How e-commerce brands can survive Google’s E-A-T | Jack Nottidge, SEO Lead, S...Stickyeyes
Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.
The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?
We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy.
Speaker - Jack Nottidge, SEO Lead, Stickyeyes
Reputation Guards. We are Reputation management agency specialised in reputation management services for individuals and reputation legal removal. Our Reputation management firm can suppress and remove negative links for you.
SEO strategies improve as search algorithms continue to evolve. Google has been clear about who it focuses on: the user and whether they are getting the results they want.
While it is not a ranking factor in the same way that keywords are, SEO EAT can still be a guideline for optimizing your content.
Advanced Digital Media Services gathered practical EAT guidelines to help you optimize content with quality backlinks that can propel you to the top of SERPs.
https://advdms.com/blog/practical-ways-to-improve-seo-with-e-a-t/
Empower your Digital Journey through Digital Knowledge With Digital Rahul.
Learn the latest developments and best practices to get better results from today’s Online Marketing and eCommerce opportunities. There is so much to -learn-&-share- in this Digital World, which is why I decided to share my collective knowledge based on latest smart insights & best practices, on several digital marketing campaigns, blogs, webinars, etc. Discover digital facts, stats & stories & feed your mind with the daily digital marketing news & events.
Explore various Digital Marketing and Other Useful Content that will connect you with the latest technology.
DigitalRahul.in is all about making Digital Marketing as simple as possible for it’s readers.
Find more about me and My Services on my personal website www.SocialRahul.in
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
SEOReseller - SEO Yesterday, Today and TomorrowMarcus WK Wong
This webinar covered SEO strategies of the past, present, and future. In the past, tactical SEO focused on gaming algorithms through keyword stuffing and link building. Google has since updated its algorithms to prioritize user experience through a focus on expertise, authoritativeness, and trustworthiness of content. The future of SEO requires an adaptable methodology focused on delivering high-quality content that matches user intent through branding, defining goals and metrics, and innovation. Upcoming topics will discuss site structure best practices, creating content that nourishes users, and building expertise, authority and trustworthiness.
HOW TO RANK TOP ON YOUTUBE IN 24HRS.pdfFrankoben98
In the ever-evolving landscape of online content and digital marketing, the significance of YouTube ranking cannot be overstated. This chapter delves into the pivotal role that achieving top positions on YouTube plays in the professional lives of affiliate marketers and content creators. It also highlights the unique perspective of personal experience within these domains.
The document provides an overview of on-page SEO optimization techniques. It discusses important on-page elements like URLs, heading tags, images with ALT text, content, internal and external links, and footers. It emphasizes using the main keyword in the H1 heading tag and URL. Images should include descriptive ALT text for crawlers. Content must be high-quality and follow Google's guidelines. Internal links should link to other relevant pages on the site while external links point to other authoritative sites. The footer is also mentioned as an on-page element.
How e-commerce brands can survive Google’s E-A-T | Jack Nottidge, SEO Lead, S...Stickyeyes
Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.
The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?
We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy.
Speaker - Jack Nottidge, SEO Lead, Stickyeyes
Reputation Guards. We are Reputation management agency specialised in reputation management services for individuals and reputation legal removal. Our Reputation management firm can suppress and remove negative links for you.
SEO strategies improve as search algorithms continue to evolve. Google has been clear about who it focuses on: the user and whether they are getting the results they want.
While it is not a ranking factor in the same way that keywords are, SEO EAT can still be a guideline for optimizing your content.
Advanced Digital Media Services gathered practical EAT guidelines to help you optimize content with quality backlinks that can propel you to the top of SERPs.
https://advdms.com/blog/practical-ways-to-improve-seo-with-e-a-t/
Empower your Digital Journey through Digital Knowledge With Digital Rahul.
Learn the latest developments and best practices to get better results from today’s Online Marketing and eCommerce opportunities. There is so much to -learn-&-share- in this Digital World, which is why I decided to share my collective knowledge based on latest smart insights & best practices, on several digital marketing campaigns, blogs, webinars, etc. Discover digital facts, stats & stories & feed your mind with the daily digital marketing news & events.
