This document summarizes a presentation on PepsiCo. It introduces Pepsi as a carbonated soft drink created in 1898 and introduced under the name "Brad's Drink" before being renamed Pepsi-Cola in 1903. It provides details on PepsiCo such as its country of origin, year established in India, employees, revenue, business areas, and mission to care for customers, consumers, and the world. The research objectives are described as understanding retailer requirements, the supply chain, customer satisfaction, competitive position, and market share. A sample size of 108 retailers in Gaya, India is described for data collection. Findings indicate products are popular but retailers are dissatisfied with services. In conclusion, the project helped understand retailers

1. Presented By:
Prashant kumar
12PGDM-M35

2. INTRODUCTION
 PEPSI is a carbonated soft drink that is produced and
manufacture by PepsiCo
 Created and developed in 1898 and introduced as
“Brad’s Drink”.
 It was later renamed as Pepsi-Cola on June 16, 1903,
then to Pepsi in 1961.

3.  Type
Food And Beverage
 Manufacturer
PepsiCo.
 Country Of Origin
United States
 Introduced
 Establishment Year In India
 Employees
Revenue
 Major Business
16 June 1903
1989
143,000 employees
$27 billion
Beverages, Snacks, Foods
Restaurants.

4. MISSION & VISION
 Mission of PepsiCo
 Guiding Principles
 Care for customers, consumers and the world we




live in.
Sell only products we can be proud of.
Speak with truth and candor.
Win with diversity and inclusion
Respect others and succeed together.

5. REASERCH OBJECTIVES
 To know retailer’s requirements.
 To know the functioning of company’s supply chain




management.
To evaluate customer satisfaction.
To know company’s competitive position.
To identify the market share of pepsico.
To evaluate retailer’s satisfaction of company services.

6. RESEARCH MYTHOLOGY

Data collection
 PlaceGaya
 Areas




1.Delha
2.A.p colony,
3.station road
4 Rampur
5.Jehanabad
6.Bodhgaya
 Total number of retailers is 325 approx.
 It comes 107.25 approx.
 Therefore sample size is taken as 108 retailers.

7. FINDINGS & ANALYSIS
NO OF VISI
OWN
CCX
18%
PCI
CCX
BOTH
PCI
22%
61
BOTH
3%
23
19
3
OWN
57%
OWN
PCI
CCX
BOTH

8. FINDINGS




Products of company are more popular .
Supply chain of company is effective.
Retailers are not satisfied with company’s services.
Company is not successful in running its special
schemes.
 Company’s criteria of delivering value added services is
not clear to the retailers.
 Company’s market share is higher than its
competitors.

9. CONCLUSION
 The project every retailer survey of PepsiCo has been
successfully completed and it has helped us to understand
the mindset of the retailers and the ways that an
organization should follow to always remain acceptable to
its target customers.
 It helped the organization to get a clear insight about the
retailers taste and preferences and thus paves the way for it
to derive means to delight its customers so that they can be
retained and the brand can be readily recalled, thus
helping the organization to exist successfully in the
business environment.

10. QUESTIONNAIRE
 Which company’s VISI is used by the retailer?
 What capacity racks are used by the retailer?
 Which display scheme is used by the retailer?
 Quantity of warm stock hold by the retailer ?
 Quantity of cold stock hold by the retailer?

11. THANK
YOU