Do you need a link audit - Marie Haynes Pubcon Vegas 2015

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Marie Haynes

Do you need a link audit? This presentation will help you decide whether to invest the money into a link audit.

I love
doing
link
audits!!!
@Marie_Haynes

Have you
been
involved in
low quality
link @Marie_Haynes

Do you have links that look
like this?
@Marie_Haynes

low quality links?
Yes! you need a link audit!
@Marie_Haynes

What
about self
made
links from
decent
sources? @Marie_Haynes

been building links on a
large scale?
Yes! You need a link audit!
@Marie_Haynes

got lots of keyword
anchored links?
Yes! You need a link audit!
@Marie_Haynes

Have you seen a
drop that coincides
with a penguin
update or refresh?
@Marie_Haynes

www.penguindates.com
https://www.mariehaynes.c
om/algo-changes-and-
more/
@Marie_Haynes

In Google
Analytics click
acquisition
@Marie_Haynes

In Google
Analytics click
acquisition
All traffic
@Marie_Haynes

In Google
Analytics click
acquisition
All traffic
source/medium
@Marie_Haynes

In Google
Analytics click
acquisition
All traffic
source/medium
google/organic
@Marie_Haynes

change the date back to
before
april 24, 2012
@Marie_Haynes

see any drops that coincide
with penguin?
@Marie_Haynes

even a small drop is cause
for concern
@Marie_Haynes

traffic drop on a known or
suspected Penguin rerun
date?
Yes! you need a link audit!@Marie_Haynes

Low quality link
building?
large scale link
building?
keyword anchored
@Marie_Haynes

other reasons to do a link
audit
@Marie_Haynes

other reasons to do a link
audit
suspected negative seo
@Marie_Haynes

other reasons to do a link
audit
suspected negative seo
hacked site
@Marie_Haynes

other reasons to do a link
audit
suspected negative seo
hacked site
to learn what has worked@Marie_Haynes

be sure to look at the
whole
picture
@Marie_Haynes

thank you!
marie@mariehaynes.com
@marie_haynes

Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives. In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.

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Do you need a link audit - Marie Haynes Pubcon Vegas 2015

1. do you need a link audit? @Marie_Haynes

2. I love doing link audits!!! @Marie_Haynes

3. But do you really need @Marie_Haynes

4. @Marie_Haynes

5. @Marie_Haynes

6. Have you been involved in low quality link @Marie_Haynes

7. Do you have links that look like this? @Marie_Haynes

8. Or this? @Marie_Haynes

9. Or this? @Marie_Haynes

10. low quality links? Yes! you need a link audit! @Marie_Haynes

11. What about self made links from decent sources? @Marie_Haynes

12. like moz? @Marie_Haynes

13. like moz? @Marie_Haynes

14. been building links on a large scale? Yes! You need a link audit! @Marie_Haynes

15. how’s your anchor text? @Marie_Haynes

16. how’s your anchor text? @Marie_Haynes

17. got lots of keyword anchored links? Yes! You need a link audit! @Marie_Haynes

18. Have you seen a drop that coincides with a penguin update or refresh? @Marie_Haynes

19. www.penguindates.com https://www.mariehaynes.c om/algo-changes-and- more/ @Marie_Haynes

20. In Google Analytics click acquisition @Marie_Haynes

21. In Google Analytics click acquisition All traffic @Marie_Haynes

22. In Google Analytics click acquisition All traffic source/medium @Marie_Haynes

23. In Google Analytics click acquisition All traffic source/medium google/organic @Marie_Haynes

24. change the date back to before april 24, 2012 @Marie_Haynes

25. see any drops that coincide with penguin? @Marie_Haynes

26. even a small drop is cause for concern @Marie_Haynes

27. @Marie_Haynes

28. traffic drop on a known or suspected Penguin rerun date? Yes! you need a link audit!@Marie_Haynes

29. Low quality link building? large scale link building? keyword anchored @Marie_Haynes

30. Low quality link building? large scale link building? keyword anchored @Marie_Haynes

31. Low quality link building? large scale link building? keyword anchored @Marie_Haynes

32. Low quality link building? large scale link building? keyword anchored @Marie_Haynes

33. @Marie_Haynes

34. ouch. @Marie_Haynes

35. ouch. @Marie_Haynes

36. panda! @Marie_Haynes

37. panda! @Marie_Haynes

38. other reasons to do a link audit @Marie_Haynes

39. other reasons to do a link audit suspected negative seo @Marie_Haynes

40. other reasons to do a link audit suspected negative seo hacked site @Marie_Haynes

41. other reasons to do a link audit suspected negative seo hacked site to learn what has worked@Marie_Haynes

42. be sure to look at the whole picture @Marie_Haynes

43. thank you! marie@mariehaynes.com @marie_haynes

Do you need a link audit - Marie Haynes Pubcon Vegas 2015

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