Explore various Digital Marketing and Other Useful Content that will connect you with the latest technology.
DigitalRahul.in is all about making Digital Marketing as simple as possible for it’s readers.
Find more about me and My Services on my personal website www.SocialRahul.in
inBIZZness Magazine April Issue #1 Final with QR for Print.pdfManny Sarmiento
Welcome to inBIZZness Magazine, the ultimate source of information for all things marketing, social media, SEO, ChatGPT, AI, and other business-related articles. Our magazine is designed to provide practical, in-depth analysis, expert opinions, and industry insights to help business owners and professionals stay ahead of the competition.
We work tirelessly to bring you the latest trends, best practices, and real-world case studies from the world of business. Whether you are looking to improve your digital marketing strategy, optimize your website for search engines, or implement the latest AI technologies, our magazine has got you covered. In addition to our informative articles, we also feature interviews with industry leaders and experts, giving you exclusive insights into their success stories, strategies, and best practices. We also provide our readers with comprehensive guides, tutorials, and how-to articles, making it easy for you to implement the latest business trends...
SEOReseller - SEO Yesterday, Today and TomorrowMarcus WK Wong
This webinar covered SEO strategies of the past, present, and future. In the past, tactical SEO focused on gaming algorithms through keyword stuffing and link building. Google has since updated its algorithms to prioritize user experience through a focus on expertise, authoritativeness, and trustworthiness of content. The future of SEO requires an adaptable methodology focused on delivering high-quality content that matches user intent through branding, defining goals and metrics, and innovation. Upcoming topics will discuss site structure best practices, creating content that nourishes users, and building expertise, authority and trustworthiness.
HOW TO RANK TOP ON YOUTUBE IN 24HRS.pdfFrankoben98
In the ever-evolving landscape of online content and digital marketing, the significance of YouTube ranking cannot be overstated. This chapter delves into the pivotal role that achieving top positions on YouTube plays in the professional lives of affiliate marketers and content creators. It also highlights the unique perspective of personal experience within these domains.
The document provides an overview of on-page SEO optimization techniques. It discusses important on-page elements like URLs, heading tags, images with ALT text, content, internal and external links, and footers. It emphasizes using the main keyword in the H1 heading tag and URL. Images should include descriptive ALT text for crawlers. Content must be high-quality and follow Google's guidelines. Internal links should link to other relevant pages on the site while external links point to other authoritative sites. The footer is also mentioned as an on-page element.
Reviews: The Best Kept Secret to Landing Page OptimizationTrustpilot
Check out our webinar to see real examples of how IDWholesaler diminished customer hesitation with reviews to ultimately increase conversions and ROI from digital spend. They were even able to grow revenue by 315% for one of their key product lines, just by simply adding reviews to their landing page!
The third issue of the NGH Convention newsletter provides insights into how to keep your business visible and thriving in the age of Google and the mobile web. Find out why your search visibility matters and get tips on how to stay on top.
B2B today is very important if one business wants to make a commercial transaction with another. To do that is important to follow various steps that are here easily listed and explained. Search engine marketing and promotion, Web 2.0 promotion, how to create the right content, picking the best order for a particular media buy and others aspects are touched here.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
The document provides information on the digital marketing services offered by V Digital Services, including tracking the success of digital campaigns, website design and optimization, search engine optimization, social media management, paid media strategies, and account management. Key services highlighted are website development and maintenance, organic and local SEO, social media management, and paid advertising campaigns across various platforms.
Discover Your Searchability Factor by SEO KingIMSeoKing.com
The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
Digital marketing strategy guide for techarcisSubha Banerjee
The document outlines a digital marketing strategy with the following key points:
1) The opportunity section involves reviewing current digital channel performance and setting future objectives based on market research.
2) The strategy section involves creating an overall digital strategy focused on customer acquisition, conversion, and retention.
3) The action section details specific tactics like content marketing, SEO, social media campaigns to implement the strategy.
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston PresentationFace Forard Media
1. Face Forward Media is a marketing agency that provides various digital marketing services including SEO, web design, social media marketing, content creation, and paid advertising.
