store as well as online inventory. Adding both
in store and online production costs as well as the $2 million given to the designers will give
total costs for producing the new clothing line. In the figure below we have put together a
worst, base, and best case scenario relating to the sales of these items.
Figure 10 Profit Analysis
Worst Case (60%) Base Case (80%) Best Case (100%)
Total Revenue $811,350,000 $1,081,800,000 $1,352,250,000
Total Costs $680,125,000 $680,125,000 $680,125,000
Gross Profit $131,225,000 $401,675,000 $672,125,000
In our worst-case scenario, Target only sells 60% of its inventory and still makes a profit of
$131,225,000. Our base case scenario predicts that Target will sell 80% of its inventory to
realize a profit of $401,675,000. Finally, our best case scenario, in which every item in inventory
sells, would realize a gross profit of $672,125,000.
16. Online luxury Design Six Amigos
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“Expect More,Pay Less”
Target satisfies its guests by offering everyday essentials and fashionable merchandise at an
affordable price. Through our exclusive designer collaborations, Target can offer luxury apparel
while maintaining low prices. Not only will our recommendation satisfy guest’s needs, Target
will also benefit. These benefits consist of increased profitability, customer satisfaction, and
online sales presence. By utilizing our recommendation, Target will be able to fulfill its needs
and further increase its brand image. Our recommendation is a step in the right direction
towards increasing online traffic and sales presence given the emergence of online retailing.
17. Online luxury Design Six Amigos
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Appendices
Appendix A: SWOT Analysis Pre-Implementation
Strengths:
Large consumer base
Well known brand, Bull’s-eye
o 97% of American consumers recognize Target’s Bull’s-eye
Charitable Organization
o Gives Back to the Community
Take Charge of Education Program donated more than 229 million to 75%
of all schools in US
5% of profits weekly donated to charities
Variety of Suppliers, not dependent on one particular supplier
o Large Selection
o Quality and stylish products
Weaknesses:
Slightly higher prices than competition, due to quality merchandise
Apparel lines not appealing to younger consumers
Received complaints about delivery time of products through the mail
Non global sales organization
Traditional advertising (“behind the times”)
Opportunities:
Emerging online market
o Incentives to shop and buy online
o Incentive to add more online products
Improvement of purchasing and shipping speed
Developing more, popular “in house” brands
Improvement of pricing perception
Emerging Millennial market to capitalize on
o Especially with Millennial women because of quality apparel
Threats:
Apparel market competitors
o Macy’s, Kohl’s, J.C. Penney’s
Competitive prices
Quality clothing
Fast growing potential e-retail competitors
Poor economy and job loss
o Customers want low prices
18. Online luxury Design Six Amigos
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Appendix B: SWOT Analysis Post-Implementation
Strengths:
Adds appealing apparel products to emerging online market
Increases brand strength more through luxury designer apparel
o Adds better products to main customer, women
Partnership with well known designers and quality apparel
Increases charity through more profit and partnership with philanthropic designers
Increases online website traffic
o Possibility of increasing other products’ sales
Lessens apparel supplier dependency even lower
Weaknesses:
Uncertain reaction to slightly higher apparel prices
o Although prices will be higher, the quality will increase
Unknown popularity of releasing new product line
Non-global customer base
Opportunities:
Attract more than just middle aged women to its apparel products
o Specifically millennial women through the new stylish products
Differentiate products and company from competitors
Possibility of increasing in-store sales if the partnership with luxury designers is
successful
o Add popular products into in-store sales
Attract foreign and celebrity buyers through partnership with luxury designers
Increases philanthropic opportunities through designer product give-a-ways
o Kate Spade and Tory Burch work with Women for Women International,
boosting women attraction to Target even more
New and attractive social media advertising product
Threats:
Consumers spending less on new apparel because of lingering economic recession
Competitors picking up on partnering with good luxury designers and competing with
apparel line
19. Online luxury Design Six Amigos
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