The marketing plan targets people aged 18-80 who want younger, healthier-looking skin. It will market a supplement combining glutathione and collagen, filling a gap by providing whitening and anti-aging benefits in one pill. The plan involves print, TV, and digital ads promoting the benefits of the supplement. It will be available in leading drugstores and the marketing will expound on the scientific data showing it whitens skin and reduces wrinkles within 2 weeks.

1. GLUTATHIONE+ COLLAGENA 10 STEP MARKETING PLANBy Carisse Diana A. Drilon

2. The AdvertisementFrom Monday MagazineVolume 001, November – December 2010 issuu

3. Step 1: Who and where…Primary Target Market: People ages 18-29 up to 80+ years oldPeople want “younger, healthier-looking skin”Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging productsThe gap is in providing “the key benefits of whitening plus anti-aging in one pill”Market share – not mentioned

4. Step 2: Let’s take actionGlutathione and Collagen in one pill!Price not mentioned in the adEmploys “across-the-line” marketingAvailable in leading drugstoresExpound of benefits of Glutathione + Collagen combined

5. Who and where…PART 1

6. People with less……Collagen and Glutathione stores in the bodyPeople ages 18-29 up to 80+Concerned with skin conditionAble to afford the supplement: Class A and B

7. What they desire…“Younger, healthier looking skin”Look more desirableBoost self-esteem and confidenceDevelop intimate relationship

8. CompetitorsDirect: Leading Glutathione, collagen, and anti-aging dietary supplement brands in the marketIndirect: Other anti-aging and whitening products (creams, soaps, etc.)Skin clinics offering anti-aging and whitening services

9. Where’s the gap?There is a gap in providing “the key benefits of whitening plus anti-aging in one pill”Other products offer either whitening or anti-agingBelo Nutraceuticals: Glutathione + Collagen offers both in one pill!

10. Market ShareWas not mentioned in the ad

11. Let’s take actionPART 2

12. One pill, multiple effectsGlutathione and Collagen in one pill!Whitening + anti-agingDetoxifies, whitens skin, lift wrinkles from withinNotice results in as little as 2 weeks

13. How much?Not in the print adFound in website

14. Going across-the-linePrint ads, TV commercials, billboards, radio advertisementsAlso into Digital Marketing – own website, web ads in social networks

15. Website

16. Where to buyIn leading drugstores!

17. What’s the game planExpound on the benefits of Belo Nutraceuticals: Glutathione + CollagenShow more “scientific” data, such as done in print adAdvertise in upscale magazines that targets the same target market

18. Step 1: Who and where…Primary Target Market: People ages 18-29 up to 80+ years oldPeople want “younger, healthier-looking skin”Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging productsThe gap is in providing “the key benefits of whitening plus anti-aging in one pill”Market share – not mentioned

19. Step 2: Let’s take actionGlutathione and Collagen in one pill!Price not mentioned in the adEmploys “across-the-line” marketingAvailable in leading drugstoresExpound of benefits of Glutathione + Collagen combined

20. GLUTATHIONE+ COLLAGENA 10 STEP MARKETING PLANBy Carisse Diana A. Drilon