2. The presentation focuses on maximizing ROI from sales and marketing efforts by analyzing current challenges, developing customized solutions, and ensuring ongoing accountability and flexibility through reporting and action planning.
3. Key tips for digital marketing success include optimizing websites, blogs, and social media profiles for search engines through keyword research, calls-to-action, backlinks, headings, descriptions and original content creation. Regular monitoring and adjustment of strategies is also emphasized.
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Percussion Software
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Learn:
• How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
• Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
• Actionable steps you can take and best practices for implementing community features.
Maximizing ROI from Sales and Marketing - Vistage 3479 HoustonFace Forard Media
1) The document discusses strategies for maximizing return on investment from sales and marketing through search engine optimization and marketing services provided by Face Forward Media.
2) Face Forward Media is a team of over 100 consultants that provide various digital marketing services to help businesses make money through improved online visibility and sales conversion.
3) Their process involves performing an analysis of a client's current challenges, competitors, and unique market before developing a customized marketing plan and ongoing strategy to track success and maintain flexibility.
The document provides an overview of search engine optimization (SEO) presented by Abdul Malick, a senior digital marketing consultant. It defines SEO as increasing website traffic and exposure through non-paid search engine results. Key points covered include the importance of SEO for brand awareness and positioning as an expert. Statistics are presented on search engine usage and how SEO can generate more leads than other marketing initiatives. The basics of on-page, off-page and technical SEO are explained. Local SEO is also discussed as optimizing for local search engine results.
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
20aug19 how to hire a search engine optimization company case studyMSalesLeads
To hire an SEO company, a business should evaluate 6 key variables:
1. Consultants' expertise in SEO best practices and guidelines.
2. The company's own search rankings and featured snippets.
3. Case studies and coverage in specialized media outlets.
4. Quality of authored articles and author expertise.
5. Website performance metrics from Google Analytics and Search Console.
6. Ability to generate qualified leads and conversions.
This document provides tips for distinguishing your brand from competitors using inbound marketing in 2016. It recommends developing an executive keyword strategy by choosing short-tail keywords to describe your business and building long-tail keyword phrases based on questions from prospects. It also suggests optimizing your blog for your target audience by formatting content in digestible chunks using headers, images and lists, and promoting content across social media and to colleagues.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
More Related Content
Similar to Amanda Walls - Creating An Effective SEO & Digital PR Campaign Using Your Money Your Life Principles
Reviews: The Best Kept Secret to Landing Page OptimizationTrustpilot
Check out our webinar to see real examples of how IDWholesaler diminished customer hesitation with reviews to ultimately increase conversions and ROI from digital spend. They were even able to grow revenue by 315% for one of their key product lines, just by simply adding reviews to their landing page!
The third issue of the NGH Convention newsletter provides insights into how to keep your business visible and thriving in the age of Google and the mobile web. Find out why your search visibility matters and get tips on how to stay on top.
B2B today is very important if one business wants to make a commercial transaction with another. To do that is important to follow various steps that are here easily listed and explained. Search engine marketing and promotion, Web 2.0 promotion, how to create the right content, picking the best order for a particular media buy and others aspects are touched here.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
The document provides information on the digital marketing services offered by V Digital Services, including tracking the success of digital campaigns, website design and optimization, search engine optimization, social media management, paid media strategies, and account management. Key services highlighted are website development and maintenance, organic and local SEO, social media management, and paid advertising campaigns across various platforms.
Discover Your Searchability Factor by SEO KingIMSeoKing.com
The document provides information about Eugene Macarius, who is described as a digital marketing strategist and SEO consultant. It lists his professional experiences, which include roles at Standard Chartered Bank and Catholic Church of Singapore, as well as implementing customer relationship and loyalty programs. It also notes that he manages 360 digital marketing campaigns for businesses, is a mentor for various programs, and is certified in search engine optimization. The document appears to be profiling Eugene Macarius and his background and qualifications in digital marketing.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
Digital marketing strategy guide for techarcisSubha Banerjee
The document outlines a digital marketing strategy with the following key points:
1) The opportunity section involves reviewing current digital channel performance and setting future objectives based on market research.
