The document discusses Google's Quality Raters' Guidelines (QRG), which outline what Google considers to be a high-quality website. It notes that E-A-T (expertise, authoritativeness, and trustworthiness) is a major ranking factor, and that Google obtains information about a site's E-A-T from sources like Wikipedia, news articles, forum discussions and mentions on authoritative sites. It also discusses how ads that are deceptive, misleading or gross can negatively impact Google's perception of a site's quality. The document emphasizes the importance of the QRG and building external proof of E-A-T from other websites in order to rank well.

1. Google’s Quality
Raters’ Guidelines
Learn what Google considers a
high quality website and steps
you can implement
immediately to see increases
in your organic search traffic.
Dr. Marie Haynes
Owner
Marie Haynes Consulting Inc.
help@mariehaynes.com

2. What are Google’s Quality Raters’
Guidelines?
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16. E-A-T
• Expertise
• Authoritativeness
• Trustworthiness
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20. Improving E-A-T is possible, but
difficult!
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32. Reputation is a part of E-A-T.
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43. Where else does Google get E-A-T info
from?
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44. Wikipedia
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46. News Articlesand
mentions on authoritative sites
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49. Forum Discussions
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50. Forum Discussions
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51. What do the QRG say about ads?
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67. What have we learned?
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68. The Quality Raters’
Guidelines
are incredibly important for understanding
what Google considers quality in a website.
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69. Mostalgo updates
these days
are connected to the
info in the QRG
mariehaynes.com/algo
mariehaynes.com/newsletter
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70. E-A-T
is likely a
HUGE
ranking factor
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71. Google does not want
to rank sites with
reputation problems.
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72. To rank well, you need
lots of external proof
that you have E-A-T
(Wikipedia, news sites, forum mentions,
mentions on authoritative sites.)
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73. Ads that are
deceptive, not labelled,
misleading, or gross
can impact Google’s
assessment of quality
for your site.
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74. BE AUTHENTIC!!!
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75. CONTACT INFO:
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Marie Haynes
Owner
Marie Haynes Consulting Inc.
help@mariehaynes.com
marie_haynes