Google's Quality Raters' Guidelines

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This was the talk that I gave at the RD Summit in Florianopolis Brazil. Good info on Google's Quality Raters' Guidelines and how they are relevant to algorithm updates.

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Google’s
Quality Raters’
Guidelines
Dr. Marie Haynes

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E-A-T
• Expertise
• Authoritativeness
• Trustworthiness

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Improving E-A-T
is possible….
but difficult!

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Reputation

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Other
sources
for
E-A-T
info

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Wikipedia

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News articles and
mentions on
authoritative sites

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Forum mentions

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Trust is very
important!

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YMYL info must be
regularly updated

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Are you contradicting
scientific consensus?

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Who is responsible
for the site’s content?

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Terms and conditions
and refund info must
be easily found!

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Other trust factors
outlined in the QRG:

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Other trust factors
outlined in the QRG:
• Deceptive ads

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Other trust factors
outlined in the QRG:
• Deceptive ads
• Unmoderated UGC

help@mariehaynes.com marie_haynes
Other trust factors
outlined in the QRG:
• Deceptive ads
• Unmoderated UGC
• Grammar/spelling errors

help@mariehaynes.com marie_haynes
Other trust factors
outlined in the QRG:
• Deceptive ads
• Unmoderated UGC
• Grammar/spelling errors
• Purpose of site not clear

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mariehaynes.com/trust

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mariehaynes.com/newsletter
mariehaynes.com/book

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THANK YOU!

Dear CHYP Colleagues, It was a true pleasure meeting you yesterday! I hope you found our discussion valuable and feel more equipped than ever to develop the relationships necessary to achieve your aspirations. I have shared my slide deck with the CHYP leadership team and it includes comprehensive notes that you can use as a reference moving forward. Feel free to contact me if you have any questions or if there is anything I can do to help you in the future. I wish you nothing but the best and look forward to re-connecting soon! Malcom C. Riley, III

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Have you ever wished that Google would tell us specifically what they look for in terms of quality? These guidelines are packed with excellent information. In this talk we'll talk about the role of E-A-T (Expertise, Authoritativeness and Trust) in rankings and much more. We'll also share examples of sites that have implemented changes based on the Quality Raters' Guidelines and have seen beautiful increases in Google organic traffic.

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