2) The strategy section involves creating an overall digital strategy focused on customer acquisition, conversion, and retention.
3) The action section details specific tactics like content marketing, SEO, social media campaigns to implement the strategy.
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston PresentationFace Forard Media
1. Face Forward Media is a marketing agency that provides various digital marketing services including SEO, web design, social media marketing, content creation, and paid advertising.
2. The presentation focuses on maximizing ROI from sales and marketing efforts by analyzing current challenges, developing customized solutions, and ensuring ongoing accountability and flexibility through reporting and action planning.
3. Key tips for digital marketing success include optimizing websites, blogs, and social media profiles for search engines through keyword research, calls-to-action, backlinks, headings, descriptions and original content creation. Regular monitoring and adjustment of strategies is also emphasized.
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Percussion Software
Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council).
Learn:
• How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue.
• Different ways of fostering participation on your website - comments, ratings, reviews, and polls.
• Actionable steps you can take and best practices for implementing community features.
Maximizing ROI from Sales and Marketing - Vistage 3479 HoustonFace Forard Media
1) The document discusses strategies for maximizing return on investment from sales and marketing through search engine optimization and marketing services provided by Face Forward Media.
2) Face Forward Media is a team of over 100 consultants that provide various digital marketing services to help businesses make money through improved online visibility and sales conversion.
3) Their process involves performing an analysis of a client's current challenges, competitors, and unique market before developing a customized marketing plan and ongoing strategy to track success and maintain flexibility.
The document provides an overview of search engine optimization (SEO) presented by Abdul Malick, a senior digital marketing consultant. It defines SEO as increasing website traffic and exposure through non-paid search engine results. Key points covered include the importance of SEO for brand awareness and positioning as an expert. Statistics are presented on search engine usage and how SEO can generate more leads than other marketing initiatives. The basics of on-page, off-page and technical SEO are explained. Local SEO is also discussed as optimizing for local search engine results.
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
20aug19 how to hire a search engine optimization company case studyMSalesLeads
To hire an SEO company, a business should evaluate 6 key variables:
1. Consultants' expertise in SEO best practices and guidelines.
2. The company's own search rankings and featured snippets.
3. Case studies and coverage in specialized media outlets.
4. Quality of authored articles and author expertise.
5. Website performance metrics from Google Analytics and Search Console.
6. Ability to generate qualified leads and conversions.
This document provides tips for distinguishing your brand from competitors using inbound marketing in 2016. It recommends developing an executive keyword strategy by choosing short-tail keywords to describe your business and building long-tail keyword phrases based on questions from prospects. It also suggests optimizing your blog for your target audience by formatting content in digestible chunks using headers, images and lists, and promoting content across social media and to colleagues.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Similar to Amanda Walls - Creating An Effective SEO & Digital PR Campaign Using Your Money Your Life Principles (20)
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
7. It made SEOs stand up and take notice of the Quality
Rater Guidelines and for people with websites that fell
into the YMYL category, they became infinitely more
aware of how important having a good quality website
was.
9. We learnt how much Google heavily values the
reputation and expertise of websites …
10. …so much so that it created an algorithm update which
targeted it.
11. Websites which had been hit by the update found it
difficult to recover.
12. And the concept of E-A-T and Y-M-Y-L became SEO
buzzwords (still are)
13.
14. In July 2022 Google updated its Quality Rater Guidelines
again, it refined what makes a high quality page, what
YMYL was and it also introduced a “Helpful Content
Update”
Then again a week ago it started rolling out its September
2022 Core Algorithm Update
15. YMYL or not - there has never been a more important
time to get your on-site content and website reputation
right.
17. The concept of Your Money Your Life was designated by Google to
highlight websites which fall into a specific category; that is
websites which either impact your money or your life. As these
websites are deemed to have a substantial impact on a person, the
pages on the website and the website as a whole are held to a
higher standard within the Quality Rater Guidelines as if there is an
issue with them they can have more of a detrimental impact on an
individual.
18. This concept was updated recently to include the word
“significantly” impact.
19. With two main reasons why:
● The topic itself is harmful or dangerous
● The topic could cause harm if the content is not
accurate or trustworthy
20. YMYL is now predominantly broken into four segments…
21. YMYL Health or Safety
Topics that could harm mental,
physical and emotional health, or any
form of safety such as physical safety
or safety online.
YMYL Financial Security
Topics that could damage a person’s
ability to support themselves and their
families.
YMYL Society
Topics that could negatively impact
groups of people, issues of public
interest, trust in public institutions
etc…
YMYL Other
Topics that could hurt people or
negatively impact welfare or well-
being of society.
24. Regardless of whether you think your website is YMYL
or not - adhering to Google’s quality rater guidelines
is a great way to ensure that Google views our
websites as high quality and ranks them accordingly.
26. EXPERTISE
Expertise focuses on demonstrating
the knowledge of your website.
Google loves knowledgeable sources
so great content & on-site trust signals
as well as expert profiles can all help
to boost your website’s expertise.
AUTHORITY
Authority focuses on highlighting your
website as an authoritative source of
information. This can include building
high quality backlinks from other
authority websites & improving your
external linking profile.
TRUST
Trust is key in Google understanding
that your website is trustworthy to
users. Trust comes in different forms
from combining great backlinks & on-
site content to testimonials, reviews &
case studies - on-site & off-site trust
signals.
27. USER INTENT
User intent is key across content on
YMYL websites - we need to be giving
clear information & expertise early on
in the content to help prove our YMYL
status & give reassurance to users (&
Google) throughout the piece.
PURPOSE
Does the website have a clearly
defined purpose? Can the user easily
reach the information they need & can
they contact someone if they need
help? Is the content up to date and/or
frequently updated with the most
relevant/important & accurate
information?
AUTHORING
Who has created the content? Are
they an expert? Are they trustworthy?
What are their credentials? What is
the website’s overall reputation?
(Reviews are key here) & how is this
reputation displayed to the user &
shown to Google?
30. The quality of the MC is one of the most important
criteria in Page Quality rating, and informs the E-A-T
of the page.
- Section 4.2 Google Quality Rater Guidelines
33. Factual accuracy is key - is your page factually correct,
regularly refreshed and supported by trusted (external)
links or reviewed by an expert?
Does the length of the page give enough information to
inform the user and answer their questions?
34. “Posting daily or at any specific frequency for that matter
doesn’t help with ranking better in search results”
- Google
35. It’s about ensuring that the content you have is factually
correct and that you have enough factually correct
content to answer the users questions, purpose and
intent.
36. You also don’t need to create new content… you can
simply update existing content to keep it factually
correct.
37.
38. Implement FAQs either on-page or sitewide - if your users
have questions, answer them, showcase your expertise.
39. Mark them up with FAQ Schema to help Google and users
understand that you are answering user intent
44. Why is a user coming to your website?
Give them what they need early on in your content -
make clear what the purpose of your page is and match
their intent.
45.
46.
47. 3. Ensure Your Website Has “Clear And Satisfying
Website Information”
48. About Us means what it says on the tin – tell your
audience about you and why they should buy a product
or use your service.
49.
50. Give your audience the ability to contact you easily –
phone number, email, online chat… or all of the above!
54. Out of five key points in Google’s Quality Rater
Guidelines, Authoring is referred to in two of them,
that’s 40%.
We know when it comes to authoring that this is
something that’s important to Google.
56. Author your pages – highlight who the content is written
about or reviewed by.
57.
58. Then build out an author page for that individual to
showcase to Google what the reputation of that
individual is - why do they have the expertise?
62. Reputation information plays a key part in the quality
rater guidelines document - and luckily Google gives us
guidance as to how they evaluate reputation.
Start by identifying the homepage of the website.
63. Undertake a brand search without your site included:
Check for any external reviews (Google values external
reviews highly):
64. Google also gives us some guidance as to what could be
“positive” and “negative” reputation information…
68. Digital PR is a great way to build reputation and trust into
your website with high quality links and two of the most
popular ways to do this are through Thought Leadership
and Data-Driven Campaigns
69. Thought Leadership - Establish your reputation and build
credible links to your site